All of us know that chic feeling when all of your laborious work meets outcomes, proper? Effectively, that’s exactly how our groups at MoEngage have been feeling for the previous few weeks!
After weeks of brainstorming, studying, unlearning, relearning, and the whole lot in between, we launched a model new web site expertise for you final week. In case you didn’t discover it already, test it out right here: Introducing an all-new, bolder, extra interactive and fascinating expertise! 🤩
Moreover, after all, we labored on nifty new options that can assist you take your buyer engagement efforts a notch greater. Right here’s the whole lot new:
- Actionable Analytics on Behaviour
- International Filters on Customized Dashboards
- New management sort ‘Wait’ in Flows
- Observe clicks on WhatsApp Campaigns
- Extra methods to schedule Periodic Campaigns
- Content material APIs for Push and SMS
Introducing Actionable Analytics on Behaviour
Understanding your buyer’s conduct deeply and preserving monitor of the brand new tendencies is paramount to delivering a pleasant engagement expertise. However gathering insights alone isn’t adequate; taking motion on these insights immediately is equally vital.
That’s why we’ve launched Actionable Analytics on Habits to allow you to rapidly act on essential insights on the Habits web page. This allows you to take motion on insights with only a click on, whether or not to arrange a marketing campaign or reserve it as a phase.
International Filters on Customized Dashboards are Right here
Dashboards are an efficient instrument to gauge the efficiency of your engagement efforts. That’s the place our Customized Dashboards turn out to be useful, and you’ve got been utilizing all of them alongside. What if we informed you that it’s now even simpler to configure dashboards to trace the related metrics?
We’re excited to introduce International Filters on Customized Dashboards! This new characteristic allows you to configure and apply related filters on a whole customized dashboard with only a click on. Thus, you’ll be able to implement the “date vary” and “audience” filters on all charts on the dashboard without delay.
Study extra about it right here.
New Management Sort ‘Wait’ Added in Flows
We’ve added one other management sort in Flows: ‘Wait’ until/for. This can will let you configure the period for which the consumer will wait at a particular stage within the circulation earlier than taking the following motion.
For instance, to keep away from sending notifications at odd hours of the day, ensure the motion campaigns in flows are despatched in the course of the engagement hours, like 9 AM to five PM on weekdays solely.
Examine this replace right here.
Observe Clicks on WhatsApp Campaigns
Now you’ll be able to monitor and measure the efficiency of all of the clicks in your WhatsApp campaigns, comparable to:
- Clicks on every hyperlink inside WhatsApp messages
- Efficiency of Fast Replies which have been included as a part of your campaigns
- Clicks on the CTAs that navigate your prospects to your web site/app to do the specified motion
You’ll be able to leverage these stats to enhance your conversions additional on WhatsApp. Discover this characteristic right here.
Extra Methods to Schedule Periodic Campaigns
We’ve now added extra flexibility to periodic campaigns! With the improved periodic marketing campaign scheduler, you’ll be able to periodically run campaigns on any day and repeat them on a day, week, or month of your alternative.
Not simply that, you may as well edit your campaigns’ ship time based mostly on their efficiency. For instance, you’ve gotten a marketing campaign with a proposal operating each seven days, however you’ve seen that this might have extra influence if despatched on Fridays. Now you can edit the marketing campaign to exit each Friday.
Content material APIs are Now Obtainable for Push and SMS
We’ve got enabled Dynamic Content material APIs for you within the Push and SMS channels as properly. These APIs will let you create customized campaigns by fetching the personalization information on the ship time. Be it product suggestions, customized presents, or extra.
So begin sending customized, related, and well timed Push Notifications or SMSes confirmed to have significantly better engagement and conversion charges as in opposition to any generic campaigns. Study extra right here.
When you’d wish to know extra about these options or need to get began utilizing them, drop us a notice at [email protected] And if you happen to’re new to MoEngage, schedule a customized walkthrough of our platform.
