November. Wow. Such an odd month actually.
It’s like all issues level to Thanksgiving this month and but, Thanksgiving (Nov. twenty fourth) doesn’t even appear to get its correct dues anymore as a result of we instantly rush into the Christmas season with Black Friday (Nov. twenty fifth) and Small Enterprise Saturday (Nov. twenty sixth).
And whereas we might have a second of “thanks,” whereas gathered collectively to share a meal and take part dialog, it looks as if that’s all of the “thanks” there may be.
With that mentioned, I’m really not going to inform you that it’s best to “thank” your prospects in your November publication. All people does it, so it’s change into a bit cliché. That is tremendous in the event you’re celebrating Cliché Day (Nov. third), however in any other case, I prefer to attempt to be unique and stand out from the gang as a lot as doable — and it’s best to too.
That’s why, this month, I recommend you embrace World Communication Week (Nov. 1st-Seventh) and focus your advertising and marketing efforts on real communication along with your readers.
You’ll be able to start by implementing some storytelling advertising and marketing into your publication.
Choose a November vacation or two and create a weblog publish telling your readers how that vacation hyperlinks to you, your organization, your workers, and even your group. Open the door to communication by sharing the story in your publication, after which proceed the dialog on social media.
To get began, check out these nice lists of November holidays, publication concepts, and topic line strategies. Then begin enthusiastic about the vacations that ring a bell with you and jot down some ideas on what tales you’d prefer to share along with your readers this month.
November holidays — 2022
- November – Undertake a Turkey Month. For vegetarians who would reasonably save a turkey than eat one, it is a nice vacation to share.
- November 1st – 2nd – Day of the Useless. A standard Mexican vacation, Dia De Los Muertos spans two days and ends at midday on November 2nd.
- November third – Cliché day. At the present time was made for Social Media. Get the dialog going by beginning an inventory of worst, or finest, clichés and ask your followers so as to add to it.
- November sixth – Daylight Financial savings Ends, U.S.A. It by no means hurts to have a reminder.
- November sixth – twelfth – Expensive Santa Letter Week. Good for inviting mother and father to deliver their children into your store for a Santa-letter writing session.
- November eighth – Election Day, U.S.A.
- November eighth – STEM/STEAM Day. If you happen to’re within the STEM or STEAM worlds or work with kids or schooling, at the present time is a chance you may’t afford to overlook.
- November eleventh – Veteran’s Day. Be glad about people who served.
- November fifteenth – Nationwide Recycling Day aka America Recycles Day. Irrespective of the way you say it, it’s all about taking good care of our planet by decreasing waste. What vacation recycling suggestions are you able to share along with your readers?
- November seventeenth – Nice American Smokeout. Has lung most cancers or smoking affected your life or enterprise? That is likely to be a narrative value sharing.
- November 18th – Use Much less Stuff Day. Do you’ve some tips about tips on how to use much less stuff? Or tips on how to preserve from shopping for stuff you don’t want? I may positive use them!
- November nineteenth – Household Volunteer Day. When you’ve a small enterprise, your workers are household. See what you are able to do as a group.
- November twenty seventh – Artists Sunday. Help your native artists.
- November twenty eighth – Cyber Monday. You might be on-line, proper?
- November twenty ninth – Giving Tuesday. You don’t must be a nonprofit to participate. Associate with an area charity to assist them get extra at present, to allow them to do extra in your group tomorrow.
November publication concepts
It doesn’t matter what, Thanksgiving is all the time going to dominate this month. However being grateful, and giving thanks, just isn’t a foul factor. And there’s a plethora of the way to have a good time and incorporate different November holidays into your publication.
November newsletters concepts which might be all concerning the meals
It’s not possible to speak concerning the month of November with out speaking about meals.
In spite of everything, November has food-related holidays all through the month, from World Vegan Day (Nov. 1st) to Nationwide Mouse Day (Nov. thirtieth).
So, embrace the “yum!” and have a good time one of many many November meals and beverage-related holidays with certainly one of these November publication concepts:
- Be a useful resource. Share tried and true recipes, fast desk adorning tips, or tips on how to embrace your Vegan or Gluten-free company within the festivities.
