With over 300 million energetic prospects on Amazon, it is no surprise you wish to promote a product on the web’s most visited ecommerce web site. Luckily, selecting what to promote on Amazon, and the best way to promote it, is not as onerous as you may assume. In actual fact, most of your analysis may be performed without spending a dime on the location itself.
To make sure you select a low-risk, high-return product to promote on Amazon, we have created this information. Maintain studying to find out about top-selling objects, what it is best to promote, and the best way to conduct analysis to make sure no matter you are promoting is a protected guess on the ecommerce large.
High Promoting Objects on Amazon
First, for inspiration, let’s check out a number of the top-selling merchandise on Amazon.
Amazon itself curates a listing of present best-sellers, starting from toys to books to video video games —and the checklist is up to date hourly. Listed below are a number of the prime product classes:
1. Dwelling & Kitchen
Given the big selection of merchandise that fall inside Dwelling & Kitchen — home equipment, furnishings, décor, and extra — it is no surprise that 32% of sellers on Amazon decide to promote on this class. Plus, it is a fairly booming trade with world retail gross sales of residence and family home equipment amounting to $448 billion {dollars} in 2021.
It is necessary to notice that as a result of Dwelling & Kitchen is so common it could be harder for brand new sellers to seek out success on this class. So, in the event you’re contemplating breaking into this market, ensure you have a product that is top quality and serves a particular area of interest.
2. Clothes, Sneakers & Jewellery
It needs to be no shock that Clothes, Sneakers, & Jewellery is one in all Amazon’s prime product classes. In any case, the ecommerce platform holds a virtually 35% share of all attire offered on-line, making it one of many best-selling on-line vogue retailers. Particularly, Amazon customers favor informal clothes over luxurious attire, with their prime manufacturers being Hanes and Amazon Necessities.
It is necessary to notice that this class can get a bit oversaturated, so it’s vital you make sure you’re capable of provide one thing distinctive. Individuals do not flip to Amazon for costly model objects — as a substitute, they search for reductions. So, in the event you’re pondering of promoting garments, footwear, and jewellery, be certain your product is top quality and low value.
3. Electronics
From computer systems and TVs to surveillance techniques and wearable know-how, customers are all the time on the lookout for the most recent in tech — particularly when they’re on-line purchasing. In actual fact, nearly half of all laptop and electronics gross sales happen on-line.
Amazon constantly shows spectacular costs on a number of the world’s hottest electronics, so it is smart that buyers usually purchase from the platform. This could possibly be a promising class to think about as a third-party vendor in the event you’re capable of purchase electronics in bulk.
4. Magnificence & Private Care
Although the Magnificence & Private Care trade skilled a 15% lower in world gross sales in 2020, do not underestimate its significance and resilience. The market bounced again with a income improve of almost $3 billion in 2021 and is anticipated to proceed to develop.
The Magnificence & Private Care class contains the whole lot from make-up and skincare to fragrances and hair merchandise. Though there may be fairly a little bit of competitors on this market with 23% of third-party sellers itemizing objects, those that concentrate on creating handmade cosmetics might actually excel on this class.
In fact, like something, the extra common the product class, the extra intense the competitors. It is necessary you discover your area of interest to make sure you’re not competing with the 300,000 different search outcomes for “white t-shirt.”
Earlier than we get to what to promote on Amazon, let’s focus on how a lot it prices.
What does it price to promote on Amazon?
Amazon gives two promoting plans: Skilled and Particular person. The Skilled promoting plan prices $39.99 per thirty days, plus per-item promoting charges, which range by class. Alternatively, the Particular person promoting plan permits you to pay $0.99 per merchandise offered plus different promoting charges, which range by class. The Particular person promoting plan would not have a month-to-month subscription charge, so in the event you plan to promote lower than 40 objects, that is seemingly the smarter alternative.
You may wish to do your analysis on transport prices and Amazon vendor charges, so you understand how a lot you may must spend relying in your merchandise. This info may help you slim your determination — as an example, a two-to-three pound merchandise will probably be light-weight and straightforward to ship, which may help decrease your transport charges.
Together with weight, you may wish to take into account merchandise that are not simply breakable whenever you’re transporting them.
Moreover, most merchandise on Amazon range between $10 and $50, so you may wish to select objects you’ll be able to promote for comparatively low-cost whereas nonetheless making a revenue.
Tips on how to Know What to Promote on Amazon
As soon as you have decided you are keen to pay transport prices — and that your product seemingly falls inside a good value vary — it is time to determine what you wish to promote. Listed below are 5 strategies that may aid you slim down your search:
1. Manually conduct analysis on Amazon.com.
To manually analysis common merchandise on Amazon, you may wish to begin with Amazon’s best-selling objects in a sure class. From there, you may begin exploring that class’s sub-categories and slim down on a distinct segment.
Once you try Amazon’s best-sellers checklist, you may additionally take a look at the “Prospects additionally purchased” part to get concepts for comparable merchandise.
