There are a number of methods to drive visitors to your web site. In truth, there are such a lot of that it may be troublesome to know the place to begin.
However we’re right here to assist!
On this article, we’ll talk about a number of the finest strategies for driving visitors to your web site. We’ll discuss the best way to optimize your web site for search engines like google, use social media successfully, construct gross sales funnels, use a technique we name “The Dream 100”, and much extra.
Through the use of quite a lot of strategies, you’ll be able to improve the visitors to your web site and enhance your corporation!
1. The Dream 100
The Dream 100 is a technique that we use to drive visitors to our web site. It’s a easy idea, however it may be very efficient.
Try the video under…
Right here’s the way it works.
First, you search for 100 (therefore, The Dream 100) locations the place your dream prospects already congregate on-line. Make an inventory. You’ll discover Fb teams, YouTube Channels, boards, blogs, podcasts, and extra.
The purpose is to seek out the highest locations that your dream prospects frequent on-line.
And don’t shrink back from the massive congregations which may get hundreds of thousands of tourists (therefore, the Dream 100).
When you’ve made your record, you’ve obtained two choices: you’ll be able to work your method in or purchase your method in…
Work Your Approach In — This often means chilly calling, textual content messaging, emailing, and even direct mailing your influencers to try to construct a relationship with them and “bribe” them into some kind of collaboration. For instance, you would possibly ship a free model of your product to influencers and ask them for an trustworthy evaluate.
Purchase Your Approach In — If you wish to reduce to the chase, then you definately would possibly think about simply paying influencers to get in entrance of their viewers. This would possibly embody getting a banner advert on their web site, placing your YouTube adverts in the beginning of their movies, or contacting them and asking what different paid promotional alternatives they provide.
Right here’s the fundamental course of for getting your method in with an influencer…
Days 1-14 — Observe your whole influencers on social media and take note of what they’re doing. Dedicate your every day social media time to consuming their content material and fascinating with their posts.
Days 15-30 — Attain out to your influencers and open up a dialogue. Don’t pitch them. Simply attempt to begin a dialog. Praise them and inform them how a lot you admire their content material. Preserve participating with their content material by way of shares, likes, feedback, and many others.
Days 31-60 — Fairly than pitching the influencer, give them one thing free of charge. Provide them free lifetime entry to your service, or a free bag of merchandise, or one thing else. Solely ask for his or her suggestions in return. Your purpose is to show them right into a fan of your model.
Create a spreadsheet and monitor your engagement with these key individuals.
The extra critically you’re taking this course of, the extra outcomes you’re going to get.
To be taught extra about this course of, get your self a free copy of Russell Brunson’s bestselling ebook, Visitors Secrets and techniques.
2. Search Engine Optimization
The most effective methods to drive visitors to your web site is thru SEO (web optimization). By optimizing your web site for search engines like google, you’ll be able to enhance your rating within the search outcomes and appeal to extra guests.
Right here, for instance, is a screenshot of the progress one among my purchasers has made during the last yr by producing extra weblog content material…
There are a selection of issues you are able to do to optimize your web site for search engines like google. Right here’s an outline of the fundamentals…
1. Key phrase Analysis
One of the vital vital points of web optimization is key phrase analysis. It is advisable to establish the key phrases that your audience is looking for and embody them in your web site.
2. Optimize Your Web site Content material
One other vital facet of web optimization is optimizing your web site content material. It is advisable to ensure that your whole web site content material is related to your audience and consists of the key phrases they’re looking for.
3. Optimize Your Title Tags and Meta Descriptions
One other method to optimize your web site for search engines like google is by optimizing your title tags and meta descriptions. These are the titles and descriptions that seem within the search outcomes, and by optimizing them, you’ll be able to enhance your rating and appeal to extra guests.
4. Add a Weblog to Your Web site
Including a weblog to your web site is one other efficient method to enhance your web optimization. Extra content material means extra alternatives to rank for varied key phrases in Google.
5. Optimize Your Web site for Native Search
If you wish to appeal to native guests to your web site, then you have to optimize your web site for native search. This consists of including your corporation title, tackle, and cellphone quantity to your web site and together with native key phrases in your content material. Additionally think about getting your self a Google Enterprise account.
