Google Analytics 4 might look easy on the floor, however there’s extra to it than meets the attention. Do you know that there are a number of experiences hidden in GA4?
Out of the field, the left-side navigation in GA4 appears fairly naked.
There are solely 18 experiences vs. the 90+ (not together with integration experiences) in Common Analytics.
However opposite to in style perception, GA4 truly has plenty of the identical experiences in-built.
The perfect examples of this are the GA4 Demographic particulars and Tech particulars experiences.
The place the experiences are in Common Analytics
In Common Analytics, these are all separate experiences and every report is separated into subcategories as seen beneath.
On prime of this, UA generally has extra dimensions you possibly can select from.
As an example, you possibly can change to “Metropolis” as a substitute of “Nation.”
However this made it complicated to know whether or not a report was standalone or one other dimension in a single report.
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The Demographics particulars report in GA4
As an alternative of a number of experiences and a main dimension change, GA4 combines all logical demographic dimensions right into a single report, the Demographic particulars report.
The Tech particulars report in GA4
The identical goes for the Tech particulars report.
Right here, you get 10 experiences in a single, together with:
- Browser
- System class
- System mannequin
- Display decision
- App model
- Platform
- OS model
- Platform / machine class
- Working system
- OS with model
Now that you recognize the place a few of your favourite and most used experiences have moved to, hopefully, GA4 feels somewhat extra snug.
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About The Writer
Krista Seiden is the principal digital analytics marketing consultant and chief teacher with KS Digital, an analytics consultancy she based in 2019, serving to companies profit from their investments in digital advertising and marketing and analytics. Beforehand, Krista was VP, product advertising and marketing and development at Quantcast. Previous to that, she was at Google for practically 7 years, the place she led product administration efforts throughout the Google Advertising Platform and served because the exterior evangelist for the Google Analytics suite of merchandise. Krista is a keynote speaker, practitioner, author on Analytics and Optimization, and passionate supporter of #WomenInAnalytics. You may study extra about Krista and KS Digital over at KS Digital.
