Fb has over 2.9 billion energetic customers month-to-month. It’s an enormous engagement alternative for companies, offered they’ve the instruments to trace the outcomes.
Here’s a record of free and paid analytics instruments to measure outcomes on Fb. Some instruments focus solely on Fb, whereas others measure the influence throughout a spectrum of social networks.
Meta Enterprise Suite
Meta Enterprise Suite
Insights, within the Meta Enterprise Suite, offers the outcomes of natural and paid efforts throughout Fb and Instagram. Get metrics, developments, and visible studies to find out which Fb web page and Instagram methods work effectively and the place to make enhancements. Additionally, get demographic and geographic summaries on followers. Insights is a part of the suite for companies to create, handle and publish content material throughout Fb and Instagram. Value: Free.
Insights can also be out there in Creator Studio, Meta’s dashboard for people to put up, handle, monetize and measure content material throughout Fb pages and Instagram accounts. The Insights tab in Creator Studio offers metrics on Fb content material, pages, and earnings. Learn the way many individuals have seen your content material and the way they interacted with it during the last seven days. Value: Free.
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Buffer
Buffer
Buffer enables you to schedule Fb and different social media posts and be taught once they get essentially the most engagement. Evaluate outcomes on paid and natural efforts. Schedule your posts to your greatest day, and enhance your likes, feedback, and shares. Reply to feedback in your Fb pages and preserve your viewers engaged. Value: Analytics plans begin at $5 monthly.
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Cyfe
Cyfe
Cyfe, now a part of Traject, presents dashboards to compute return on funding, mix information sources, and visualize developments. Simply join a dashboard to your customized information supply and convert key efficiency indicators into partaking visualizations. Shortly create a Fb Adverts dashboard to investigate your campaigns, advert units, and engagement. Pull information from different sources with over 100 integrations and 250 metrics out of the field. Value: Plans begin at $19 monthly.
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Agorapulse
Agorapulse
Agorapulse is a software to handle and analyze social media content material, together with Fb. Evaluate your web page to rivals on key metrics corresponding to engagement charge and whole interactions. Obtain all efficiency analytics into PowerPoint. Agorapulse retains all of your information — feedback, likes, shares, mentions, personal messages, and all interactions along with your followers. Hearken to social conversations about your model and shortly reply. Value: Free for one consumer. Premium plans begin at $79 monthly.
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Rival IQ
Rival IQ
Rival IQ analyzes your efficiency throughout social media, search engine key phrases, web site content material, and extra. Acquire complete reporting, put up metrics, video insights, web page view evaluation, and extra by means of aggressive Fb benchmarking. Determine your viewers demographics and the content material that resonates with them. Filter the information to view metrics that matter most to you. Discover out if a competitor boosted a Fb put up so you’ll be able to react shortly. Create knowledgeable benchmarks and a data-driven Fb advertising and marketing technique. Analyze your efficiency on Fb towards different social channels. Value: Plans begin at $239 monthly.
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Sprout Social
Sprout Social
Sprout Social is a social media administration and intelligence platform. Sprout’s Fb integration consists of publishing, fame, response administration, and analytics for pages and Messenger. Collect paid and natural insights to measure fan progress, analyze engagement, and monitor put up efficiency. Perceive impressions, fan progress, and content material habits with information visualizations and dynamic charts. Evaluate information on the put up stage and monitor key Fb metrics to match and benchmark towards rivals. Value: Plans begin at $99 monthly.
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SocialPilot
SocialPilot
SocialPilot enables you to measure your Fb web page’s efficiency, perceive your viewers, and monitor what content material resonates with followers. Analyze progress patterns to create an engagement technique with the built-in social media perception software. Optimize and streamline advert administration by scheduling increase posts. Reply to conversations in actual time throughout all of your Fb pages and Instagram accounts. Give attention to conversations that matter and mark resolved queries completed. Value: Plans begin at $30 monthly.
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Keyhole
Keyhole
Keyhole is a real-time social media reporting and analytics software. Observe any public Fb web page (yours or a competitor’s) and perceive the way it performs. Monitor hashtags and key phrases throughout any Fb web page and the sentiment different companies use once they discuss your model or key phrase. Contact for pricing.
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Oktopost
Oktopost
Oktopost is a social media administration platform for B2B entrepreneurs. Schedule massive volumes of social content material throughout a number of networks, monitor enterprise efficiency metrics, and combine social information. Monitor follower progress, click on demographics, and model mentions. Get insights into your consumers’ journeys on social media, analyze how your technique contributes to demand era, and attribute new results in particular campaigns, posts, and social profiles. Contact for pricing.
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Hootsuite
Hootsuite
Hootsuite is a social media advertising and marketing dashboard. Share real-time insights by monitoring mentions of your model, firm, merchandise, and rivals. Measure the influence of your social advertising and marketing campaigns by means of complete channel reporting. Get key metrics on every social put up, together with clicks, feedback, attain, shares, and video attain. Get recommendations on the very best occasions to put up primarily based in your account’s historic efficiency. Acquire analytics in your teams, viewers, advertisements, movies, and stay efficiency. Value: Plans begin at $49 monthly.
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Point out
Point out
Point out enables you to comply with each social media dialog and uncover interactions, together with Fb mentions in actual time. Within the statistics dashboard, analyze information and establish developments on the pages you’re monitoring. Filter information by supply or location, view associated matters, see exercise developments, and export the data. Value: Free for 1,000 mentions. Premium plans begin at $29 monthly.
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Unmetric
Unmetric
Unmetric is a social media benchmarking platform for real-time decision-making by evaluating, benchmarking, and analyzing your social efficiency and rivals’. Observe each marketing campaign in your trade. Discover promoted Fb posts of rivals to fine-tune your individual technique. Contact on pricing.
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Brand24
Brand24
Brand24 is a media monitoring software for on-line fame administration. Use point out analytics to trace buzz high quality and amount to achieve new insights about your prospects. Use point out sentiment evaluation to grasp buyer attitudes and spot problematic areas for speedy consideration. Entry the analytics module to seek out and interact in vital conversations. Value: Plans begin at $59 monthly.
