Rodan + Fields introduced the debut of its new haircare line, that includes proprietary expertise and a scalp-first method to its new merchandise.
Understanding that scalp is pores and skin, Rodan + Fields leveraged its 15 years of expertise within the skincare class to design a line that will get to the basis of hair well being: a nourished, energized and guarded scalp.
Included on this new line are:
- VOLUME+—A 3-step shampoo, conditioner and densifying therapy that strengthens the pores and skin’s pure moisture barrier for a extra resilient scalp, whereas enhancing flat hair with physique, shine and manageability
- DEFINE+ Curl Cream—Hair-defending polymers and hyaluronic acid forestall coloration fade and frizz to create outlined, bouncier curls
- REFRESH+ Dry Shampoo—Chamomile and rice starch soothe the scalp and take up oils to refresh hair between washes and lengthen styling
- SMOOTH+—Shampoo and conditioner work along with a Defrizz+ Oil Therapy to cleanse and help long-term wholesome hair that’s tender, easy and fewer liable to breakage
