If you happen to’re a social media supervisor or marketer, you seemingly have a good suggestion of how simple it’s to add a wrong-sized picture or low-resolution video to social platforms.
That is an sincere mistake, after all. However that received’t matter if you find yourself utilizing the incorrect property as a part of your ad marketing campaign and see poor outcomes.
Sadly, social media platforms—particularly Fb—change their ad sizes and pointers typically. And it staying updated with updated specs might be tough.
That’s why I’m writing this text. Right here, you’ll discover essentially the most up-to-date Fb ad sizes and design specs for 2022.
Earlier than we get into that, listed here are a couple of explanation why you need to know the sizes and specs for Fb advertisements:
- Figuring out Fb ad sizes helps you keep away from posting photos that may seem blurry, pixelated, or distorted.
- Relying in your advertising goals, the suitable ad dimension and placement you employ will assist your ad stand out from every part else your target market sees.
- The best ad dimension and placement will help you attain the suitable viewers throughout a number of platforms.
Fb in-feed ad sizes
Utilizing in-feed advertisements is a good way to construct hype round a brand new product. It’s simple to arrange and might work with no large funds.
All it’s important to do is:
- choose a objective (attain, model consciousness, app installs, lead technology, and so on.),
- select your target market
- add the ad content material (the visuals, copy, and hyperlinks)
- set your funds
- and publish!
Fb locations these advertisements in consumer’s information feeds, blended in with posts from associates, household, pages and teams. In-feed advertisements might be photos, movies, and even GIFs.
To get essentially the most attain and engagement, think about using panoramic photos or 360-degree photographs. If you happen to’re utilizing photos, maintain the overlaid textual content minimal.
In-feed advertisements design specs
Photographs
Supported file varieties: JPG and PNG
Most file dimension: 30 MB
Minimal dimension: 600 x 600 px
Picture ratio: 1.91:1 to 1:1
Decision: No less than 1080 x 1080 px (no most, so add the best decision file you’ve gotten)
Textual content suggestions
Main textual content: 125 characters
Headline: 27 characters
Description: 27 characters
Movies
Supported file varieties: MP4, MOV or GIF
Ratio: 1:1 (for desktop or cellular) or 4:5 (for cellular solely)
Most file dimension: 4 GB
Minimal sizes: 120 x 120 px
Decision: No less than 1080 x 1080 pixels
Video size: 1 second to 241 minutes
Fb in-stream video advertisements sizes
In case your important objective is to get visitors and/or conversions, operating in-stream Fb video advertisements is a superb option to seize (and maintain) the eye of prospects.
You should utilize Fb in-stream video advertisements in two codecs: single movies and carousel (which seem in individuals’s Fb Stay feeds).
With the Fb carousel ad format, your in-stream video advertisements will seem solely when somebody has been watching Fb Stay movies for not less than 60 seconds.
In-stream video advertisements solely seem for cellular customers.
In-stream video advertisements design specs
Photographs
Supported file varieties: JPG or PNG
Ratio: 1.91:1 or 1:1
Decision: No less than 1080 x 1080 px
Most file dimension: 30 MB
Minimal dimension: 600 x 600 px
Side ratio tolerance: 3%
Textual content suggestions
Main textual content: 125 characters
Headline: 40 characters
Word: Don’t add textual content in your photos whenever you add them.
Movies
Supported file varieties: MP4, GIF or MOV
Most file dimension: 4 GB
Ratio: 16:9 or 1:1
Video size: 5 seconds to 10 minutes
Most picture dimension: 120 x 120 pixels
Decision: No less than 1080 x 1080 px
Fb in-feed carousel ad sizes
If you wish to present your viewers a greater view of your product/supply, use carousel advertisements.
With carousel advertisements, you may add between two and 10 photos or movies for customers to scroll by. By combining photos and movies, you may break down your product’s options into bite-sized bits your viewers can simply digest.
What’s extra, you can also make every picture/video hyperlink to a special web page in your web site. So in case you’re seeking to promote a number of merchandise with one ad, simply add photos or movies of the merchandise you wish to promote and hyperlink each to the suitable product web page.
In-feed carousel advertisements design specs
Photographs
Supported picture file varieties: JPG and PNG
Supported video file varieties: MP4, GIF, and MOV
Most file dimension: 30 MB for photos; 4 GB for movies
Minimal dimension: 120 x 120 px for movies; 600 x 600 px for photos
Ratio: 1:1
Decision: No less than 1080 x 1080 px
Variety of carousel playing cards: 2 to 10
Video size: Between one second and 241 minutes
Side ratio tolerance: 3%
Textual content suggestions
Main textual content: 125 characters
Headline: 32 characters
Description: 18 characters
Touchdown web page URL: Required
Fb Assortment Adverts Sizes
If in case you have an ecommerce retailer and also you wish to promote a number of merchandise with out overwhelming your viewers, use assortment advertisements.
Fb assortment advertisements seem in individuals’s feeds so that you must make them participating and versatile in order that customers received’t scroll previous it.
