New enterprise appears to have slowed considerably following the flurry of post-pandemic pitches however Publicis has received greater than its fair proportion during the last couple of years, now touchdown Commonplace Chartered AOR artistic duties.
The enterprise strikes from Omnicom’s TBWA after an 18-year tenure. Leo Burnett would be the lead Publicis company out of Singapore. Commonplace Chartered is a considerable financial institution in Asia. The opposite company to pitch was BLKJ Havas in a evaluation led by R3.
Commonplace Chartered says: “Following a rigorous pitch course of to nominate a world artistic company, we’ve got made the choice to award the mandate to Publicis Groupe.
“We’re assured that they would be the proper accomplice to take our narrative to the following stage, by pushing our artistic and digital boundaries.”
Publicis says: “It’s refreshing to be given the chance to work with a model with such a purposeful perception, which was so clearly mirrored in all of the those that we met via this course of.”
TBWA says: “We’re extraordinarily happy with our long-standing relationship with Commonplace Chartered and TBWA’s position in creating, creating and executing ‘Right here for Good,’ the financial institution’s aspirational model promise, which has been central to Commonplace Chartered’s enterprise and model transformation for over a decade.”
Regardless of the Covid-induced slowdown in China APAC accounts have gotten ever-more necessary to the massive company teams and Publicis has an excellent file within the area with current artistic and media account wins.
