Simply as fall is my favourite season, October is my favourite month.
I like October. Not simply because I get to over-decorate the home, play dress-up as an grownup, and purchase manner an excessive amount of sweet with out judgment.
Nor do I find it irresistible due to Nationwide Pumpkin Spice Day (Oct. 1st) or Nationwide Cinnamon Roll Day (Oct. 4th) — though these are each good causes to like October.
I find it irresistible as a result of the primary snows fall after which soften away, due to Indian Summer time days and chilly nights with breezes that nip at your nostril, and since everyone seems to be on the brink of hunker down for winter.
I like October as a result of right here within the Northern Hemisphere, it’s nature’s final hurrah earlier than winter units in.
So, while you begin working in your advertising for October, take into consideration how this time of yr makes you’re feeling and how one can assist your readers have fun the top of the season whereas getting ready for the approaching winter.
Should you’re unsure the place to start out, I’m right here to assist with a bushel of October holidays, e-newsletter concepts, and topic line starters. So slip into your favourite slippers, seize a cup of sizzling cocoa and let your thoughts heat as much as a few of these nice concepts.
October holidays — 2022
- October 1st – World Card Making Day. This can be a nice day for curating content material on the right way to make do-it-yourself vacation playing cards.
- October 4th-Seventh – Humphrey’s Pyjama Week. Whereas historically finished within the UK for college kids to lift funds for kids with mind accidents, there’s nothing that claims the US can’t comply with their lead and lift funds for a neighborhood kids’s charity by “paying to put on PJ” for a day.
- October fifth – Nationwide Apple Betty Day. Whether or not you will have your individual apple betty recipe or curate another person’s, share this heat autumn deal with along with your readers.
- October sixth – Nationwide Mad Hatter Day. Get loopy.
- October Seventh – Nationwide Interior Magnificence Day.
- October tenth – Nationwide Kick Butt Day. You bought this. As we speak’s your day. Let your readers comprehend it’s there’s too!
- October thirteenth – Nationwide Prepare Your Mind Day. This can be a nice excuse to share some mind teasers, puzzles, and Alzheimer’s consciousness along with your readers.
- October sixteenth – Dictionary Day. Problem your readers to study a brand new phrase daily. Make a sport of it in your store or provide a reduction in the event that they know the “phrase of the day”.
- October twenty first – Loud Shirt Day. I don’t care if it does come from down underneath. What’s to not love about this?
- October twenty fifth – Worldwide Artist Day. Help a neighborhood artist by showcasing their work in your store, your e-newsletter, and in your social media.
- October twenty sixth – Worldwide Howl on the Moon Night time. Umm, isn’t this each evening?
- October thirty first – Halloween, Nationwide Caramel Apple Day, and Magic Day. Choose a vacation, any vacation.
October e-newsletter concepts
With fall in full coloration, corn mazes, and youngsters in costumes, there’s no higher time to embrace the season and your group.
October e-newsletter concepts for working contests
Seasonal actions are in every single place this time of yr. So, faucet into what’s taking place in your group.
- Carry the enjoyable. Buy a couple of tickets to a neighborhood corn maze, haunted home, or different season-themed occasion after which maintain a contest on your readers to win the tickets.
- Create one thing special. Associate with a neighborhood occasion or a associated enterprise to mix your merchandise or sources to create one thing particular for the season/month.
- Help your group. Associate with a neighborhood meals financial institution, farm, grocery retailer, or charity to create a fundraiser that may begin with paying to select apples, to creating apple deserts, all the way in which right down to a bake sale. Higher but, accomplice with a faculty to show kids the method of farm-to-table.
October e-newsletter concepts for Halloween
Halloween dominates the month of October so be part of within the enjoyable and have fun all issues Halloween-ish along with your readers.
If your corporation isn’t straight tied to Halloween, then be a useful resource on your readers by:
- Doing a little analysis. Create a complete record of actions and occasions taking place in your space that you may share along with your readers. Share the record on social media as effectively, and invite your readers so as to add actions that you just might need missed.
- Making a guidelines. Assist your readers out by making a enjoyable guidelines of issues they’ll must “survive” Halloween. This may be something from sensible recommendations on the right way to trick-or-treat with little ones to humorous recommendations like buying twice as a lot sweet as you suppose you’ll want, in order that they’ll be some left for the trick-or-treaters.
- Curating content material. Content material curation isn’t only for social media. You possibly can curate content material from different sources and use it in your newsletters and in your web site. Simply be sure that to comply with content material curation finest practices and cite your sources correctly.
TIP: No matter vacation you spotlight in your e-newsletter this month, whether or not you difficulty a problem, provide recommendation, or ask your readers to share, embrace a branded hashtag and a customized hashtag — together with a corresponding submit on social media — so you’ll be able to simply discover and like what they submit!
October e-newsletter topic strains
- “Why is a raven like a writing desk?” – Nationwide Mad Hatter Day (Oct. sixth). Have you learnt the reply?
- “Have I gone mad?” – Nationwide Mad Hatter Day (Oct. sixth). Nice for saying a sale.
- “Curiouser and curiouser” – Curious Occasions Day (Oct. ninth). Excellent for sharing fascinating or uncommon data.
- “It’s time to kick some butt!” – Nationwide Kick Butt Day (Oct. tenth). Whenever you need to inspire your readers to take motion.
- “It’s my social gathering” Preheader: “and also you’re invited” – It’s My Occasion Day (Oct. eleventh). Nice for something you need to have fun, an occasion, a sale, no matter!
- “I don’t consider it” – Worldwide Skeptics Day (Oct. thirteenth). Nice for saying a sale, one thing new, and even one thing controversial.
- “Transcend daring” Preheader: “Be gaudy!” – Put on One thing Gaudy Day (Oct. seventeenth).
- “It’s your children, [name]!” – Again To The Future Day (Oct. twenty first). This could turn out to be useful if your corporation is said to kids — in any respect.
- “Nice Scott!” – Again To The Future Day (Oct. twenty first). Nice for sharing what’s new and thrilling.
- “Go forward, get greasy” – Nationwide Greasy Meals Day (Oct. twenty fifth). Should you run a restaurant, meals truck, or tavern that serves deep-fried something, that is the one for you.
- “Knock knock” – Nationwide Knock Knock Joke Day (Oct. thirty first). Hey! Why not?
For extra October holidays and concepts on what you are able to do to share them along with your prospects, obtain the graphic under. And for those who haven’t began already, it’s time. Begin planning your 2022 vacation advertising now.
October 2022 vacation and advertising planning infographic
