Black Friday is when the vacation madness actually begins. However with that procuring frenzy comes an unimaginable alternative on your small enterprise to drum up quite a lot of vacation gross sales. In reality, in 2021, folks spent a report $886.7 billion on Black Friday, up over 14 p.c in comparison with 2020!
To make the most of one of many largest procuring holidays of the yr, you wish to plan your Black Friday e mail marketing campaign forward of time, and moderately than watch for the day to reach, it is best to begin sending emails early.
As soon as your prospects know to anticipate your e mail on Black Friday, you should use your subsequent e mail to current a novel supply, after which make certain the perfect offers go to your greatest prospects. We’ll present you ways.
Learn on for our tricks to make this your most profitable Black Friday e mail marketing campaign but, together with templates and real-life examples that can encourage you to promote extra this vacation season.
When to begin your Black Friday e mail advertising and marketing
As customers descend on shops (on-line and in-person) across the nation on the daybreak on November twenty fifth, you don’t wish to be up on the similar time creating emails. As an alternative, schedule your Black Friday marketing campaign to begin a minimum of every week early.
Your e mail collection ought to have three emails:
- One which teases your offers
- One other that presents the supply
- A 3rd that closes with a last-chance reminder.
An e mail collection like that is more practical than a single message and can enable you keep high of thoughts together with your prospects, at the same time as they obtain a slew of different Black Friday emails.
When is Black Friday 2022?
Black Friday falls on the primary Friday after Thanksgiving. This yr, it’s on November 25, 2022.
One of the best day to ship a Black Friday e mail marketing campaign
It is best to begin your Black Friday e mail marketing campaign on Friday, November 18th, one week earlier than Black Friday, with a teaser e mail.
The teaser e mail that holds again the total shock provides prospects a style of what to anticipate whereas constructing pleasure. It additionally helps your second e mail stand out in a crowded inbox as a result of prospects predict an e mail from what you are promoting.
One of the best time to ship a Black Friday e mail supply
One of the best time to ship your Black Friday supply is early on the morning of Black Friday (Nov. twenty fifth). This second e mail of your Black Friday marketing campaign presents the precise supply and gives a timeline for the way lengthy the supply is legitimate.
Then, ship out a last-chance reminder together with your Black Friday supply within the afternoon, when procuring begins to decelerate, to offer a delicate reminder, create some FOMO (worry of lacking out), and provides your prospects a number of hours to take benefit earlier than the supply ends.
3 ideas for a profitable Black Friday e mail marketing campaign
Now that you recognize why and when to ship out a Black Friday supply to your e mail checklist, let’s have a look at ideas to verify your e mail campaigns are profitable and truly drive gross sales for what you are promoting.
1. Ensure that to ship pre Black Friday emails
I do know it is perhaps tempting to forgo the pre Black Friday e mail and the follow-up supply on the afternoon of the vacation, nevertheless it’s actually price it to ship an e mail collection as an alternative of only a single e mail.
By sending a pre Black Friday e mail with a teaser of your supply, you’re constructing pleasure together with your e mail subscribers. You’re additionally setting them as much as anticipate your e mail, which is essential as a result of in any other case you possibly can simply get misplaced within the inbox when each firm sends their Black Friday e mail on the morning of November twenty fifth. Giving your prospects a heads-up about your supply will allow them to know to search for your e mail on the vacation, in order that they don’t miss out in your particular supply.
2. Provide your prospects one thing sudden
The usual low cost supply will be efficient, however when each different firm is utilizing the identical tactic, it may be laborious to face out. As an alternative of discounting your merchandise, contemplate providing a special type of worth they don’t anticipate, like exclusivity. Everybody likes to really feel like a VIP, so create a particular assortment of merchandise reserved for the shoppers that repeatedly help what you are promoting.
In case you run a model constructed on a subscription mannequin, the VIP assortment might be reserved for subscribers. Together with a teaser concerning the VIP product line within the first e mail of the collection might present a lift in subscriptions earlier than Black Friday even arrives. If what you are promoting makes use of a special mannequin, you possibly can maintain the merchandise and provides a secret, however let prospects refer a pal to broaden your viewers on the similar time.
3. Get the correct offers to the correct folks
In case you do supply a reduction to prospects, make certain they obtain it. Section your e mail checklist into totally different teams of consumers. Then you possibly can ship every phase a special vacation supply, such because the VIP product assortment to your most dear prospects, and a easy 10% low cost to newer prospects.
Segmentation additionally retains you from sending too many emails, or the incorrect one. If the e-mail despatched on the morning of Black Friday convinces a buyer to purchase a product, you don’t wish to ship them one other gross sales reminder e mail on the finish of the day. As an alternative, ship a thanks e mail, an incentive to refer a pal, or a particular piece of vacation content material.
Black Friday e mail templates
The best option to make your Black Friday e mail look skilled and fascinating is to begin with certainly one of our Black Friday e mail templates! Try just some of them beneath, accessible to make use of in Fixed Contact.
Black Friday tag sale template
Animated Black Friday template
Offers template
Restricted-time ecommerce template
Black Friday e mail advertising and marketing examples
Now let’s check out a few of our favourite real-world examples of Black Friday emails!
Plaid Friday
This e mail from La Provence highlighted an area different to Black Friday referred to as “Plaid Friday”, encouraging folks to buy at their retailer or at different small companies within the city of Rockport. We love the shoutout to small companies and that they included a point out of Small Enterprise Saturday as properly!
Scratch-off
We love this interactive e mail from BOSE, which inspires readers to “scratch off” to unveil a novel financial savings code. When customers click on the scratch-off picture, they’re taken to a touchdown web page that particulars the financial savings accessible to them. It is a nice option to flip Black Friday right into a recreation and inspire readers to click on via to your web site.
Animated product function
Isn’t this e mail from Article placing? We love this use of an embedded e mail GIF to showcase their product, with overlaid textual content highlighting their supply.
There’s nonetheless time to make an impression
Fortunately, you don’t have to reinvent the wheel to get your vacation advertising and marketing off the bottom, even should you haven’t deliberate a factor simply but. Look again at your e mail advertising and marketing metrics. Main tendencies, just like the time of day with essentially the most opens, or the preferred topic traces, will help you form future campaigns. Consider how you possibly can enhance in your previous success, and keep away from the ways that didn’t work.
After getting a recreation plan, write a topic line that will get prospects to open your e mail, embody an eye catching headline, add the correct picture, and current a transparent name to motion. Double-check that the decision to motion button on the backside of the e-mail correctly hyperlinks to the correct web page of your web site. After studying your e mail, prospects ought to know precisely what to do subsequent.
Use Black Friday to energy your vacation advertising and marketing
I haven’t began my vacation procuring, and I nonetheless don’t know the best way to wrap a gift with solely three items of tape (Lies!), however I’m scheduling my Black Friday e mail collection every week early.
Begin this yr’s advertising and marketing off proper by making a listing of vacation marketing campaign concepts on your viewers, verify it twice, after which begin scheduling. Higher but, implement e mail automation, and when the tryptophan begins to lull you to sleep on Thanksgiving day, you’ll be capable to relaxation straightforward, understanding your vacation advertising and marketing has already began.
