Amplify Conversions for In-app Notifications with Customized HTML

In-app notifications are brief and informative messages customers obtain once they open an app. They assist take consumer interplay a step additional, like progressing by way of the totally different phases of a funnel. From onboarding new customers to driving repeat purchases, these notifications enable you to do all of it!

With the opportunity of incorporating any content material or media, in-app notifications mean you can make customized, partaking messages and pair them with visually interesting parts. Nonetheless, should you’re searching for extra management over the appear and feel of an in-app message, utilizing customized HTML templates is the way in which to go.

What are Customized HTML templates?

In a sea of manufacturers combating for visibility and consumer engagement, Customized HTML templates enable you to stand out and convey your message in an out-of-the-box method. These templates unlock customized performance and branding to match your wants and can assist you wow your clients all through their app journey.

You’ll be able to personal up the content material space and run partaking campaigns per their use instances. To do that, merely import code to create a novel template, and edit it to make adjustments as per your necessities.

The best way to create Customized HTML templates with WebEngage?

1. In your dashboard, head over to Personalization> App Personalization> In-app Notifications and begin creating an In-app marketing campaign,
   
2. Within the message tab, choose the format as ‘Traditional Modal’ or ‘Full-screen Modal’,
3. Now, choose the template as ‘Customized HTML’ and add the content material physique in uncooked HTML format.
4. End creating the In-app marketing campaign and launch it.

If you wish to recreate future in-app campaigns in an analogous model, copy and paste the code, add the brand new content material, make the required changes, and voila!

Please notice: At the moment, this function is supported by the Traditional Modal and Full-Display Layouts. As that is an access-controlled function, kindly attain out to your Buyer Success Supervisor or product@webengage.com to get entry.

The best way to leverage Customized HTML for In-App Notification?

Customized HTML templates mean you can create a visually enhanced, compelling, and intentional expertise in your customers. With these templates, you possibly can ship distinctive, customized messages whereas saving on creation time. Let’s see how one can virtually leverage these templates for in-app notifications:

1. Add flexibility to your notification template: With customized HTML, you possibly can create a variety of templates to run particular use instances. You’ll be able to plug in your content material in whichever method you want and customise all parts, from the picture top to the variety of CTAs.

For instance: You need to use it to suggest merchandise primarily based on the final seen product by a consumer. With customized HTML you possibly can experiment with the format, add product suggestion aspect by aspect, and in addition add 2 CTAs aspect by aspect. For extra data on implementing suggestion in your campaigns, learn our weblog.

2. Align In-App Notification as per your branding and design: Customized HTML offers you the flexibleness to align colours, fonts, and extra to make sure that your in-app notifications are a seamless extension of your app design and branding.

For instance: You require a coloration palette and particular fonts to fulfil your design necessities. With customized HTML, you possibly can merely align these parts to make the template appear and feel like they have been made simply in your model.

3. Add partaking parts: You will be as artistic as attainable whereas choosing parts in your in-app campaigns to make them extra partaking. Parts similar to photographs, movies, and GIFs, CTAs could make your notifications extra interesting and set you aside out of your rivals.

For instance: To onboard new customers and educate them about your platform and options, you possibly can add enticing parts, like a video on the subject, to make the interplay extra partaking.

4. Incorporate dynamic parts: With Customized HTML templates, you possibly can deploy timers, countdowns, and time-bound gives to induce in-app purchases. This helps create a way of urgency and influences customers to make snap shopping for selections.

For instance: You’ll be able to deploy countdowns for particular occasions similar to each day offers, flash gross sales, black Friday gross sales and so on., and ship reminders to customers of the remaining time left to nudge them into making purchases whereas the campaigns are operating.

Wrapping Up

Customized HTML templates enable you to unleash your creativity and create distinctive in-app notifications rapidly and effectively. They’re newbie pleasant, whereas nonetheless offering the choice to implement advanced use instances. Moreover, you possibly can design notifications that seamlessly lengthen your branding, incorporate partaking and dynamic parts, and drive conversions. Thrilling, proper? So, what are you ready for?

We hope you check out this function and share your suggestions. Learn our data base for extra data. For those who want extra help, get in contact along with your Buyer Success Supervisor or attain out to product@webengage.com to get began.