When you make a listing of things, examine Google key phrase planner to see whether or not these merchandise have search quantity, which signifies a degree of demand. Alternatively, you might use Sellerapp’s product intelligence software particularly for Amazon. Sellerapp gives a seven-day free trial, which lets you start investigating common merchandise on Amazon by way of key phrases to additional slim your checklist.
2. Use a chrome extension to analysis merchandise in a distinct segment market.
There are two common chrome extensions that will help you conduct key phrase analysis on Amazon: Jungle Scout and Unicorn Smasher.
Jungle Scout exhibits you month-to-month gross sales volumes on merchandise and shows merchandise with low competitors. It permits you to save merchandise to trace them over time. Undoubtedly, Jungle Scout’s analytics may help you shortly and effectively slim down on a product or an trade through which you might excel. Nevertheless, Jungle Scout is comparatively expensive, significantly in the event you’re simply beginning out.
Unicorn Smasher is Jungle Scout’s free different. Whereas the info is not as correct as Jungle Scout, and it lacks a few of Jungle Scout’s subtle options, it is nonetheless a useful free choice to assemble estimated month-to-month gross sales and estimated month-to-month gross sales income for Amazon merchandise.
Another common product analysis extensions embody:
3. Discover a hole out there.
You’ll find gaps through the use of one of many beforehand talked about chrome extensions to analysis merchandise with excessive month-to-month gross sales quantity and low competitors. Nevertheless, you may additionally come throughout a spot on Amazon by way of a easy natural search.
As an example, once I search “fragrance” there are over 30,000 outcomes, however once I search “pure vegan amber fragrance” there are solely 247.
This can be a simplified instance, however typically you have to slim down your product search to discover a place to make an affect on Amazon. Loads of persons are already promoting fragrance, however there may be a sure scent, type, or function that’s lacking on the location.
Alternatively, you will discover a spot out there by studying buyer critiques in your product market area of interest. Even when there are many merchandise much like yours already, you may discover that prospects are unhappy with the present manufacturers and wish one thing you’ll be able to present.
4. Discover merchandise that do not have an excessive amount of competitors.
For those who’re making an attempt to promote a product that at the moment has 100,000 search outcomes, it is seemingly going to be very troublesome to face out in opposition to the competitors and obtain the gross sales you need. Luckily, it is comparatively simple to discover a area of interest inside a bigger market that has much less competitors, which ensures your product is extra simply discovered by searchers. Better of all, these searchers are seemingly extra keen to purchase your product, since they wanted to seek for a extra particular key phrase.
As an example, for example you wish to promote cookbooks. The search time period “Cookbooks” has over 70,000 outcomes.
Alternatively, the search time period “Cookbooks for fast pot cooking” has solely 3,000 outcomes. Not solely is your product extra more likely to turn into a best-seller on this class, however it’s a extra focused key phrase. If somebody searches “Cookbooks” they may imply something from “Children cookbooks” to “Vacation cookbooks.” If somebody searches “Cookbooks for fast pot cooking,” nevertheless, they’re extra more likely to be happy along with your product.
5. Seek for classes with no less than three outcomes with Finest Sellers Rank (BSR).
Amazon’s Finest Sellers Rank (BSR) displays each current and historic gross sales of an merchandise. A excessive BSR signifies that the product is in-demand, which is crucial to know as a vendor.
For those who discover only one product in a class with a excessive BSR, and not one of the different objects are best-sellers, it could possibly be a sign {that a} single product is dominating the market. As a substitute, you wish to goal product classes that function a number of objects with a excessive BSR as a result of it signifies demand in that space and permits room on your product to succeed.
As an example, for example you wish to promote sports activities merchandise, however you discover “basketball” has just one merchandise with a excessive BSR. Nevertheless, upon additional analysis, you discover “soccer” as a class has a number of best-selling merchandise on the primary web page.
As a brand new vendor, I’d prioritize promoting footballs over basketballs since this analysis demonstrates a person’s willingness to peruse totally different footballs earlier than buying one.
What to Promote on Amazon
Undoubtedly, you’ll be able to receive a powerful revenue from promoting merchandise on Amazon, however it’s crucial you are capable of provide distinctive, budget-friendly merchandise with minimal competitors to really succeed on the location.
Over-saturation on the platform proves it is harder than ever to face out, so it isn’t sensible to promote on Amazon for the sake of promoting on Amazon. As a substitute, you wish to make sure you’re actually capable of provide one thing of worth.
If in case you have a product in thoughts, observe the ideas above to refine your technique and discover a area of interest section inside a bigger demographic. If you do not have a product in thoughts, begin with the fundamentals: what are the most-searched key phrases on Amazon, and which merchandise are most profitable?
After you have a listing based mostly on key phrase analysis, take into account comparable merchandise the person may discover extra compelling or helpful than those at the moment listed on Amazon.
Editor’s word: This publish was initially printed in March 2019 and has been up to date for comprehensiveness.
