Karyna Mykytiuk, Artistic Advertising and marketing Producer for Colossi Video games teaches us how she works and what are her secrets and techniques for advertising the sport Gladiators: Survival in Rome.
Beneath is a written model of the interview.
My title is Karyna Mykytiuk, I’m the Artistic Advertising and marketing Producer for Colossi Video games. I create all advertising visuals for the sport referred to as Gladiators: Survival in Rome.
What makes Artistic Advertising and marketing Producer?
Multitasking could be very crucial as a result of being a advertising producer is just not solely to seek for concepts and analyzing the outcomes of campaigns. Typically you’re a videographer, the following day an editor, a graphic designer, social media supervisor multi function. And dealing for cell advertising, it’s not simply making one thing stunning, it’s creating one thing that really makes folks obtain and play.
What’s your course of like?
Often we begin by analyzing outcomes for the final marketing campaign with the group so with our Advertising and marketing Designer and our man doing UA, and in addition our CEO who participates in advertising and the inventive course of every so often. After which I dive into the creation course of with our Advertising and marketing Designer, or we create duties for the company. A lot of the content material we create contained in the group and never solely draw or make banners, however we create movies as properly. We use the Unity Cinemachine engine.
The place do you get your inspiration?
I keep impressed very simply as a result of I’ve a really big ardour in what I’m doing. Not like engaged on the product immediately – in advertising you see the standard of your work virtually instantly – good or not, good outcomes impressed me very a lot to create one thing higher. I’m designer, however not an artist, so I don’t want further inspiration to have the power to work. My outcomes are my inspiration.
A Advertising and marketing Producer must be very very inquisitive about all the pieces so it’s crucial to transcend video games. Go to museums to seek out one thing regarding your theme or thought. Or typically you simply want time to do nothing, you then simply loosen up, you get bored and a few concepts begin to…
What are the best forms of advertising content material for cell video games?
Not like engaged on the product immediately, in advertising you see the product of your work virtually instantly. I might say that it’s a mixture of static video and, if it’s attainable, playable adverts. All visible advertising works solely together. For Google Adverts we use plenty of static pictures, for TikTok we’re making UGC content material, for Fb we’re doing gameplay movies as a result of it really works higher.
ASO or UA?
ASO and UA work solely together. So the necessities for 2 fields are totally different, however you all the time keep in mind that paid creatives will work a lot worse with out well-made retailer visuals.
What are your favourite tricks to make one of the best advertising visuals for cell video games?
Keep in mind that totally different folks play for various causes. And attempt to discover the participant’s motivation that works. After discovering not less than one profitable motivation, you’ll efficiently promote a full pack of creatives. Use ok guidelines till you recognize for certain that this concept is performing. Stunning doesn’t imply profitable.
What’s a mistake you see lots of people make?
Lots of people attempt to totally copy their opponents as a result of they see their retailer and suppose “this sport could be very profitable so it should work” You by no means know why the sport makes use of this or that asset and the way it performs and if their success is due to good retailer visuals or due to the massive sum of money that they paid for that.
What was your greatest achievement?
My greatest achievement is constructing the visuals throughout half a 12 months that gave us 2 hundreds of thousands downloads organically. Now I’m difficult myself to enhance our retailer web page much more as a result of we need to make the shop rank of our web page larger within the survival theme.
What do you suppose would be the way forward for cell sport advertising?
In simply at some point, the common cell person is uncovered to dozens and even lots of of adverts. One thing that will catch their consideration is adverts that basically converse to them so I believe it’s user-centric sort of promoting. Personalization might be extra vital than ever.
Yow will discover Gladiators: Survival in Rome, the sport Karyna works on, on the Play Retailer and the App Retailer.
Marine Nozerand
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a inventive company specialised in app movies (video adverts, app retailer movies, and so forth.).
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