6 TikTok Myths, Debunked in 2022

Many entrepreneurs have flirted with the concept of attempting TikTok, however sure misconceptions have stood in the best way.

As an example, is not it only a platform for teenagers? Particularly, teenagers who lip-sync?

To assist curb the confusion, we have rounded up an inventory of widespread TikTok myths that can assist you resolve whether or not it deserves a spot in your marking roster. Let’s dive in.

Delusion 1: TikTok’s viewers is simply too younger.

Manufacturers mistakenly assume that TikTok is only for teenagers and younger adults. Though it initially exploded in reputation with the Gen Z crowd, TikTok is rapidly “rising up.” In reality, 36% of TikTok customers in 2021 had been between 35 and 54 years outdated, a ten% enhance from the 12 months earlier than.

On high of that, 50% of Millennials report visiting TikTok within the final three months, together with 38% of Gen X-ers, in accordance with HubSpot’s 2022 Customers Traits Report. We predict these numbers will proceed to rise as TikTok cements itself as a mainstream social platform.

Delusion 2: TikTok is only for lip-synching and dancing.

Whereas a lot of these movies definitely exist on TikTok, it is solely the tip of the iceberg. As its viewers has grown extra numerous, so too has its content material.

These days, you could find movies that hit nearly any area of interest. For instance, among the hottest TikTok classes embody cooking recipes, magnificence tutorials, health routines, life hacks, and even pet movies. This additionally means TikTok can work for a wide range of manufacturers throughout totally different industries.

For instance, Ryanair, a European airline, is a fan favourite on TikTok with nearly two million TikTok followers. DuoLingo, a language studying app, is one other favourite with over 4 million followers. Then there’s Purple Bull, a well-liked vitality drink, with nearly 7 million followers. These are wildly totally different manufacturers, from totally different industries, which have constructed a wholesome viewers on TikTok.

Curious which manufacturers are profitable on TikTok? Take a look at this useful information to get impressed.

Delusion 3: In case your model is “severe,” TikTok is not for you.

TikTok has a repute for being quirky — but when your model is on the intense facet, do not let this scare you away. As a substitute, attempt approaching your model from a distinct angle.

For instance, check out Planet Cash, an NPR-backed podcast that covers complicated matters in regards to the economic system. Not probably the most entertaining matter on the planet, proper? But, it is raked up nearly 750,000 followers.

From gentrification to mortgages, no matter is simply too severe for Planet Cash to sort out with a humorous spin. Want convincing? Check out the next video that asks, “Is free transport actually free?”

When you really feel your model is simply too “severe” for TikTok, take a be aware from Planet Cash and strategy your model — and the content material you create — from a distinct lens. On the finish of the day, it is about sharing worth and delivering it in an enticing method — and that is a purpose nearly any model can attain.

Delusion 4: You want numerous followers to go viral.

On TikTok, anybody can go viral. Even accounts with a handful of followers can spark thousands and thousands of views on an important video.

Its viral nature is a direct results of its algorithm. How does it work? The algorithm pinpoints customers which will get pleasure from your content material based mostly on their earlier watch historical past, hashtag searches, and present location. Then, it would push your video to their feed. If sufficient individuals interact with it, the algorithm will share it to much more individuals. Subsequent factor you understand, you’ve gotten a viral hit.

Here is an instance: suppose you put up a video of your self climbing a mountain. The algorithm reveals your video to customers who dwell close by, in addition to those that not too long ago looked for climbing trails on the platform. It notices lots of people “liking” and commenting on the video, so it shares it to extra customers.

Lengthy story brief, if you happen to’re nervous you will not get any traction on TikTok, it is useful to keep in mind that the algorithm is in your facet, enabling you to succeed in extra individuals outdoors of your instant followers.

Delusion 5: As a result of TikTok movies are shorter, customers are much less engaged.

TikTok is thought for its brief, bite-sized content material. Nonetheless, this creates an phantasm that customers do not spend a lot time on the platform.

Thankfully, this could not be farther from the reality. In reality, TikTok has an common person session of 10.85 minutes, far exceeding some other social media platform. On high of that, customers within the U.S. open the TikTok app 8 occasions a day on common.

Delusion 6: TikTok is a fad.

Will TikTok meet the identical destiny as Myspace and Tumblr? Whereas it is too early to name, I might argue that it would not actually matter.

For one, short-form video is dominating the social media panorama. If TikTok meets its demise, customers will nonetheless crave this content material. The viewers might leap to a brand new platform, or migrate to an current one. Both method, you continue to have to know methods to create partaking, snackable content material — and TikTok is the main platform to hone this ability.

Second, if you happen to construct your model accurately, no rise or fall of a single platform will topple it. When you construct a powerful group round your model, it would change into unshakeable. However as a way to do that, it’s essential go the place your viewers is — and, for proper now, that may be TikTok.

Again To You

Let’s finish with one remaining fable: it is too late to affix TikTok.

That is unfaithful, particularly in case your viewers is energetic there. Additional, its excessive engagement charges, stellar progress potential, and highly effective algorithm can take your digital advertising to the following degree. That mentioned, time is of the essence. Manufacturers that set up a presence on TikTok now can keep forward of the curve.