Behind each profitable model—and its CEO—stands the one who retains the group operating easily and effectively.
That’s why we dedicate our Adweek 50 award yearly to these working behind the scenes to drive development in large methods at their respective firms, bringing recognition to those that could also be neglected at this time however might be operating the present tomorrow.
This 12 months, we went past the CMOs, CEOs, chairmen and founders of the trade to showcase a bunch of C-suite and vp-level positions in artistic divisions similar to tradition and capabilities, information privateness, provide and demand, and the electrical car ecosystem. In one other 12 months of profound change throughout advertising and marketing, media and tech, entrepreneurs have turned their artistic instincts towards new roles, obligations and group buildings, with virtually no two honorees sharing a title—and in a significant shift from earlier lineups, no repeat winners from the prior 12 months.
Our sprawling checklist consists of Richard Sim, Roblox’s senior director of product and monetization, who has pushed new advert codecs and security measures on one of many largest platforms of the web’s subsequent frontier; Andy Pearson, vp of artistic at Liquid Demise, a model whose “inconceivable” and seemingly in a single day success comes from its slew of movie star partnerships and out-there artistic; Kai Deveraux Lawson, svp of range, fairness and inclusion at Dentsu Artistic, who’s making a tangible influence on illustration inside businesses and artistic content material, and has been described by firm management as somebody they’d belief with their lives; and Bharat Krish, president of digital and chief know-how officer at Time, whose startup mentality guided the practically 100-year-old writer’s strategy to a brand new digital infrastructure and NFT choices.
Try the total checklist for extra on what these unsung heroes have completed in 2022 and the way they obtained it completed. —Will Russo
Michael Aimette and Gabriel Schmitt
Co-chief artistic officers, FCB NY
Gazmend Alushi
President, measurement and analytics, Whalar
Gary Aurand
Director of brand name and artistic, Geico
Ashley Becker
Vp and head of ecommerce and Omni buyer development, Kraft Heinz
Scott Bell
Chief artistic officer, Droga5
Avi Ben-Zvi
Vp, paid social, Tinuiti
Prerna Bhushan
Svp, development advertising and marketing, Cart.com
A.P. Chaney
Director of artistic technique, The Coca-Cola Firm
Vivian Chang
Head of direct to client follow, Clorox
Kudzi Chikumbu
International head of creator advertising and marketing, TikTok
Katie Daire
Senior director, client advertising and marketing, DoorDash
Jed Dederick
Chief consumer officer, The Commerce Desk
Kodi Foster
Vp, business and head of Zeus Expertise, The Washington Submit
Rhonda George-Denniston
International chief studying and growth officer, TBWA
Kenny Gold
Managing director, head of social, content material and influencer, Deloitte Digital
Hoss Hassani
Vp, EV ecosystem, Common Motors
Jennifer ‘JJ’ Healan
Vp, U.S. advertising and marketing, model content material and engagement, McDonald’s
Tone Hoeft and Nikki Lewis
Director, world model advertising and marketing, analysis and growth; world head of promoting, motion class, Riot Video games
Jane Hwang
International portfolio vp M&Ms, Mars Wrigley
Hana Kajimura
Head of sustainability, Allbirds
Jonathan Knight
Head of video games, The New York Instances
Linda Knight
Chief artistic officer, Observatory
Bharat Krish
President, digital and chief know-how officer, Time
Dilip Kumar
Vp, AWS Functions, Amazon Internet Providers
Amy Lanzi
Chief working officer, Publicis Commerce
Kai Deveraux Lawson
Svp, range, fairness and inclusion, Dentsu Artistic
Lauryn Livengood
Senior director of brand name advertising and marketing, Pax
Patricia Marangé
Head of internet affiliate marketing and efficiency partnerships, GroupM and Mindshare
Neal Mohan
Chief product officer, YouTube, svp, Google
Hector Muelas
Svp, world advertising and marketing and artistic, Expedia Group
Francesca Orsi
Evp, HBO programming, head of HBO drama collection and movies, HBO
Megan Pagliuca
Chief activation officer, Omnicom Media Group North America
Michael Paull
Direct to client, Disney media and leisure distribution, The Walt Disney Firm
Andy Pearson
Vp, artistic, Liquid Demise
Cheryl Pegus
Evp, well being and wellness, Walmart
Timo Pelz
Vp, enterprise advertising and marketing, Reddit
Femaris Peña
Svp, director of range demand and provide, Mediahub
Taj Reid
International chief expertise officer, Edelman
Kathleen Reidenbach
Chief business officer, Kimpton Inns and Eating places
Fernando Ribeiro
International chief technique officer and associate, GUT
Angela Rodriguez
Svp, head of technique, Alma
Brian Rolapp
Chief media and enterprise officer, NFL
Claudia San Pedro
President, Sonic Drive-In
Donna Sharp
Managing director, MediaLink
Richard Sim
Senior director of product, monetization, Roblox
Shyra Sensible
Chief growth and technique officer, Vox Media
David Temkin
Senior director of product administration, advertisements privateness and belief, Google
Ryan Verschoor
International vp, advertising and marketing tradition and capabilities, Anheuser-Busch InBev
Kristina Willis
Chief of employees, We Are Rosie
Scott Zanghellini
Svp and co-head of income technique and growth, WWE
