How a lot do social media managers make? Properly, that relies upon.
We all know that’s in all probability not the reply you’re on the lookout for, but it surely’s the reality. Wage ranges are impacted by every little thing from geographic location to years of expertise and extra.
Fortunately, tons of sources have collected information that accounts for these variables. When you’re on the lookout for a mean social media wage on your distinctive state of affairs, likelihood is you’ll find it on this article.
We’ve compiled information from sources throughout the online to give you every little thing you might want to learn about common social media supervisor salaries. Use this info to set truthful expectations and negotiate the pay you deserve.
What’s a mean social media supervisor wage?
Social media administration went from being questioned as a profession path to turning into a full-team operation. These new circumstances have companies competing to safe expertise, creating a super marketplace for these in search of a profession in social media.
Let’s have a look at how all this modification impacts base pay for social media managers of all stripes. Listed here are the wage ranges you possibly can anticipate by geographic market, trade, expertise, schooling and gender.
How a lot do social media managers make within the US?
Social media managers working in the USA can anticipate wage fluctuations primarily based on the area they work out of.
As of September 2022, the typical wage for social media entrepreneurs throughout the US is a base pay of round $70,000 with alternatives for upward of $6,000 in further compensation.
Supply: BuiltIn
Right here’s how that quantity modifications while you have a look at particular cities throughout the US:
- New York Metropolis, NY: $76,908
- Los Angeles, CA: $71,380
- Chicago, IL: $66,974
- Miami, FL: $80,750
- Denver, CO: $65,978
In response to a latest examine from Upwork, over 40 million American employees anticipate to work remotely within the subsequent few years. When you’re a social media supervisor who counts your self amongst them, you’re taking a look at a mean wage of $71,000.
How a lot do social media managers make in Europe?
In response to findings from the UK and Eire version of the Sprout Social Index™, hiring social media expertise is the #1 problem going through European social media groups immediately.
Because of the rising position of social media in Europe, hiring has develop into more and more aggressive within the area. Listed here are the typical salaries social entrepreneurs can specific in international locations all through Europe, based on Glassdoor:
How a lot do social media managers make in numerous industries?
In terms of social, some industries appear to outperform others.
It could be on account of viewers engagement or content material creation alternatives. Regardless of the case is, that social efficiency is usually mirrored again in a social media supervisor’s incomes potential.
Zippia segmented their social media supervisor wage information by trade and located that professionals working in:
- Know-how can anticipate a mean wage of $76,786.
- Manufacturing can anticipate a mean wage of $71,841
- Finance can anticipate a mean wage of $68,394
- Retail can anticipate a mean wage of $68,247
How a lot do social media managers make primarily based on expertise?
Social has formally been round lengthy sufficient for us to look at long-term social media supervisor profession trajectories. Which means there’s new information on what entrepreneurs can anticipate to make as they achieve extra expertise.
Rachel Karten, social media marketing consultant and creator of the Hyperlink In Bio e-newsletter, surveyed 1,000 social entrepreneurs to analyze compensation tendencies. Her analysis discovered that:
- Social media professionals with 1-3 years of expertise make a mean wage of $56,605
- Social media professionals with 3-5 years of expertise make a mean wage of $64,320
- Social media managers with 5-7 years of expertise make a mean wage of $78,129
How a lot do social media managers make by gender?
Gender pay disparity is a persistent subject in advertising, the place the total common pay hole for full-time employees is a whopping 12.6%.
These discrepancies additionally exist on the earth of social. Karten’s Social Media Compensation Survey checked out common wage by gender and located that:
- Males obtain a mean wage of $78,989
- Ladies obtain a mean wage of $71,223
- Non-binary people obtain a mean wage of $63,536
How a lot do freelance social media managers make?
Freelance social media managers and consultants have the ability to manage their workload, subsequently controlling their earnings. Holding that money movement up begins with setting the proper charges.
Knowledge from Upwork reveals that the median hourly fee for social media managers ranges from $14-$35.
