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We’ve seen demand for influencer advertising and marketing improve tremendously during the last 12 months as companies want to interact in on-line conversations that affect them. On the company aspect, our companions have skilled the identical explosion of wants coming from their purchasers who’re searching for new methods to be related in a digital world.
Just lately, we began a partnership with LEWIS PR, the worldwide PR and digital communications company, to help and improve its data-driven influencer methods. By our partnership, LEWIS will be capable of establish, interact and nurture an important individuals for his or her work, turning insights into motion for his or her purchasers. I talked to Stephen Corsi, Senior Vice President at LEWIS PR about our partnership and he mentioned:
“During the last couple of years, now we have invested considerably in new digital options. By rolling out Traackr worldwide we can establish goal themes, focus in on key influencers after which proactively monitor in real-time. This settlement accelerates LEWIS’ objective in turning into one of the knowledge sensible communication companies on the planet.”
The important thing right here is that it’s important for communicators to know the individuals and content material that matter most to a dialog, which is why we’re very excited to help LEWIS’ revolutionary and strategic work in influencer relations.
We acquired to speaking with the crew at LEWIS about how at the moment’s model of influencer advertising and marketing remains to be a brand new idea that has only in the near past began to develop right into a extra subtle observe. That why we teamed up with LEWIS to create A Framework for Influencer Advertising and marketing. We collectively checked out profitable influencer advertising and marketing packages and broke them down into an at-a-glance 5-Step Motion Plan you may observe.
It all the time begins by defining your viewers and discovering the fitting influencers. In each profitable program, there is a listening element the place you extract insights that show you how to determine who to achieve out to and methods to get them concerned in your model tales. Lastly, the influencer work that outperforms the remaining all the time consists of measurement and refining based mostly on analytics.
Take a look at the framework and tell us what you assume!
