Twitter’s small-but-mighty phrase rely has had a grip on us because the platform first launched in 2006. The microblogging app will not be solely an efficient software for communication (and memes), but additionally for enterprise: a single advert on Twitter has the potential to succeed in 436.4 million individuals.
However who’re these customers? Demographics matter. The place do they stay? How a lot cash do they make? Are they sufficiently old to lease a automotive or legally purchase fireworks? All essential inquiries to ask when utilizing the platform for social advertising and marketing, particularly in the event you’re some type of pyrotechnic carshare startup. (That’s my concept, nobody steal it.)
These statistics reveal the whole lot that you must learn about who’s utilizing Twitter–and who’s not utilizing it. From demographics on age and gender to lovers and haters of the platform, we’ve acquired you coated.
Bonus: Obtain the free 30-day plan to develop your Twitter following quick, a each day workbook that can make it easier to set up a Twitter advertising and marketing routine and monitor your development, so you may present your boss actual outcomes after one month.
Common Twitter person demographics
1. Twitter is the world’s fifteenth most-used social media platform.
Sandwiched between Pinterest (the world’s 14th most-used platform) and Reddit (in spot quantity 13), Twitter is far decrease on the listing than Fb and Instagram—however it is a lineup of giants. It’s type of like an Olympic swimmer getting fifteenth place: they’re nonetheless probably the greatest swimmers on this planet.
Supply: Digital 2022
2. Twitter is the twelfth hottest time period searched on Google.
Regardless of having its personal app (and, you recognize, bookmarking current) persons are nonetheless looking out “twitter” on Google typically—much more typically than Netflix.
Supply: Digital 2022
3. Twitter.com is visited 7.1 billion occasions per 30 days.
That’s primarily based on knowledge from Statista—there have been 7.1 billion visits in Could 2022, which was up from 6.8 billion visits in December 2021.
4. Adverts on Twitter have the potential to succeed in 8.8% of all web customers.
There’s 4.95 billion complete web customers, so 8.8% is nothing to sneeze at. Perhaps it’s time to begin researching the best way to use Twitter for enterprise.
Supply: Digital 2022
5. The variety of worldwide Twitter customers is predicted to develop to 497.48 million by 2025.
That’s virtually 5 hundred million, in the event you’re counting (and we’re).
Supply: Statista
6. 82% of high-volume Twitter customers say they use the platform for leisure.
A 2021 Statista research discovered that 82% of frequent Tweeters (those that Tweet 20 or extra occasions per 30 days, dubbed “excessive quantity” on this knowledge) use Twitter for leisure. 78% mentioned they use the micro-blogging platform as a strategy to keep knowledgeable, and 77% mentioned they used it as a strategy to categorical their opinions. Not surprisingly, solely 29% of low-volume Twitter customers (those that tweet lower than 20 occasions per 30 days) mentioned they use Twitter as a strategy to categorical their opinions… in any case, you may’t actually categorical your self on the app in the event you’re not tweeting or retweeting.
Supply: Statista
7. In terms of utilizing social media websites for information, Twitter is the hottest supply.
That’s true in the US, anyway. In 2021, 55% of People reported that they repeatedly get information from Twitter. That makes it the most-used social platform for information—Fb follows at 47%, then it’s Reddit (39%), Youtube (30%) and TikTok (29%).
Supply: Statista
8. Plus, 57% of individuals who get information from Twitter say the platform has elevated their understanding of present occasions over the previous 12 months.
That is from one other American survey. 39% of Twitter information customers mentioned that they realized extra in regards to the lives of celebrities and public figures, 37% mentioned it elevated how politically engaged they really feel and 31% mentioned it elevated their stress ranges.
Supply: Pew Analysis Middle
9. Solely 0.2% of Twitter customers solely use Twitter.
In different phrases, almost all the of us on Twitter have accounts on different social networks too. The biggest overlap is with Instagram—87.6% of Twitter customers additionally use Instagram. Social media entrepreneurs ought to maintain that in thoughts when designing campaigns (for instance, there’s far much less of an overlap between Twitter and Snapchat customers, so deciding on these two platforms could lead to reaching a wider audience).
Supply: Digital 2022
10. A majority of Twitter customers don’t actually perceive their privateness settings.
Yikes. In keeping with a 2021 Pew Analysis survey, 35% of Twitter customers mentioned they both had a non-public Twitter deal with or weren’t certain about their privateness settings… however of these customers, 83% truly had a public Twitter account. (Psst—in the event you’re unsure about your individual settings, try these finest practices for optimizing Twitter settings).