3. Social Media Advertising and marketing
Social media advertising and marketing is one other efficient method to drive visitors to your web site. By selling your web site on social media, you’ll be able to enhance your rating within the search outcomes and appeal to extra guests.
Nonetheless, you’ll be able to’t simply copy and paste your web site hyperlink day-after-day and hope for individuals to click on it.
You’ve obtained to woo individuals with enjoyable, fascinating, or compelling content material.
If you happen to’re unsure what sort of content material to submit, check out the content material that’s performing effectively on different social media accounts inside your area of interest.
Observe these individuals to get inspiration.
Additionally, remember Jonah Berger’s guidelines for creating viral content material:
1. Use social forex.
Make your content material shareable by utilizing social forex. This implies making your content material invaluable, well timed, or thrilling.
2. Use triggers.
Use triggers to remind individuals of your content material. Triggers may be issues like holidays, particular occasions, or anniversaries.
3. Use emotion.
Use emotional content material to make individuals wish to share your content material. Emotional content material may be issues like inspirational tales or humorous movies.
4. Make it public.
Make your content material public so individuals can see it and share it. This implies placing your content material on social media and in different public locations.
5. Create sensible content material.
Make your content material helpful so individuals will wish to share it. This implies creating content material that’s useful, informative, or entertaining.
6. Use tales.
Folks love tales, so make certain your content material tells a narrative. This can make individuals wish to share it with others.
When you’ve obtained some nice content material, make certain to submit it at the most effective occasions for max engagement.
Try our information over right here to learn to generate leads on social media.
4. Paid Advertisements
There are a selection of various paid promoting platforms you should use to drive visitors to your web site for as little as $500 per thirty days, comparable to Google AdWords, Fb Advertisements, and Twitter Advertisements.
Every platform has its personal strengths and weaknesses.
As an example, Google AdWords is nice for focusing on people who find themselves already looking for your services or products (particularly, people who find themselves already in shopping for mode). And Fb Advertisements are nice for focusing on individuals based mostly on their pursuits, demographics, and conduct.
No matter platform you resolve to make use of, focusing on is the place the magic occurs.
You should utilize focusing on to laser-focus your adverts in order that they’re solely seen by the individuals most certainly to purchase from you.
So it’s important that you simply perceive who your dream prospects are after which translate that data into related focusing on specs on your adverts.
5. Sponsorships
Sponsorships are an effective way to get your model in entrance of a brand new viewers. And so they don’t must be costly.
There are lots of small- to medium-sized podcasts and newsletters that will love your assist.
In alternate for a sponsorship price, they’ll promote your model to their viewers.
(That is one other nice method to infiltrate your Dream 100)
How do you discover these locations?
The best method is to go to Google and search issues like “finest [niche] podcasts/blogs/newsletters”.
You’ll discover tons of alternatives that method.
Attain out to these individuals, ask for his or her promoting charges, and see if you can also make one thing work.
6. Influencer Advertising and marketing
Influencer advertising and marketing is a sort of selling that focuses on utilizing key leaders to drive your model’s message to the bigger market.
Fairly than advertising and marketing on to a big group of individuals, you as an alternative rent influencers to get out the phrase for you.
A very powerful a part of influencer advertising and marketing is discovering the fitting influencer. You wish to discover somebody who already has a following of people who find themselves thinking about your area of interest.
For instance, for those who’re promoting skincare merchandise, you’ll wish to discover an influencer who already has a following of individuals thinking about magnificence and skincare.
One of the best ways to seek out these influencers is to make use of a instrument like BuzzSumo. Simply enter a subject or key phrase into the search bar and BuzzSumo will present you the most well-liked influencers in that house.
When you’ve discovered some potential influencers, attain out to them and ask in the event that they’re thinking about working with you — and the way a lot they’d cost to take action.
Get Visitors Secrets and techniques for Free!
7. E mail Advertising and marketing
E mail advertising and marketing is without doubt one of the only methods to drive visitors to your web site on demand.
