Bombay Sapphire’s new international marketing campaign was two years within the making. Australian movie director Baz Luhrmann is artistic director and Juan Cabral, of Cadbury “Gorilla” and Sony “Balls” fame, made the centrepiece advert.
With a lot expertise within the combine, expectations are excessive, however the finish result’s a letdown. It’s an advert for a social media competitors slightly than for the drink itself: like most spirits, Bombay Sapphire is caught for a model concept that can cross the rules and enchantment to audiences.
So as an alternative, everybody’s invited to “reframe the world round them” similar to Baz and Juan, and to share their very own pictures on social media with the hashtag #SawThisMadeThis.
If it’s adequate, Baz will share it on social. And subsequent April there shall be a showcase to have fun World Creativity Day.
The movie is a sequence of pictures shot by Cabral in Buenos Aires, all set to a soundtrack of a Jorge Luis Borges poem extract and Debussy’s “Arabesque”. It runs within the US, UK, Spain, Italy, Germany, Australia, New Zealand, Brazil, Greece and the Netherlands, and was developed in partnership with AMV BBDO, Ogilvy PR and OMD.
MAA artistic scale: 5 (Inventive ego scale is rather a lot greater)