Supply: Pew Analysis Middle
Twitter age demographics
11. Most Twitter customers are between the ages of 25 and 34.
Worldwide, 38.5% of Twitter customers are 25-34, making it the biggest age group utilizing the app. So, in the event you’re attempting to extend model consciousness on this age group, Twitter is a good match.
The smallest age group is 13-17 (6.6%), which is in all probability for one of the best.
Supply: Statista
12. 20% of 18 to 34 12 months olds have a beneficial opinion of Twitter.
Actually, it looks as if opinions of Twitter have an inverse relationship to age—youthful individuals are inclined to have a beneficial opinion and older individuals are inclined to have an unfavourable opinion. It’s exemplified within the Statista graph beneath: the sunshine blue (“very beneficial”) chunk will get smaller because the age group will increase, and the purple (“very unfavourable”) chunk will get bigger because the age group will increase.
Supply: Statista
13. Since 2014-15, the variety of teenagers who use Twitter has decreased.
In keeping with a PEW Analysis research, 33% of U.S. teenagers reported utilizing Twitter in 2014-15, however solely 23% of teenagers reported utilizing the platform in 2021. There was additionally a lower in teen curiosity for Fb, whereas Instagram and Snapchat noticed a rise (52% to 62% and 41% to 59%, respectively).
Supply: Pew Analysis Centre
14. Twitter has one of many smallest age gaps in customers of any fashionable social platform.
Because of this the distinction in age between the youngest Twitter customers and the oldest Twitter customers is smaller (35 years) than different apps—for instance, the age hole in Snapchat customers is 63 years. Whereas Twitter’s age hole is small, it’s not the smallest (that award goes to Fb, which has a median age hole of 20 years).
Supply: Pew Analysis Centre
Twitter gender demographics
15. Worldwide, 56.4% of Twitter customers establish as male.
And 43.6% establish as feminine.
Supply: Statista
16. 1/4 of all American males use Twitter.
That’s solely barely larger than the stat for girls—22% of American ladies are on the app.
Supply: Statista
17. 35% of American ladies have a beneficial opinion of Twitter, and 43% of American males have a beneficial opinion of Twitter.
In keeping with a 2021 research by Statista, 43% of American males have a “very beneficial” or “considerably beneficial” opinion of Twitter—and 35% of American ladies really feel the identical manner.
Supply: Statista
Twitter location demographics
18. The US is the nation with probably the most Twitter customers, with 76.9 million.
Following the U.S. is Japan (58.95 million customers), then India (23.6 million customers), then Brazil (19.05 million customers).
Supply: Statista
19. Singapore is the nation with the best eligible attain charge for Twitter advertisements (53.9%).
Which means advertisements and promoted Tweets have the potential to succeed in simply over half of Singaporeans, and it’s the nation with the best eligible attain charge. After Singapore is Japan (52.3%) after which Saudi Arabia (50.4%).
Supply: Digital 2022
20. The U.S. has the biggest promoting viewers on Twitter.
As a result of America is the nation with probably the most Twitter customers, it’s additionally the nation with the biggest promoting viewers. Adverts on Twitter have the potential to succeed in 27.3% of all People over the age of 13.
Supply: Digital 2022
22. 26% of U.S. adults have a “considerably beneficial” opinion of Twitter.
That is based on a 2021 Statista survey. The identical knowledge reviews that 13% of American adults have a really beneficial opinion of Twitter, 15% have a considerably unfavourable opinion of Twitter, and 18% have a really unfavourable opinion of Twitter. In different phrases, opinions are blended—however whether or not they’re love-scrolling or hate-scrolling, they’re nonetheless scrolling.
Supply: Statista
Twitter revenue demographics
23. Solely 12% of People who make underneath $30k a 12 months use Twitter.
The numbers are bigger in higher-income teams. 29% of People who make $30,000-$49,999 per 12 months use Twitter and 34% of People who make 75k or extra per 12 months use Twitter.
Supply: Pew Analysis Centre
Twitter schooling degree demographics
24. 33% of Twitter customers have a school schooling.
Actually, these with post-secondary levels are the biggest proportion of Twitter customers—26% have accomplished some faculty, and 14% have a highschool diploma or much less. Students, unite.
Supply: Statista
Use Hootsuite to deal with Twitter advertising and marketing alongside all of your different social media exercise. From a single dashboard you may monitor your opponents, develop your followers, schedule tweets, and analyze your efficiency. Strive it free in the present day.
Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.
