By Win Salyards, Senior Advertising and marketing Marketing consultant at Heinz Advertising and marketing
I’m not an online developer, e mail advertising specialist, or software program engineer. I’m a marketer with a tiny bit of data of HTML and CSS, Marketo, and design. This previous January, I used to be tasked with updating our e-newsletter template. Listed below are three issues I’ve discovered from that course of:
It’s really easy to enhance your HTML/CSS abilities
So many free assets can assist train you how one can code or offer you just a few traces to stick to repair a difficulty. There isn’t any excuse for you to not strive your hand at one thing like this. Increasing your abilities or gaining that little additional data that can assist you talk successfully with an engineering group has by no means been simpler.
Outlook sucks, and I additionally love Outlook
Revamping our e-newsletter template has made me conscious of how painfully irritating Outlook may be. It feels so clunky generally. By no means presenting an e mail appropriately due to compatibility issues (get with this system Microsoft) or making my banner photos bizarre (ugh!) However I nonetheless love Outlook, particularly since most of the points I had whereas creating our e-newsletter got here from newer accessibility options added to Outlook.
E-mail compatibility is a ache
Every e mail “shopper” has its quirk with the way it shows components of emails. Compatibility was by far what I spent probably the most time on, and it additionally taught me simply how important an excellent e mail testing instrument may very well be. There’s solely a lot you possibly can accomplish by sending your self Marketo or HubSpot assessments. In case you are sending common batch e mail campaigns and don’t at the moment have a testing instrument like E-mail on Acid, begin on the lookout for one right now. Your life can be a lot simpler.
E-mail has been round for a very long time, and entrepreneurs will all the time discover novel methods to overcomplicate issues. So, should you’re beginning to construct your e mail advertising abilities, take your time and don’t get too pissed off on the course of. Completely satisfied sending.
