College of Texas soccer coach Steve Sarkisian acquired a six-year deal price $34.2 million when he was employed on Jan. 2, 2021. The college’s athletic division brings in over $200M per yr. School sports activities is large enterprise in Texas and throughout the nation, which is information to nobody. What’s noteworthy at this time is the inclusion of student-athletes within the profitable paydays.
In keeping with Austin Enterprise Journal, Wrangler has launched a specifically licensed line of collegiate attire gear beginning with the College of Texas — and has tapped plenty of Longhorns student-athletes to function product ambassadors.
To assist promote the gathering, the corporate signed Identify, Picture and Likeness (NIL) offers with Longhorn athletes together with quarterback Quinn Ewers and linebacker DeMarvion Overshown, baseball participant Trey Faltine, swimmer Caspar Corbeau, softball gamers Lauren Burke and Mary Iakopo, and volleyball gamers Molly Phillips, Asjia O’Neal, and Madisen Skinner.
A 2021 U.S. Supreme Court docket ruling cleared the best way for student-athletes to begin incomes cash off their identify, picture, and likeness. Some estimates have stated student-athletes earned $917 million within the first yr, and that the business will high $1 billion in yr two.
Within the first faculty yr of NIL, 154 UT athletes secured greater than $2 million throughout 418 offers. Soccer was the largest supply of NIL offers, with 94 offers price $879,447.
“My first pair of denims had been Wranglers and I’ve been sporting them ever since,” stated Quinn Ewers, quarterback for the Texas Longhorns. “I’m excited for the chance to be an envoy for Wrangler‘s Collegiate Assortment – I feel followers are going to like these merchandise.”
