Google’s taking a brand new method to its newest Black-owned Friday promotion, with the search large teaming up with Ludacris to launch a brand new music, with a music video that featured a variety of shoppable merchandise, all sourced from Black-owned companies.
The video options greater than 100 merchandise, from over 60+ Black-owned companies, whereas it additionally highlights enterprise house owners, creators, athletes and extra.
There’s additionally an interactive model of the video clip, with viewers capable of information Ludacris on his journey by way of the assorted choices.
It’s basically influencer advertising and marketing on the grandest scale, with Ludacris serving to to lift the profile of the promotion, and shine a highlight on these associate manufacturers.
Which, actually, is what most platforms are actually making an attempt to facilitate. Not essentially with Grammy Award-winning artists, however by way of the supply of recent instruments and processes which allow manufacturers to showcase their merchandise throughout the video clips of well-liked creators, which might change into the subsequent huge pattern in digital commerce.
That’s a part of the live-stream commerce push, offering a method to facilitate reference to well-liked creators, whereas additionally merging that with direct shopping for choices, which has confirmed to be a successful components for driving gross sales in Asian markets.
It hasn’t caught on with western consumers in the identical method but, however when big-name stars discuss, many customers pay attention, and the capability to truly tune in, in real-time, could be a huge driver in prompting client motion.
Which can be what Google’s hoping to drive with this push. And it’ll definitely get consideration.
Now you simply have to faucet into your networks to hyperlink up with your individual celebrity-led marketing campaign alongside comparable traces.