Consider it this fashion.
There’s visitors that you simply…
Management: That is issues like ads. You’ve got some management of the visitors… however on the finish of the day, it’s nonetheless not yours.
Don’t Management: Then there’s random visitors you don’t management. It comes and goes because it pleases.
Personal: Lastly, there’s visitors that you simply personal. These are the individuals in your e mail record. The extra subscribers you’ve got, the better it’s to generate your personal visitors on demand.
The purpose is to show all different forms of visitors into visitors that you simply personal (individuals in your e mail record) so that you don’t must pay to maintain reaching them.
You are able to do that by placing lead magnets in your web site and ensuring to get the e-mail tackle of people that click on in your adverts as step one in your funnel.
A lead magnet is only a piece of content material that you simply give away free of charge in alternate for an e mail tackle.
It may very well be an e book, a cheat sheet, a guidelines, or anything that will be invaluable to your dream prospects.
8. Take part in On-line Boards
On-line boards are an effective way to get in entrance of a brand new viewers and present them that you simply’re an skilled in your discipline.
The perfect half is, it doesn’t must be a number of work. You’ll be able to merely reply individuals’s questions after they pop up — even with simply 15-20 minutes per day of labor.
To seek out related boards, simply do a Google seek for your area of interest + “discussion board”.
For instance, for those who’re within the well being and health area of interest, you can do a seek for “health discussion board”.
You’ll then wish to create a profile on every of those boards and ensure to incorporate a hyperlink again to your web site in your profile.
When you’ve finished that, begin collaborating within the conversations which might be already happening. As you reply questions and change into a revered skilled on the platform, you’ll begin producing a little bit of free visitors to your web site.
9. Host a Webinar
That is one among our favourite methods to generate leads and make gross sales.
A webinar is principally a web based seminar the place you train your viewers a couple of particular subject (free of charge) — one thing that they’re very thinking about studying about.
Right here’s an instance of an previous webinar that Russell Brunson did…
You should utilize a webinar to promote merchandise, construct e mail lists, and even simply generate model consciousness.
The perfect half is that after you create a webinar, it’s one thing you’ll be able to proceed to advertise.
However… how do you do it?
Listed below are the fundamental steps.
- Choose a date and time on your webinar.
- Create a touchdown web page to advertise your webinar (you should use ClickFunnels to make this course of simpler).
- Ship visitors to your touchdown web page utilizing adverts, e mail advertising and marketing, or social media.
- On the day of the webinar, ship an e mail to everybody who registered and encourage them to really attend!
- Begin the webinar on the scheduled time
- Give nice worth through the webinar
- Pitch your services or products on the finish of the webinar.
In fact, it’s a bit extra sophisticated than that.
How do you write a terrific script on your webinar? How do you transition from offering worth to selling your services or products?
If you wish to create a killer webinar from scratch, then get our Excellent Webinar Secrets and techniques for simply $7 (usually $97).
10. Contests & Giveaways
Folks love free stuff!
Additionally they love competitions.
That’s why operating a contest or giveaway may be an efficient method to generate visitors to your web site.
The perfect half is that it doesn’t must be sophisticated. You may give away one thing small, like an e book or a course, in alternate for an e mail tackle. In truth, the extra related your giveaway merchandise is to your services or products, the higher — that method, you’re solely producing high-quality leads.
To get began, simply create a touchdown web page utilizing ClickFunnels after which promote your contest or giveaway on social media, e mail, or wherever else you’ll be able to consider.
When finished appropriately, contests and giveaways are one of many quickest methods to develop an e mail record — which is able to finally result in extra visitors (and gross sales) for your corporation.
I do know of a number of entrepreneurs who’ve generated 20,000+ high-quality subscribers with only a single giveaway or contest.
With these sorts of outcomes…
It’s no less than value a shot!
11. Begin a YouTube Channel
2 billion individuals use YouTube each single month.
That’s a number of potential visitors!
And whereas it’d look like beginning a YouTube channel is a number of work, it’s really not that troublesome… particularly if you have already got an internet site or weblog up and operating.