- Present leisure. Whether or not the story is certainly one of your personal otherwise you curate content material from a good supply, share a Thanksgiving Day reminiscence, the background of a particular recipe, and even inform a turkey story concerning the one which didn’t get eaten.
- Feed your group. Whereas many meals banks associate with grocery retailer chains or different native charities to supply Thanksgiving Day meals to those that can’t afford them, transcend Thanksgiving Day by internet hosting a meals drive. Contact your native meals financial institution to see what objects they want most all year long. Then, share the listing along with your readers and ask them to donate objects from the listing. If you happen to can, incentivize donations with a reduction for bringing sure objects or a particular amount.
Tip: If you happen to can’t host the meals drive your self, ship out an inventory of probably the most wanted objects and ask your readers to donate to the meals financial institution instantly.
November publication concepts for giving thanks
It’s not sufficient to simply say “thanks.” To be significant, your “thanks” needs to be real and considerate.
Let your prospects know that while you say “thanks,” you imply it.
- Be real. If you happen to had an amazing 12 months, inform them how they helped make it nice. And, in the event you’ve had a tricky 12 months, inform them what hurdles or struggles you needed to overcome and thank them for sticking with you thru all of it.
- Give thanks and provides again. Positive, giving your loyal prospects a reduction is nice however take it a step additional by partnering with an area charity to arrange a “giving day” the place loyal prospects can are available in and get a reduction or give their “low cost” to the charity.
- Get to know your readers. To succeed in your goal market, you need to know who they’re and what they’re in search of. To seek out out, incentivize your readers to finish a survey. In it, ask them not nearly the way you’re doing but additionally how they’re doing, how they’re utilizing your service or your merchandise, and even how they’re preparing for the vacation season. Suggestions from present prospects is priceless.
TIP: No matter vacation you spotlight in your publication this month, whether or not you say “thanks,” provide recommendation, or ask your readers to present again, embrace a branded hashtag and a customized hashtag — together with a corresponding publish on social media — so you may simply discover and like what they publish!
November publication topic strains
- “You’re going to need this” – Preaheader: “by Dec. 1st” – No Shave November – excellent for promoting shaving objects within the “off” season
- “Simply say no” – Preaheader: “to shaving, that’s” – No Shave November – nice for rallying help and rising most cancers consciousness
- “Pâté cake, pâté cake” – Pâté Day (Nov. 1st) – nice for a particular provide on pâté or to share a pâté recipe
- “Don’t run in circles” – Search for Circles Day (Nov. 2nd)
- “Not simply one other cliché” – Cliche Day (Nov. third) – excellent for saying or introducing one thing new or completely different
- “Misplaced your method?” – Marooned With out a Compass Day (Nov. sixth) – nice for enterprise or private advisors, for psychological well being counselors, or for providing a reduction on compasses
- “There’s nothing temperate” – Preheader: “about this Tempranillo”- Tempranillo Day (Nov. tenth) – excellent for placing a highlight in your finest Tempranillo wine
- “You’re the apple of my c-eye-der” – Apple Cider Day (Nov. 18th) – nice for anybody within the “eye care” enterprise
- “Go for experience?” – Go For a Journey Day mixed with Humane Society Anniversary Day (each Nov. twenty second) – excellent for elevating consciousness for canine rescue and adoption
- “You’ll need to gobble this up” – Thanksgiving (Nov. twenty fourth) – excellent for providing a reduction, sharing a recipe, or sharing a superb story
- “All gobble, no wobble” – Thanksgiving (Nov. twenty fourth) – nice for sharing wholesome recipes or after-dinner well being suggestions
- “We hear you” – Day of Listening (Nov. twenty fifth) – in response to questions or requests out of your prospects
- “What do you assume?” – Day of Listening (Nov. twenty fifth) – for sending out a buyer survey
- “We’re on pins and needles” – Pins and Needles Day (Nov. twenty seventh) – excellent for asking for buyer suggestions by way of evaluations or surveys
For extra November holidays and concepts on what you are able to do to share them along with your prospects, obtain the graphic beneath. Or, plan out the remainder of your 12 months with our On-line Advertising Calendar, full with a free template and an inventory of holidays you need to use to plan a profitable 12 months.
November 2022 Advertising and Vacation Planning infographic
