Google Advertisements introduced three new reporting columns together with outcomes, outcomes worth and conversion objectives columns. Google mentioned these columns can be found on the Campaigns web page for tables and charts, in addition to in customized reporting pages just like the Report Editor or Customized dashboards and on the supervisor account stage.
(1) Outcomes column: The outcomes column reveals the variety of conversions you might have obtained throughout your main conversion actions for every of the usual objectives in your Google Advertisements account. It additionally reveals the affect this marketing campaign is driving in opposition to objectives it isn’t optimizing in the direction of.
Here’s a screenshot of this displaying a number of conversion actions:
(2) Outcomes worth column: The outcomes worth column reveals the calculated conversion values you might have obtained throughout your main conversion actions for every of the usual objectives in your Google Advertisements account.
Here’s a screenshot of this one:
(3) Conversion objectives column: The conversion objectives column will present the objectives listed in your Google Advertisements campaign-level settings that drive efficiency.
Here’s a screenshot displaying the conversions objectives by marketing campaign:
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