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The final couple of months introduced monumental milestones for the MoEngage group. We raised $77 million in Sequence E funding led by Goldman Sachs Asset Administration and B Capital. MoEngage was acknowledged as a Area of interest Participant for the primary time in The 2022 Gartner® Magic Quadrant™ for Multichannel Advertising and marketing Hubs. We have been additionally recognized because the highest-rated multi-channel advertising platform by the purchasers, scoring 4.9 out of 5.
Amidst all this, we labored on important options to energy up your buyer engagement efforts. Right here’s all the things new:
- Improved security with PII Masking
- All-new SMS subscription administration
- New in-app and onsite messaging templates
- Arrange a number of objectives and observe income in Flows
- New accomplice integrations
Introducing PII Masking
Whereas utilizing a buyer engagement platform, your groups usually come throughout and wish entry to confidential buyer info resembling names, cellphone numbers, or electronic mail IDs to arrange campaigns. Nevertheless, not all group members require the identical degree of entry and visibility to those attributes, so admins are tasked with regulating entry.
To allow it on our platform and bolster our dedication to knowledge privateness, now we have launched a brand new characteristic, PII Masking.
Personally Identifiable Info (PII) masking allows companies to guard prospects’ delicate knowledge by hiding it from unauthorized viewers. The attributes, marked as PII, are masked and might’t be seen by unauthorized members.
Learn extra about it right here.
All-New SMS Subscription Administration
SMS advertising can remodel the way you join together with your prospects, however SMS compliance is simply as essential. With SMS opt-ins, you may shield your model from the bills of non-compliance and likewise construct a extremely engaged viewers.
We’re excited to introduce SMS Subscription Administration, your one-stop answer to remain compliant and get permission to textual content your buyer. With this, you may seamlessly allow your prospects to decide out and in of the recurring SMS messages your model sends.
For those who’re able to get began with high-quality textual content message advertising and painless compliance, SMS Subscription administration may also help!
Study extra about it right here
New In-App and On-site Messaging Templates
Having your prospects opt-in to obtain advertising messages from your online business isn’t difficult. Actually, with the rise of omnichannel advertising, it’s simpler than ever to advertise your SMS advertising checklist and achieve new subscribers legally.
We’ve now added opt-in templates for In-App and On-site messages. Use this to ask your prospects to opt-in for SMS advertising. This helps you construct belief and ship an on-brand buyer expertise.
Discover extra right here:
Arrange A number of Objectives and Observe Income in Flows
Now you can arrange and analyze as much as 5 conversion objectives in Flows. Which means you may measure multiple enterprise metric or, higher but, get a funnel view of a number of objectives that you simply’d wish to measure.
For instance, perceive what number of prospects have carried out an motion resembling ‘product seen, adopted by ‘product added to cart’ after which efficiently ‘accomplished the acquisition.’
With income monitoring enabled, analyze how a lot income your model has made after executing a specific move.
Right here’s how one can set it up
New Associate Integrations Are Right here
We’re thrilled to accomplice with Microsoft Dynamics 365!
Go away your prospects wanting extra. Ship impactful buyer experiences by having a 360-degree view of your buyer and orchestrating hyper-personalized engagement journeys utilizing the joint powers of Microsoft Dynamics 365 and MoEngage.
We’re thrilled to announce our partnership with Alter!
The MoEngage and Alter integration enables you to import non-organic set up attribution knowledge to phase extra intelligently inside your lifecycle campaigns.
Know extra in regards to the integration
For those who’d wish to know extra about these options or wish to get began utilizing them, drop us a be aware at [email protected] And in case you’re new to MoEngage, schedule a personalised walkthrough of our platform.
