If manufacturers need to promote in Telemundo’s U.S. Spanish-language broadcast of the 2022 FIFA World Cup, they’re just about out of time.
NBCUniversal and Telemundo have only a “handful of models” remaining with beneath two weeks to go till the soccer competitors kicks off Nov. 20 in Qatar, in keeping with Mark Marshall, president of promoting gross sales and consumer partnerships at NBCUniversal.
“We’ve not solely surpassed our document income, we’ve additionally exceeded all of our 2022 income targets,” Marshall informed reporters throughout a press convention Monday afternoon.
The corporate is pacing “properly forward” from the final World Cup in 2018 from each a nationwide and native advert gross sales perspective. Greater than 20 new advertisers have signed on for this yr’s World Cup on each Telemundo and Peacock.
In August, NBCUniversal and Telemundo had already bought roughly 90% of its promoting stock for the match.
Final November, a full yr earlier than kick-off, NBCUniversal and Telemundo bought out the competitors’s main sponsorship spots, which embody the presenting sponsorships for the pregame, halftime and postgame reveals.
The corporate bought its pregame sponsorship to Ford, the halftime to T-Cell and the postgame to Coca-Cola.
Three different main model companions have now signed on for Telemundo’s protection of the World Cup: Volkswagen, Samsung and Xfinity.
Volkswagen created customized content material spots with the inventive workforce at NBCUniversal, and people will air throughout Crew USA matches on Telemundo platforms. Samsung can have “excessive seen” placements round World Cup matches, in addition to customized industrial launch animations.
Xfinity, additionally owned by dad or mum firm Comcast, can have an unique branded digital studio that may current fan-centric segments twice a day that embody behind-the-scenes motion and watch events.
Marshall additionally mentioned that with gross sales this sturdy, the corporate is already in conversations for subsequent yr’s Girls’s World Cup in Australia and New Zealand.
NBCUniversal and Telemundo have the unique Spanish-language broadcast of the soccer competitors, kicking off on Nov. 20 in Qatar. English-language rights belong to Fox Sports activities.
A digital-first expertise
NBCUniversal and Peacock are set to air all 64 World Cup matches reside, with in-venue protection.
The primary 4 days of matches might be accessible unauthenticated on the Telemundo Deportes app. Starting on Thanksgiving Day, followers might want to enter their cable credentials.
NBCUniversal can have 4 video games of the World Cup on Thanksgiving Day, airing on linear and Peacock. These 4 video games will lead straight right into a Sunday Evening Soccer matchup between the Patriots and the Vikings.
“The final word in fútbol meets soccer,” Ray Warren, president of Telemundo Deportes mentioned. “We hope to deliver each of these audiences and each of these broadcasts collectively in a roundabout way in pre- and post-game tv.”
All video games on the World Cup will even be on Peacock (with many solely accessible on the streaming service’s premium tier). Peacock will even launch a free devoted 24/7 channel that may embody content material like commentary, debates, replays and additional protection.
