Content material advertising and its shut cousin search engine marketing are the “pull” in lots of promotional plans. Articles, movies, and podcasts draw potential clients to companies, partaking them with useful, informative, or entertaining content material.
In October 2022, your organization’s content material advertising would possibly embody articles about monetary planning, vacation present choice, Italian or Polish heritage, historic or superstar birthdays, or celebrating Web Day.
What follows are 5 content material advertising concepts your enterprise can use in October 2022.
1. Monetary Planning Month
The Monetary Planning Affiliation created Monetary Planning Month in 2002 to teach Individuals about monetary planning and the way to save cash. Monetary planning consists of matters resembling retirement planning, property planning, insurance coverage, and investing.
October 2022 is Monetary Planning Month in the US. Use this celebration to supply content material about sensible vacation buying and why your merchandise are of nice worth.
Some have argued that it was no accident that this October observance comes simply forward of the Christmas gift-giving season when so many people can overspend.
In your firm’s October 2022 advertising, think about writing articles associated to monetary duty and vacation purchases. You would possibly spotlight the worth related together with your merchandise or how looking for items early with a price range in thoughts would possibly assist your clients.
You possibly can nonetheless goal to promote your merchandise whereas making a case for accountable buying and serving to people perceive the worth your merchandise and enterprise convey.
2. Vacation Shopping for Guides
‘Tis the season for giving, and your organization’s content material advertising ought to mirror that. October is an effective time to begin selling present guides that includes your finest merchandise and affords for Christmas 2022.
With October being two months earlier than the vacation season, buyers are doubtless already in search of present concepts. Picture by Erica Marsland Huynh.
Do you promote magnificence merchandise? Why not put collectively a vacation make-up present information? Or, you probably have a house decor enterprise, put collectively a vacation house present information that includes gadgets for each room.
Not solely will this content material profit your clients as they search for vacation items, however it’ll additionally function a reminder that your organization exists with compelling merchandise.
3. Heritage Month
October is each Italian-American and Polish-American Heritage Month. It’s due to this fact a chance to create content material celebrating the various contributions to America of Italian and Polish immigrants and their households.
For instance, a enterprise promoting energy gear would possibly create content material describing how the wave of Polish immigration from 1870 to 1914 contributed to vital development in U.S. public works and personal development.
A western clothes and footwear retailer would possibly create content material concerning the Italian artisans who basically created the cowboy look. Pio Serratelli, an Italian, began his hat-making enterprise in 1878. Many think about Serratelli as among the finest western hats ever made. Likewise, well-known bootmaker Tony Lama, identified for the cowboy boot firm he began, was additionally Italian.
An Italian-American based the Tony Lama boot firm.
Inside the trade your enterprise serves, there’ll virtually actually be a chance to rejoice Italian-American or Polish-American heritage that will resonate together with your clients.
4. Well-known Birthdays
America’s thirty ninth President, Jimmy Carter, was born on October 1, 1924.
A staple of “tradition” or “way of life” content material advertising is to create posts about well-known people across the time of their birthdays. This tactic might be wonderful if there’s a connection between your merchandise, clients, and the person you function.
A mini-biography a few superstar would possibly tie in nicely together with your merchandise. For instance, a males’s attire retailer may profile actor Zach Galifianakis’ fashion utilizing press images. The article may finish with product strategies for the same look.
Listed below are a couple of examples of the people you would possibly write about round their birthdays.
October 1
- President Jimmy Carter
- Julie Andrews
- Zach Galifianakis
October 2
- Sting
- Annie Leibovitz
- Mahatma Gandhi
October 3
- Tessa Thompson
- Al Sharpton
- Gore Vidal
October 4
- Susan Sarandon
- Charlton Heston
- Rembrandt
5. Web Day
Sir Tim Berners-Lee helped to get the web began and, due to this fact, contributed to the eventual development of ecommerce.
On October 29, the world celebrates Web Day to commemorate the creation of the primary web site by Tim Berners-Lee in 1991. The straightforward web page has solely quick textual content studying, “It is a check.”
Whereas that won’t sound like a lot, it’s laborious to think about a world with out the web. At present, the web has develop into a vital a part of our lives.
For this would-be vacation, discover a approach to join the services or products you promote to the emergence of the world extensive internet.
