in Advertisers, Companies, Inventive, Information
12 hours in the past
It is a cheat actually because it’s a mash-up of three shorter Christmas adverts for Sports activities Direct – created in-house it appears – however they’re humorous, completely different and, with a World Cup on the horizon, well timed. They’ve already garnered yards of mainstream protection.
Helped by the presence in two of them of the nice Eric Cantona, who’s practically pretty much as good at adverts as he was at soccer.
The footballers all do their stuff – a second profession as a presenter clearly beckons Mason Mount – however it’s Cantona, even declining to go the salt to Thierry Henry, who walks off with the ballon d’or.
Mike Ashley’s crew educating established advertisers the best way to do it – who’d’a thought it.
