On-line lavatory retailer Victorian Plumbing has appointed Publicis Groupe’s Leo Burnett as its first inventive company.
There was no formal pitch for the account though the retailer, which has beforehand accomplished its inventive work in home, met with a lot of companies earlier than making a choice.
Leo Burnett will associate with Victorian Plumbing on model positioning, inventive platforms and all upcoming inventive campaigns, with the primary because of go dwell earlier than the tip of the 12 months. Laurence Llewelyn Bowen has starred in a number of of their current TV adverts.
Joe Pascoe, CMO at Victorian Plumbing, mentioned: “We have been interested in Leo Burnett as a result of the work they make appeals to the lots, which is precisely what we would like from our inventive company. We will’t wait to get began.”
Carly Avener, managing director at Leo Burnett, mentioned: “Because the UK’s largest lavatory retailer, Victorian Plumbing are well-placed to turn out to be the vacation spot to your dream lavatory. This ambition completely aligns with Leo’s signature populist creativity. We’re excited to work with them to outline their positioning and develop standout inventive, rooted in an emotional perception.”
