Proximo, whose manufacturers embody Bushmills whiskey and Jose Cuervo tequila, has appointed Creature London to its Correct Quantity Twelve whiskey account after a 3 means pitch.
Creature, which offered to Dutch group Candid in Might, has been briefed to assist set up Correct No. Twelve because the “go-to spirit model of alternative for Gen Z and millennial shoppers.” The company is engaged on a brand new visible identification, with a worldwide model marketing campaign deliberate for early 2023.
Correct No. Twelve was launched in 2018 by Irish blended martial arts fighter Conor McGregor, who offered it to Proximo for $600 million final 12 months. It’s already the fourth largest Irish whiskey on this planet, and was the quickest rising whiskey globally between 2018-2021 (IWSR).
Dan Cullen-Shute, CEO of Creature, mentioned: “There’s numerous chat concerning the negatives of pitching, however if you happen to get it proper (tremendous good/delicate shoppers, nice work, nice companies, and a cracking evening out in Dublin beforehand), they are often bloody fantastic. That is going to be an outstanding marketing campaign that may take the Correct Twelve model to an entire new stage.”