The hot button is to create movies which might be intently associated to the content material that you simply’re already creating.
For instance, you probably have a weblog about health, you can begin creating movies about totally different workouts or wholesome recipes.
If you happen to promote bodily merchandise, you can create “unboxing” movies or demonstration movies.
The chances are limitless!
And the most effective half is that YouTube is a superb platform for constructing an viewers and producing leads (which you’ll be able to then funnel to your web site).
To get began, simply create a YouTube channel and begin creating movies about subjects which might be intently associated to your corporation.
After getting a couple of movies up, begin selling them on social media, e mail, and anyplace else you’ll be able to consider.
You’ll be stunned how rapidly your channel can develop… and the way a lot visitors it could generate on your web site.
12. Hyperlink Your E mail Signature
You’re not going to drive a ton of visitors with this technique — however each little bit counts, proper?
A little bit of low-hanging fruit is together with a hyperlink to your lead magnet in your e mail signature so that each time you ship an e mail… there’s a chance for somebody to change into a lead.
And for those who’re like me, you ship fairly a couple of emails.
It’s not enormous.
But it surely provides up.
And it’s really easy to do this it’s foolish to not attempt.
13. Visitor Running a blog
Visitor running a blog is if you write an article for another person’s web site or weblog.
Why would you try this?
It’s an effective way to generate visitors since you’re tapping into their current viewers.
And for those who do it proper, it’s also possible to construct relationships with different bloggers in your business — which may result in extra alternatives down the highway.
To get began with visitor running a blog, simply attain out to different bloggers in your business and see in the event that they’re open to publishing visitor articles.
In that case, then pitch them a couple of concepts for articles that you simply suppose their viewers would take pleasure in.
And for those who need assistance developing with concepts, have a look at the articles which might be at present getting a number of consideration in your area of interest.
Likelihood is, you’ll be able to create one thing related and get it revealed.
14. Get on Podcasts
Podcasts have gotten increasingly fashionable — which implies they’re an effective way to succeed in a brand new viewers.
And whereas it might sound formidable to be a visitor on another person’s podcast, it’s really not that troublesome… particularly for those who’re ready.
Do your analysis forward of time and provide you with a couple of speaking factors that you simply suppose can be fascinating for his or her viewers.
After which present up and have a dialog!
It’s actually that easy.
To get began, simply compile an inventory of podcasts that you simply suppose can be match for your corporation.
Then attain out to the hosts and see in the event that they’re open to having you on as a visitor.
In that case, then ebook a time and present up ready to talk.
Right here’s an e mail pitching template you should use…
- Hi there!
- My title is [name] I’m [build rapport].
- And I might LOVE to be a visitor in your podcast (for those who’ll have me).
- For subject concepts, I used to be considering one of many following would possibly actually resonate along with your viewers.
- Thought #1: …
- Thought #2: …
- Thought #3: …
- Let me know if this is able to be of curiosity to you or you probably have any questions for me. I’d like to inform you extra about myself, however don’t wish to overload this e mail earlier than I hear again. 🙂
- Greatest!
- [sign-off]
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15. Cross-Promote With Different Companies
Cross-promotion is when two companies promote one another’s services or products to their respective audiences.
It’s an effective way to succeed in a brand new viewers with out spending any cash since you’re successfully tapping into another person’s advertising and marketing efforts.
And it’s a win-win for each companies.
It may be finished in a variety of methods.
For instance, you can do a joint webinar with one other enterprise in your business.
Or you can write a weblog submit that includes one other enterprise’s services or products.
You can even workforce as much as supply a reduction to prospects of each companies.
There are limitless prospects in relation to cross-promotion — so get artistic and see what you’ll be able to provide you with.
To get began, simply attain out to some companies in your business that you simply suppose can be match and see in the event that they’re open to the thought.
In that case, then put collectively a proposal for a way you can work collectively to advertise one another’s companies.
16. Communicate at Occasions
If you wish to attain a brand new viewers, then talking at occasions is an effective way to do it.
Whenever you converse at an occasion, you’re basically getting in entrance of a bunch of people who find themselves thinking about what it’s important to say.