To try this, use a mixture of photos and movies. You can begin with a brief video that highlights your product’s begin options. Then, underneath the video, add three high-resolution photos of your finest promoting merchandise.
When individuals click on on this ad, it takes them to a Fb On the spot Expertise. It is a full-screen, in-app touchdown web page that focuses in your model and merchandise. Folks can store your merchandise instantly from this touchdown web page.
If you happen to embrace your product info within the ad, customers could click on over to your web site or retailer to search out (and purchase) extra of your merchandise.
Assortment advertisements design specs
Photographs
Supported picture file varieties: JPG and PNG
Supported video file varieties: MP4, GIF, and MOV
Most file dimension: 4 GB for movies; 30 MB for photos
Ratio: 1:1
Decision: No less than 1080 x 1080 px
On the spot Expertise: Required
Textual content suggestions
Main textual content: 125 characters
Headline: 40 characters
Touchdown web page URL: Required
Fb On the spot Articles advertisements sizes
On the spot Article advertisements are items of text-based content material which are promoted throughout Fb.
On the spot Article advertisements are items of text-based content material that Fb promotes throughout the platform.
Fb On the spot Articles are an mobile-optimized publishing format that lets entrepreneurs distribute fast-loading, article-style advertisements by way of Fb. This makes it simpler for cellular customers to to know and have interaction with the content material.
The On the spot Articles format optimizes the advertisements for
This ad format additionally offers companies extra alternatives to work together with prospects by way of options which are fairly much like Fb’s On the spot Expertise ad format. These options enable Fb customers to:
- Watch auto-play video
- Broaden ad content material to view it in full-screen
- Change picture orientation by tilting and rotating their cellular units
On the spot Articles advertisements design specs
Photographs
Supported file varieties: JPG and PNG
Most file dimension: 30 MB
Minimal picture dimension: 600 x 600 px
Really helpful decision: not less than 1080 x 1080 px
Really helpful side ratio: 1:1
Textual content suggestions
Main textual content: 125 characters
Headline: 40 characters
Movies
Supported file varieties: MP4, GIF and MOV
Most file dimension: 4 GB
Most dimension: 120 x 120 pixels for movies
Video size: Between one second and 241 minutes
Really helpful decision: not less than 1080 x 1080 px
Picture side ratio: 1:1
Video side ratio: 16:9
Fb Market advertisements sizes
You possibly can run advertisements on Fb Market, which is a Craigslist-esque characteristic on the platform the place customers can purchase and promote merchandise of their native communities.
Though Fb Market listings are free for customers, you may pay a sum to put your advertisements on this part of Fb.
Your advertisements might be picture or video-based, they usually’re a good way to lead individuals to your web site who’re actively trying to find and shopping for a particular product in a selected location.
With Market, Fb has created a one-stop store for various sorts of merchandise/companies, together with clothes, automobiles, and even homes offered by people, retailers, and different vetted companies.
Market advertisements design specs
Photographs
Supported file varieties: JPG and PNG
Most file dimension: 30 MB
Most dimension: 600 x 600 px
Decision: not less than 1080 x 1080 pixels; no most decision
Picture ratio: 1:1
Textual content suggestions
Main textual content: 125 characters
Headline: 40 characters
Description: 30 characters
Movies
Supported file varieties: MP4, GIF and MOV
Most file dimension: 4 GB
Most picture dimension: 120 x 120 px
Ratio: 1:1
Decision: No less than 1080 x 1080 px
Video size: Between one second and 241 minutes
Side ratio tolerance: 3%
Fb proper column advertisements
Not like picture and video advertisements that seem in customers’ important information feed, proper column advertisements seem on the suitable aspect of Fb pages. Proper column advertisements are solely seen by desktop customers, not cellular customers.
Proper column advertisements often have the identical info as in-feed advertisements, however they’re smaller in dimension and show as a panorama picture.
As Fb cellular customers enhance, there’s much less demand for proper column advertisements. However that doesn’t imply entrepreneurs don’t use them.
Proper column advertisements design specs
Photographs and movies
Supported picture file varieties: JPG and PNG
Most file dimension: 30 MB for photos; 4 GB for movies
Minimal width: 254 px
Minimal top: 133 px
Decision: not less than 1080 x 1080 pixels; no most decision
Picture ratio: 1:1
Video size: Most of 241 minutes
Textual content suggestions
Headline: 40 characters
Fb Tales advertisements sizes
Identical to Snapchat Tales and Instagram Tales, Fb Tales are photos or quick movies that expire after 24 hours of going stay.
You possibly can create advertisements that seem at intervals as customers scroll by Fb Tales from pages and other people they observe. Until a consumer deliberately swipes out of the Story, the advertisements will run for the total size of time (max 15 seconds).
