Creators on subscription content material platform OnlyFans can promote personalised merchandise to their followers following an integration with the Spring platform from Amaze Software program.
OnlyFans creators with shops on Spring can join these shops on to their profiles on the platform and supply digital and bodily merchandise reminiscent of calendars, puzzles and T-shirts on to followers.
Naked Knuckle Preventing Championship fighter and mannequin Paige VanZant was one of many first OnlyFans creators on board, and customized merchandise together with attire, backpacks, notebooks and stickers is obtainable for direct sale to her followers through her OnlyFans profile.
OnlyFans CEO Ami Gan mentioned in a press release, “Our creator neighborhood was on the lookout for merchandise choices to have the ability to share one other aspect of their enterprise with followers. As a creator-first group, there are over 3 million creators on OnlyFans, which means over 3 million small companies now have entry to a brand new monetization software.”
Chief technique and operations officer Keily Blair added, “Integrating a alternative of ecommerce choices for OnlyFans creators displays the necessary position OnlyFans performs within the creator economic system. By selecting to give attention to integrations that assist our creators’ companies, we’re guaranteeing a creator-first strategy to strategic partnerships and platform development.”
And Amaze CEO Aaron Day mentioned, “Amaze cares about creator monetization and, by bringing new merchandise and performance, we put the facility within the arms of the creator. This integration with OnlyFans allows an entire set of motivated creators with a brand new income stream and alternative to attach with their followers in a brand new, revolutionary approach.”
