American Categorical is marking its thirteenth annual Small Enterprise Saturday Nov. 26 by teaming up with TikTok on the #ShopSmall Accelerator.
The video toolkit gives small and midsized companies with finest practices and sources to succeed in Era Z and millennial customers by way of the video creation platform throughout the vacation purchasing season, in addition to to share their tales in an genuine method.
Eligible SMBs may earn a $100 TikTok advert credit score after spending $50 on their first advert marketing campaign on the platform.
As a part of #ShopSmall Accelerator, life-style creators Sofia Bella and Anna Sitar will group up with SMB proprietor Brandon Blackwood to show SMB house owners: use TikTok as a search engine; leverage communities, hashtags, sounds and tendencies; and drive engagement.
Musical artist Chlöe Bailey additionally teamed up with American Categorical on a “Store Small Soundtrack” for TikTok customers so as to add to their content material.
American Categorical shared some findings from its 2022 American Categorical Store Small Affect examine, which was launched Monday:
- 72% of SMB house owners are involved concerning the affect of inflation on their enterprise this yr.
- 61% stated the present economic system is making it even tougher for them to compete with huge retailers.
- 96% of SMB house owners on social platforms imagine these platforms have had a optimistic affect on income over the previous yr, and 45% stated their enterprise would wrestle to outlive with out it.
- 82% of SMB house owners on social platforms have elevated their presence on social channels over the previous yr.
- SMB house owners attribute 57% of their general gross sales to Gen-Z and millennials.
TikTok international head of enterprise advertising Sofia Hernandez stated in an announcement, “Increasingly more American small companies are turning to TikTok to take us inside their world in a enjoyable, genuine method and, in consequence, they’re reaching new prospects, hiring extra workers and rising their enterprise. The true-world affect is simple, with 44% of TikTok customers saying that they found one thing on the platform and instantly went out to purchase it, in accordance with our World Retail Path to Buy Examine. This vacation season, the TikTok group is able to #ShopSmall and help small companies.”
American Categorical vp, Small Enterprise Saturday and Store Small Marianne Rausch added, “The mission of Small Enterprise Saturday has by no means been extra important, as small enterprise house owners want our continued help this vacation season and past. This yr, we wish to assist small enterprise house owners attain a brand new technology of customers, which is why we’re excited to companion with TikTok on this accelerator, which gives companies with the instruments they should create content material that may assist increase their buyer base. In response to our Store Small Affect examine knowledge, almost nine-in-10 small enterprise house owners (88%) say social media has helped them to seek out new prospects this previous yr.”
