Most individuals should imagine that the TikTok viewers is made up of 20-somethings and youthful. … [+]
If you happen to assume your online business isn’t proper for TikTok, you might need to assume once more. If you happen to’re like most businesspeople, TikTok isn’t what you assume. It’s not simply 20- to 30-second movies of youngsters dancing, canine doing methods and influencers exhibiting off the newest fashions. It’s turn into a severe contender for on-line/digital promoting {dollars} from all sorts of companies, each B2C and B2B.
Most of you studying should imagine that the TikTok viewers is made up of 20-somethings and youthful. Once more, it’s not what you assume!
Dennis Yu is the CEO of BlitzMetrics and co-author of The Definitive Information to TikTok Promoting. Yu’s firm has positioned greater than a billion {dollars}’ price of advertisements for its purchasers on social platforms like Fb, Twitter, Google and others, utilizing advertisements and algorithms to drive gross sales. And now he’s focusing his efforts on TikTok.
I had the possibility to interview Yu on Wonderful Enterprise Radio, the place he stated, “TikTok in 2022 is Fb in 2007. It’s now the most important property on the Web. It has extra visitors than Google. It has the next common watch time than Fb or Netflix. Individuals are spending extra time watching brief 15- to 30-second movies than two-hour-length function movies.”
Sure, TikTok has extra visitors than Google! In 2021, TikTok was ranked No. 7 on social media platforms. In 2022, only one yr later, it’s now ranked No. 1. In Q1 2022, TikTok turned probably the most downloaded app on this planet.
In response to the Search Engine Journal, TikTok is turning into a search engine. SEJ staffer, Matt Southern, posed the query, “What if individuals began utilizing TikTok as a search engine?” In his analysis, he discovered individuals treating the app as a search supplier, some even preferring it over Google. So, his query turned from “What if …?” to “What now …?”
The purpose is that as a enterprise, you’ll be able to’t ignore TikTok as a viable advertising and gross sales channel. TikTok does an incredible job of understanding what the consumer is watching and can rapidly begin serving up content material that’s precisely what the consumer is serious about. That implies that as quickly as a buyer watches an organization’s TikTok video, the platform will begin serving up extra of the corporate’s content material for the consumer to get pleasure from.
I requested Yu how companies can use TikTok. Figuring out that the podcast focuses on customer support and expertise, he associated his first tip to digital buyer care. At present’s prospects flip to the Web, particularly social media platforms like Twitter and Fb, to ask for assist or complain to an organization. And an increasing number of, they’re turning to TikTok. “Whether or not you might be on TikTok or not, your prospects are there speaking about you on TikTok,” Yu stated. “Bear in mind the early days of Twitter when many manufacturers stated, ‘We’re not able to be on Twitter?’ After which they assume that by some means not being on Twitter implies that individuals can’t speak about them.”
As extra prospects flip to TikTok for buyer care, it’s crucial that you simply (your organization or model) be the one posting the solutions, not different prospects. Your organization should management the narrative even when prospects are sharing appropriate info. You should be seen on this extraordinarily common channel. And also you don’t must spend some huge cash doing so. Posting easy, non-professionally edited movies are simply as efficient as extremely produced movies.
Going past customer support and expertise, no matter your organization does or sells, B2B or B2C, simply create a brief video with ideas and concepts that will curiosity your prospects. Shorter is healthier. Hold it beneath a minute—even 30 seconds. TikTok rewards you for movies which are watched in completion. The probability of somebody watching a 30-second video to the tip is far increased than a video that lasts 4 or 5 minutes. And whereas not crucial, if you can also make it humorous or entertaining, that’s at all times a bonus.
Yu’s recommendation is straightforward. Simply create content material. Then let TikTok’s algorithm do its job and discover individuals (your prospects and potential prospects) serious about no matter you’re posting. Yu quoted the well-known line by Ray Kinsella (performed by Kevin Costner) from the film Area of Desires: If you happen to construct it, they’ll come. I’ll quote a well-known shoe and attire producer, Nike: Simply do it!
