Today, nearly any SaaS platform affords a reporting or insights module. However how are customers experiencing these options? What do they like? And extra importantly, what don’t they like? Person analysis is the easiest way to seek out out.
A bit of investigative analysis on G2 uncovered the highest 5 analytics UX errors made by SaaS distributors. Listed below are the highest complaints distilled from 4,600 G2 product opinions of 140 prime SaaS distributors.
71% of the researched platforms are thought of too tough to make use of. Customers describe this total poor UX expertise in a number of methods:
- A time-consuming course of
- Too tough to study
- Clunky and complicated interface
- Insights are unfold out throughout a number of sections
55% of SaaS platforms obtain complaints about relevancy. Prospects are annoyed as a result of the studies don’t current the information they actually need. Some examples are:
- Dashboards are cluttered
- Or the insights are too superficial
- No choice to drill down into knowledge
- Insights aren’t adjusted to the consumer’s function
- For deep evaluation, knowledge export to Excel is the one (time-consuming) choice
46% of SaaS platforms don’t provide an interface to edit dashboards or create customized studies. With view-only, static dashboards, clients don’t have any management over the insights they’ll extract.
Prospects expertise issues with pulling knowledge or studies in 30% of the researched platforms. Most G2 opinions report that the requested knowledge exports are inaccurate and even false.
The actual fact alone that customers are counting on knowledge exports is proof that the in-app analytics expertise leaves one thing to be desired.
Lastly, 28% of SaaS platforms lack interactivity of their studies. Frequent complaints about interactivity are:
- Restricted choices to filter knowledge
- No chance to set alerts when KPIs are met
- No choices drill down into a particular metric
94% of the researched SaaS platforms obtain no less than one damaging assessment about their analytics options. This flaw creates an enormous alternative for good product builders. Platforms investing in a superb buyer analytics expertise will acquire a aggressive edge and win over annoyed customers from their opponents.
Initially revealed because the State of SaaS analytics analysis report on the Cumul.io weblog.
