As soon as upon a time, gross sales groups walked into workplace buildings with bodily paperwork to conduct offers. Now, an abundance of knowledge is on the market on-line, however regardless of the numerous digital transformation, knowledge isn’t introduced in a means that may be readily leveraged. Gross sales professionals are in want of a companion, a dependable and correct software that may set groups up for fulfillment irrespective of the challenges which will current themselves.
53% of surveyed organizations attribute poor knowledge high quality to inaccurate and incomplete datasets.
Sturdy, correct knowledge is important for gross sales professionals to personalize their outreach to focus on accounts and construct stronger buyer relationships. However, this knowledge is tough to come back by. Owler, a enterprise knowledge and insights supplier, is on a mission to be the gross sales companion software for groups to supply correct and high quality knowledge to spice up leads and firm income.
Why Owler?
Driving leads turns into difficult for gross sales groups once they’re not armed with the instruments wanted to succeed. Groups are already swamped discovering and following prospects; how can they be anticipated to remain up-to-date on well timed firm information: acquisitions, product launches, funding rounds, management modifications – all info that modifications by the minute? With out the instruments that assure personalization, it’s simple to neglect that prospects are people. This will diminish any likelihood of repeat engagement and buyer loyalty over time.
Owler sought to take a unique method using knowledge to make strategic and sensible enterprise choices: crowdsourcing. With a group of over 5 million enterprise professionals, Owler supplies on the spot entry to correct info on over 15 million world firms of all sizes. Groups by no means miss an essential announcement that may launch a prospecting journey, bulletins that spark significant conversations that may increase development and higher serve clients – resulting in longer buyer lifetime worth. The information is curated from 10 million verified world information sources, blogs, and firm web sites, guaranteeing no stone is left unturned.
Owler Max Platform Overview
A confirmed a part of profitable promoting is the power to personalize prospecting, which helps construct an genuine trust-based relationship with clients and shoppers. With Owler Max, all capabilities can be found in current workflows, so staff efforts are higher targeted on prospects. Customers can proceed to work as regular; nonetheless, the platform provides groups with the suitable knowledge on the proper time for extra actionable and fascinating discussions with prospects.
By arming gross sales groups with on the spot insights on the right track accounts, groups by no means miss a cause to attach. With integrations to Hubspot, Salesforce, MS Groups, and Slack, real-time knowledge on the businesses they’re already managing of their buyer relationship administration (CRM) is introduced in a means that’s simple to know and act on. By aggregating the entire knowledge into one platform, groups don’t want to fret about researching from numerous sources. This skill to chop down on time spent researching new prospects offers priceless time again to gross sales groups and enhances collaboration.
Gross sales intelligence is the important thing to unlocking true gross sales potential. Poor high quality knowledge will have an effect on your staff’s possibilities of success. Owler Max permits your groups to concentrate on promoting extra, promoting higher, and promoting sooner.
Tim Harsch, CEO of Owler
Construct Sturdy Distant Groups and Keep away from Burnout
Each group wants each a gross sales and advertising and marketing staff to develop and nurture leads, whether or not small or giant. As we method 2023, distant and hybrid work is on the rise, presenting each challenges and alternatives for companies. Whereas employers need to supply office flexibility to their workers, gross sales groups don’t profit from the in-person collaboration they as soon as had, presenting potential dangers in communication and teamwork.
Owler Max’s capabilities concentrate on supporting staff workflows, so irrespective of the place gross sales professionals are working, groups can keep linked and talk with each other over information that’s occurring in real-time.
Derrick Jenkins, Head of Advertising for Owler
As workers by the enterprise expertise elevated burnout and a surge in ‘quiet quitting’, staff are missing a way of route. To be arrange for fulfillment, there must be instruments and assets for workers to show to when the traces of their obligations change into blurred, together with worker collaboration to foster motivation. With Salesforce and different CRMs absolutely built-in into an current workflow, gross sales groups know precisely what duties have to be accomplished to take motion the second they go surfing within the morning – with none ambiguity.
The gross sales division’s final purpose is to make use of analysis knowledge to generate new leads and switch them into consumers. To encourage this, the administration dashboard in Owler Max allows a chosen chief to assign and hold monitor of collaborative duties. The Slack integration makes it seamless for groups to speak and set up brainstorming periods about updates on new leads, no matter location. These measures encourage groups to see themselves as a unit, motivating them to collaborate extra and reduce down redundancies, irrespective of the situation.
Save Your Workforce Time and Construct Your Pipeline
Your staff will likely be as efficient and environment friendly because the instruments they use. By arming your groups with the suitable assets, they’ll acquire insightful enterprise intelligence, construct significant connections with prospects, and form how they work together along with your group.