Venture-based charges fluctuate by enterprise dimension and venture kind. For instance, the typical value of account administration companies for small companies is round $400-$2,000. Then again, bigger firms may pay anyplace from $2,500-$10,000 for a similar companies.
3 Traits driving social media supervisor wage expectations
The present state of the US job market is complicated, to say the least.
Regardless of this, present and aspiring social media managers ought to stay optimistic. In a world the place social tendencies form every little thing from shopper shopping for habits to model fame, social media managers aren’t a “nice-to-have.” They’re enterprise essential.
To higher perceive different drivers behind the info listed above, let’s check out three tendencies affecting social media supervisor wage expectations.
Wage expectations are reaching pre-pandemic ranges
Through the onset of the COVID-19 pandemic, many job seekers lowered their wage expectations in favor of stability throughout unsure occasions. In response to a latest report from Glassdoor, these expectations are on the rise once more.
The amount of cash job seekers anticipate when on the lookout for a brand new position has elevated 43% from first-quarter 2021 to first-quarter 2022. At this time, job seekers predict to make 34% (or $9,253) greater than their present wage.
That quantity was nearer to $7,000 earlier than the pandemic, so there’s nonetheless some work to be executed to shut the hole. However, if this steep development is a sign of something, it’s that these working within the enterprise and know-how sectors could also be recouping these losses sooner than anticipated.
Social media roles have gotten extra specialised
How many individuals does it take to handle a strategic presence throughout a number of social networks?
In immediately’s social panorama, fairly a number of.
Shopper social media utilization has been steadily rising over the previous few years. Extra individuals are turning to social to speak with and about companies, creating new alternatives throughout the channel. Coincidentally, this additionally creates extra work for social media groups.
A fast search on any job board will reveal a number of new titles that fall underneath the umbrella of social media administration. Every of those new roles requires their very own social media talent set, whether or not that be account administration, information and analytics, content material creation or buyer care.
This improve in departmental scope has created new paths for profession development, serving to social media managers declare extra executive-level titles and better salaries.
SMMs are talking up about unfair expectations
Saying social has advanced over the previous few years is like saying “water is moist” to a social media supervisor. These working exterior of social, nonetheless, could not share the identical understanding.
SMM job descriptions are so broad and, dare I say, wild trigger higher-ups actually do not know what they wish to accomplish by being on social media.
— Vuh-suun-dher-ah (She/Her) (@ThisDhara) October 26, 2021
This disconnect has led to a number of job postings that request a full group’s price of labor from a single individual. It’s an outdated thought of what a social media supervisor can accomplish alone, even worse when it comes with an outdated wage.
A number of established social media managers have taken to #MarketingTwitter to voice their frustrations about these mismatched expectations. To higher perceive the dialog at giant, we used Sprout Social’s Superior Listening instrument to research Tweets despatched on the subject from January 1, 2022, to August 17, 2022.
We discovered that because the begin of 2022, 2,183 authors have pushed over 430,000 engagements after talking out about discrepancies between work and wage expectations for social media managers. This Tweet from @ChiThukral sums the dialog up nicely:
every little thing a social media supervisor does: advertising, content material creation, graphic design, video modifying, neighborhood administration, technique, copywriting, buyer help and publishing on 8 channels
social media day is a reminder to provide them credit score, respect and pay them their price
— chi (@ChiThukral) June 30, 2022
Social media managers are consultants relating to elevating consciousness for manufacturers and causes. As they lean on these expertise to advocate for his or her profession and compensation development, we’ll proceed to see features in wage averages.
Get the social media supervisor wage you deserve
In terms of wage discussions, preparation is crucial. Gathering market-specific pay information earlier than kicking off the dialog can guarantee a good negotiation course of. You must know your price.
If you wish to be taught extra about your development path within the wild world of social, try this information to social media careers. We’ve received the within scoop on seven completely different profession paths so you’ll find your dream job.
