Shopping for garments from charity retailers has develop into a trend assertion in itself, and with rising concern about the price of residing and the planet, locations like Oxfam have develop into very talked-about.
Dentsu’s advert celebrates Oxfam’s 75 years of second hand type, extra typically termed “classic” by the Instagram era and all these youthful customers who’ve the time to rummage by means of the racks.
Rachael Huttly, Oxfam head of retail advertising and marketing, mentioned: “Oxfam has been providing generations of UK shoppers a strategy to store sustainably for seven many years. Future-focussed customers are trying to find fashionable, reasonably priced garments which are doubly feelgood as they assist to guard the planet whereas elevating cash for a greater and extra equal world with out poverty.”
Will Wright & James Morgan, senior creatives at Dentsu Artistic, mentioned: “It’s not typically you get to convey the worlds of trend and environmentalism collectively, so naturally we jumped on the likelihood to work with Oxfam. It’s been a collaborative effort from the very starting and the skills of so many have made one thing that appeared unattainable occur. We couldn’t be happier with the end result.”
MAA artistic scale: 7
