Google has supplied some new insights into evolving buying habits that will help you put together for the vacation push, partnering with Ipsos to conduct a survey of on-line shoppers to establish key developments.
As defined by Google:
“Shoppers navigate a widening number of digital content material – from textual content to picture to video – they usually select to spend their time within the experiences that really feel most pure and intuitive for them. Working with Ipsos, we have recognized 3 ways to maintain your viewers engaged throughout platforms all through the vacation season.”
Among the many key findings:
- Over half of cellular shoppers use Google and YouTube when researching merchandise or manufacturers
- 2 in 5 shoppers say that they get pleasure from exploring Google feeds for buying concepts as a result of they’re extra customized and aligned to their pursuits
- Practically half of shoppers say that they’re extra prone to buy a brand new product or model they see in a video advert
Google recommends that companies look to faucet into these developments with advert merchandise like product feeds for Discovery advertisements (at present in beta) for enhanced personalization, whereas manufacturers can even generate extra advert variations from their current inventive property with its Adverts Artistic Studio instrument.
Google’s additionally collected a few of the key notes from the Ipsos examine into the beneath graphic.