Tales advertisements design specs
Photographs
Supported file varieties: JPG and PNG
Picture ratio: 9:16
Decision: not less than 1080 x 1080 pixels; no most decision
Most file dimension: 30 MB
Minimal width: 500 pixels broad
Side ratio tolerance: 1%
Textual content necessities
Main textual content: 125 characters
Headline: 40 characters
Word: Go away roughly 14% (250 px) of the highest and backside of the picture free from texts and logos that may cowl key components.
Movies
Supported file kind: MP4, GIF or MOV
Ratio: 1:1 (for cellular or desktop) or 4:5 (for cellular solely)
Decision: No less than 1080 x 1080 pixels
Most file dimension: 4GB
Minimal width: 120 px
Minimal top: 120 px
Video period: 1 second to 241 minutes
Video textual content suggestions
Main textual content: 125 characters
Headline: 27 characters
Description: 27 characters
Word: Including video sound and captions is elective, however beneficial.
Fb Viewers Community ad sizes
Viewers Community swimming pools the facility of Fb customers by delivering your advertisements in third-party web sites, apps, and movies.
Once you benefit from Fb’s highly effective focusing on options, you’ll have the ability to lengthen your attain and scale your Fb campaigns.
With Fb Viewers Community, you may attain individuals with native, banner, and interstitial advertisements. You should utilize the picture format in Viewers Community to promote your product, service, or enterprise.
Remember to use an attention-grabbing photograph that exhibits your model character and encourages individuals to be taught extra about your supply.
Irrespective of the location you select (pre- or mid-roll), your advertisements will seem on vetted platforms. In actual fact, Viewers Community now offers entrepreneurs extra understanding and management of the place their advertisements could seem earlier than they even begin establishing their campaigns.
Companies can even use Fb’s Enterprise Supervisor to make lists of content material classes the place they don’t need their advertisements to run.
Viewers Community advertisements design specs
Photographs
Supported file kind: JPG or PNG
Most file dimension: 30 MB
Ratio: 9:16
Decision: No less than 398 x 208 px
Minimal dimension: 398 x 208 px
Textual content suggestions
Main textual content: 125 characters
Headline: 40 characters
Description: 30 characters
Movies
Supported file kind: MP4, MOV or GIF
Most dimension: 4GB
Ratio: 1:1 (for desktop or cellular) or 4:5 (for cellular solely)
Decision: No less than 1080 x 1080 px
Minimal dimension: 120 x 120 px
Video size: Between one second to 241 minutes
Video textual content suggestions
Main textual content: 125 characters
Headline: 27 characters
Description: 27 characters
Fb Messenger Story advertisements sizes
Messenger Story advertisements are vertical, full-screen advertisements that seem to customers as they scroll by Messenger Tales.
Messenger means that you can add emojis, stickers, and different inventive components to your advertisements to present customers a fascinating and immersing expertise.
You possibly can use photos in Messenger Tales to showcase your services or products. Picture advertisements in Messenger Tales will solely seem for 5 seconds or till the viewer swipes away.
Messenger Story advertisements design specs
Photographs
Supported file kind: JPG or PNG
Most file dimension: 30 MB
Ratio: 9:16
Decision: No less than 1080 x 1080 px
Minimal width: 500 px
Side ratio tolerance: 1%
Textual content suggestions
Main textual content: 125 characters
Headline: 40 characters
Movies
Supported file kind: MP4, MOV or GIF
Most dimension: 4GB
Ratio: 9:16
Decision: No less than 1080 x 1080 px
Minimal width: 500 px
Side ratio tolerance: 1%
Video size: Between one second to 2 minutes
Video textual content suggestions
Main textual content: 125 characters
Headline: 40 characters
Word: Go away roughly 14% (250 px) of the highest and backside of the picture free from texts and logos that may cowl key components.
Find out how to optimize your ad placement for conversions
After selecting an ad goal and format, the subsequent step is to select optimize the location of your Fb advertisements to maximise your ROI.
Choosing the proper ad placement ensures that you simply picked the suitable Fb ad dimension that may make your advertisements stand out amongst common posts. You additionally need your viewers to have a fantastic expertise along with your advertisements regardless of the place they discover them.
Right here’s a desk that exhibits the place you may place your advertisements relying on the ad format you select.
| Single picture | Single video | Carousel | Assortment | On the spot Expertise | |
|---|---|---|---|---|---|
| Fb information feed | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Fb proper column | ✔️ | ✖️ | ✔️ | ✖️ | ✖️ |
| Fb in-stream movies | ✖️ | ✔️ | ✖️ | ✖️ | ✖️ |
| Fb On the spot Articles | ✔️ | ✖️ | ✔️ | ✖️ | ✖️ |
| Viewers Community | Native | In-stream video
Rewarded video |
Native | ✖️ | ✖️ |
| Messenger | ✔️ | ✖️ | ✖️ | ✖️ | |
| Instagram Tales | ✔️ | ✔️ | ✖️ | ✖️ | ✔️ |
| Instagram Feed | ✔️ | ✔️ | ✔️ | ✖️ | ✔️ |
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