Thursday, October 13, 2022
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Publicis Luxe and St Luke’s attempt to re-energise style for Lancôme and River Island


Are style adverts bettering? They’ve taken their time after all however lately businesses – once they’re concerned, which they aren’t all the time – need to work a bit more durable to fend off the blandishments of different communications, mainly the dreaded influencers.

Publicis Luxe specialises in such issues and it’s newest for Lancôme Worldwide options Emily in Paris’ Lily Collins, a brand new graffiti-influenced emblem, and a Bearbrick collectable Japanese toy (no, me neither.) Plus plenty of lipsticky purple.

Again on the Excessive Road – what’s left of it – London’s St Luke’s is making its debut for River Island with ‘Don’t let the second go,’ floating the concept that you would be able to have a celebration carrying River Island, wherever you’re and even in case you’ve missed your prepare.

This can be a considerably tenuous idea however St Luke’s, as ever, makes one thing of it.

MAA inventive scale: (each) 7. Vogue must be enjoyable and never overstay its welcome.

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