And for those who do job, then you definately’ll not solely win over the viewers — however you’ll additionally get their consideration and curiosity in your corporation.
How do you get began?
It’s really not that troublesome… particularly for those who begin small.
There are at all times occasions and meetups occurring in each metropolis — so begin by reaching out to the organizers of small- to medium-sized occasions and seeing in the event that they’re open to having you converse.
In that case, then put collectively a chat that you simply suppose can be fascinating and useful for his or her viewers.
After which present up and ship an superior presentation.
17. Sponsor an Occasion
Don’t wish to converse at an occasion however nonetheless wish to generate visitors and word-of-mouth?
Sponsoring an occasion is one other nice method to attain a brand new viewers.
Whenever you sponsor an occasion, your corporation’s title and branding can be featured prominently — which implies individuals will change into extra acquainted with your corporation simply by attending the occasion.
What’s extra, sponsoring an occasion additionally provides you the chance to satisfy and join with potential prospects in individual.
Simply attain out to the organizers of native occasions and see in the event that they’re on the lookout for sponsors.
In that case, then put collectively a sponsorship proposal outlining what you’ll be able to supply and the way it could profit the occasion.
18. Promote on LinkedIn
Earlier we talked about promoting on platforms like Fb and Google.
However we didn’t discuss LinkedIn.
LinkedIn is a robust platform for B2B companies — and that’s as a result of it has such a excessive focus of enterprise professionals.
In line with HubSpot, LinkedIn has practically 600 million members… together with over 106 million senior-level influencers and 63 million decision-makers.
So for those who’re seeking to attain a enterprise viewers, then LinkedIn ought to positively be in your radar.
To get began with LinkedIn promoting, merely create an account after which arrange your first marketing campaign.
You’ll be able to select to focus on your viewers in a variety of methods… together with by location, job title, or firm dimension.
Then set your finances and begin bidding on advert placements.
19. Enable Folks to Visitor Publish on Your Web site
Need to reap the advantages of an energetic weblog however don’t wish to write tons of your personal content material?
Properly, it seems that there’s an enormous viewers of people that can be joyful to write down content material on your website… free of charge.
All they need in return, sometimes, is a backlink to their website.
Visitor posting is an effective way to get high-quality content material on your website with out having to do all of the work your self.
It’s additionally an effective way to construct relationships with different bloggers and thought leaders in your business.
To get began, simply attain out to some individuals whose work you admire and see in the event that they’d be thinking about writing a visitor submit on your website.
If they’re, then give them some pointers on what you’re on the lookout for and allow them to go to city.
20. Repurpose Your Content material
If you happen to’re struggling to provide you with new concepts for weblog posts or different forms of content material, then repurposing your current content material is a superb resolution.
With repurposing, you’re taking an current piece of content material — like a weblog submit — and switch it into one thing else.
For instance, you can take a weblog submit and switch it into:
- An infographic
- A podcast episode
- A video
- A SlideShare presentation
- An eBook
The chances are limitless.
And the most effective half is that you simply don’t have to begin from scratch.
You’ll be able to merely take what you’ve already created and repurpose it into one thing new.
21. Use Social Share Buttons
Social media is a robust visitors driver — however provided that you’re actively encouraging individuals to share your content material.
The excellent news is that that is straightforward to do with social share buttons.
Social share buttons are clickable icons that make it straightforward for individuals to share your content material on their favourite social media platforms.
And they are often added to just about any sort of content material, together with weblog posts, infographics, and even movies.
If you happen to’re not already utilizing social share buttons, then now could be the time to begin.
Simply select a couple of of the most well-liked social media platforms and add social share buttons for these platforms to your website.
Remaining Ideas
And there you’ve got it — 21 superior methods to drive extra visitors to your web site.
Bear in mind, the hot button is to deal with high quality over amount.
It’s higher to leverage a small variety of high-quality visitors driving methods than it’s to make use of a lot of low-quality methods.
You’re effectively in your method to driving all of the visitors you have to your web site.
Click on under to get Russell’s traffic-driving secrets and techniques free of charge!
