10 Greatest TikTok Methods to Go Viral in 2022 [+ Examples]

Undecided what sounds are trending proper now? TikTok’s Artistic Middle ranks the preferred music and audio clips every day. You possibly can even filter the outcomes by area, which is useful in case your viewers is in a distinct location from yours.

Instance: Duolingo

Duolingo is a fan favourite on the platform, particularly for its humorous, stylish, and generally chaotic movies that includes its mascot, Duo the Owl. Duo may be seen dancing to fashionable songs and appearing in skits that incorporate fashionable audio clips, like within the instance under.

4. Attempt vlog-style movies.

Vlog-style movies really feel extra private and intimate — which could clarify why they’re so fashionable on TikTok.

These movies sometimes embrace a number of clips tied along with a voiceover describing the sequence of occasions. It is extremely partaking and lets viewers really feel like they’re residing in your footwear.

Instance: Netflix

This instance exhibits Netflix utilizing the vlog type to take its viewers on a journey. Whereas most of us will not stroll a crimson carpet in our lifetime, we are able to nonetheless get a peak of what the expertise entails — and the way our favourite actors behave off-screen. It is also a good way to showcase “behind the scenes” content material.

5. Incorporate each area of interest and trending hashtags.

Making a TikTok is half the battle — you additionally want to make sure it lands in entrance of your viewers. Hashtags are one solution to get there.

Including hashtags in your description offers your movies a greater probability of being seen, permitting you to drive discoverability, construct model consciousness, and prolong your attain. However how will you do it?

This will likely sound counterintuitive, however solely focusing on fashionable hashtags is ineffective. Whereas they command a bigger viewers, they’re additionally extremely aggressive. However, area of interest hashtags have fewer folks trying to find them, however those that do are extremely engaged and .

For instance, #exercise is a well-liked hashtag with over 95 billion views, however #coreworkout is extra area of interest with a fraction of the viewers.

A well-rounded hashtag technique ought to embrace each area of interest and fashionable hashtags. Check out the instance under.

Instance: Dunkin’

Fall is simply across the nook, and Dunkin’ is getting everybody hyped for its seasonal menu. To get the phrase out, the model incorporates quite a lot of hashtags to achieve extra folks.

For example, the video under makes use of #fall, a trending hashtag (15+ billion views), and #pumpkinszn, a extra area of interest hashtag with fewer views (40+ million). By together with #pumpkinszn, Dunkin’ can faucet right into a smaller, extra engaged viewers.

6. Reply to feedback with video.

On TikTok, virtually each model has the identical aim: to attach with its viewers. So usually, that connection varieties within the remark part. It is the place viewers go to ask questions and share opinions.

Earlier than, creators had been caught replying to feedback with textual content, however now they’ll reply with video. This characteristic lets you dive deeper into matters, reply questions, and hold your viewers coming again for extra. 

Instance: Glossier

When a TikTok consumer requested Glossier the best way to use one among its merchandise, the model did not miss the chance to answer with a video explaining all of the methods to make use of it. In doing so, the model provides worth whereas highlighting the product’s versatility.

7. Add worth with “How To” TikToks.

“How To” movies and tutorials are a simple means to offer worth to TikTok viewers with out sounding overly promotional. Plus, positing your self as an knowledgeable or authority in your area of interest retains your model, merchandise, and/or companies top-of-mind for viewers.

For example, should you’re a journey model, you may movie movies of must-see sights, restaurant suggestions, and journey ideas — like the instance under.

Instance: Journey + Leisure

Journey + Leisure gives all of the content material you have to “kick your wanderlust into excessive gear.” From resort suggestions to images ideas, the model has you coated, positioning itself as a gold mine of recommendation for the journey obsessed.

8. Depart a CTA in your description and/or feedback.

Want extra engagement? Generally, it is so simple as asking for it.

The last word aim of a CTA is to influence customers to do one thing — comply with your TikTok web page, go to your web site, depart a remark, and so forth. So ask your self, what do I need my viewers to do? No matter you select, it ought to aid you transfer nearer to your main aim (i.e., drive web site site visitors, improve model consciousness, and so forth.).

Your description and remark part are prime actual property f9=or CTAs. Use this space to ask questions, encourage customers to comply with you, or drive site visitors to your web site, weblog, or different social channels (ex., “Extra tips about my weblog, hyperlink in bio!”). 

On high of that, should you’re working advertisements, we advocate utilizing a advertising integration instrument, equivalent to LeadsBridge, to sync all of your lead information to your CRM.

Instance: Fenty Magnificence

On this TikTok, Fenty Magnificence exhibits other ways to make use of one among its merchandise. Then, to encourage engagement, they add a related query within the description that additionally incorporates a brand-specific hashtag (“Which #POUTSICLE look was ya fave?”).

9. Add subtitles to your movies.

In 2021, TikTok grew to become extra accessible with the introduction of auto captions. Though you may manually add captions — which permits for better flexibility to mess around with textual content colour and font — it’s also possible to use the Captions instrument. With only a click on, you may generate subtitles to your movies, permitting others to learn or take heed to your content material.

Picture Supply

By including subtitles, you make your movies absolutely accessible, which suggests you may attain a fair wider viewers. Plus, it additionally helps viewers who wish to browse TikTok however cannot flip the sound on.

Instance: Formulation 1

Should you’re into automotive racing, there is a good probability Formulation 1’s TikTok is in your radar. 
However have you ever ever seen how usually they add subtitles to their movies?

Take the instance under, which makes use of colourful captions and emojis so as to add an additional layer of curiosity to the video. And should you mute your cellphone, you may nonetheless comply with alongside with out skipping a beat.

10. Discover top-performing movies in your area of interest for inspiration.

Probably the most profitable movies on TikTok are artistic, out-of-the-box, and sometimes quirky by nature. That is a tall order — which is why each model ought to discover the top-performing movies in its area of interest for inspiration.

Begin by typing key phrases referring to your model within the search bar. Then, click on the filter icon and choose “Most favored.” This can populate TikTok movies which have gone viral utilizing that particular key phrase.

As soon as you have recognized some top-performing movies, brainstorm methods to recreate them whereas including your personal spin. 

Again to You

TikTok is a unusual platform, and types keen to get artistic see probably the most success. Should you’re new to TikTok, begin with the guidelines on this article — and provides your self room to experiment with totally different movies, filters, and ideas.