In late 2021, TikTok surpassed 1 billion month-to-month customers, making it one of many web’s favourite functions. Gen Z popularized TikTok, however the app has change into a multi-generational channel the place even senior influencers have entered the area.
And with client preferences leaning in direction of short-form video, the demand for companies who focus on TikTok advertising and marketing stays excessive. On this article, we’ll stroll by way of case research from high licensed TikTok advertising and marketing companies to point out how they use TikTok to develop their shoppers’ manufacturers, constructing a enterprise case for extra companies to develop their providers.
5 high TikTok advertising and marketing companies (with case research)
Earlier than we get began, here’s a tip: study from the companies who’ve already branched into TikTok by taking a look at TikTok’s official advertising and marketing companions listing. The listing encompasses a vary of selling companies and different firms that present a range providers, together with fashionable ones like inventive, commerce, sound and marketing campaign administration providers.
To slender down your analysis, we’ve created a listing of a few of the greatest TikTok advertising and marketing companies and share how they’ve approached constructing profitable campaigns with shoppers:
1. Byte/Dept
Who they’re: Byte/Dept is a advertising and marketing expertise company primarily based in London, New York and Berlin. Byte was acquired by Dept in February 2021.
They supply a wide range of providers for analytics, expertise, inventive and media providers. Some examples of Byte’s providers embody chatbot creation and augmented actuality. They’re an official Snapchat Lense Accomplice as effectively.
Case examine: ASO
Byte/Dept labored with ASOS to create the British on-line style retailer’s first TikTok marketing campaign. The branded hashtag problem #AySauce inspired customers to point out off their outfits in america and the UK.
The three-week marketing campaign featured a branded TikTok sound, in-feed advertisements, an interactive augmented actuality expertise and a various trough of expertise together with Holly H, the Neffati Brothers, Michael Le, Jordan Fisher and Luke Trotman from Love Island to call just a few.
The #AySauce marketing campaign resulted in 448,000 person movies and over 1.2 billion views in simply three weeks. The problem elevated the model’s engagement charge by 15.79%, which was effectively above the set benchmarks.
2. Incubeta
Who they’re: Incubeta is a world digital advertising and marketing company that gives options together with consulting, media providers and inventive manufacturing.
Case examine: Unbelievable FurnishingsÂ
Unbelievable Furnishings is an Australian retailer that’s a favourite for furnishings and bedding. The model needed to make use of TikTok to drive site visitors to their web site and enhance their attain to a extra engaged viewers.
Unbelievable Furnishings labored with Incubeta to create TikTok influencer content material. The company collaborated with content material creators @brookestyless and @georgieandzac to create DIY room transformation movies. Due to their distinctive content material approaches, Unbelievable Furnishings might use these sponsored movies to succeed in a brand new, youthful viewers.
The TikTok movies had been additionally repurposed for TV commercials, however proved to be simpler on their native platform. When each items of content material had been in contrast, the TikTok movies’ click-through charge was 8% greater. The best-performing TikTok inventive earned a powerful view-through charge enhance of 108%.
In comparison side-by-side, the influencer content material value per click on was 10% decrease than the tv advertisements, permitting Unbelievable Furnishings to succeed in their target market and drive extra site visitors to their web site whereas being cost-effective.
3. Sprint Hudson
Who they’re: Headquartered out of Nova Scotia, Sprint Hudson is a social leisure advertising and marketing software program firm. Their digital and inventive options assist world manufacturers optimize their social leisure and commerce methods.
Case examine: Mecca
Australian magnificence retailer Mecca needed to establish long-term, high-performing TikTok content material that may authentically join with their present and potential audiences to extend their ROI.
Mecca collaborated with TikTok and Sprint Hudson to study development traction and craft a holistic, data-based content material technique for natural and paid inventive campaigns.
The sweetness retailer used Sprint Hudson’s TikTok insights to pinpoint the highest-performing creators and content material pillars to information the path of the movies. They then used this info to tell their content material creation course of.
With Sprint Hudson’s information, the model found utilizing each natural and paid TikTok content material inside a marketing campaign influenced its general success.
After their first campaigns, Mecca noticed unimaginable development throughout a number of metrics together with followers, video views and engagement. Followership elevated by 64% and the creatives reached over 12 million views. Some 147,000 engagements had been earned as effectively.
4. Whalar
Who they’re: Whalar is an award-winning creator commerce firm primarily based in Australia, Germany, Spain, america and the UK. They provide providers together with expertise administration and model partnership.
 Case examine: Chupa Chups
Chupa Chups aimed to make use of TikTok to construct a powerful model affiliation between Halloween and the Spanish lollipop model for a brand new viewers in the UK.
Chupa Chups partnered with Whalar to create advertisements throughout spooky season and the end result was delightfully frightful. Their Halloween marketing campaign gives an excellent instance of what can occur when content material efficiently aligns with a group or sturdy theme: model recall was 42.6% and model affiliation was 5.7%, proving the marketing campaign profitable.
5. VMG Digital
Who they’re: VMG Digital is a world inventive providers firm that focuses on sponsored video advertisements and video content material. They concentrate on utilizing current model belongings for repurposed content material or cellular optimization, and in addition present full-funnel advertising and marketing assist.
Case examine: Samsung
Samsung aimed to advertise their new Galaxy Z Fold3 | Z Flip3 to Millennials and Gen Z within the Vietnamese market. The worldwide smartphone model sought to scale its publicity and have interaction with youthful generations to point out what their new foldable cellphone might accomplish.
Together with a collection of advertisements, Samsung created a branded hashtag problem, #VuDieuGapMo (Folding Dance). Standard TikTok creators like @hoaa.hanassii had been used to drive extra visibility to the marketing campaign and encourage customers to take part. To encourage participation additional, Samsung supplied possibilities to win prizes together with the Galaxy Z Flip3.
The outcomes of the marketing campaign had been astounding: in solely two weeks, #VuDieuGapMo turned the quickest TikTok marketing campaign to succeed in 1 billion views in Vietnam. Over 259,800 movies had been created for the problem. Most benchmarks for the marketing campaign had been exceeded and Samsung noticed a 14% enhance in gross sales in comparison with its marketing campaign goal as effectively.
What TikTok advertising and marketing providers can companies supply?
TikTok advertising and marketing companies usually supply providers that may be cut up into two classes: technique and content material creation/execution. Right here’s a short abstract of the 2:
TikTok technique
Companies will help manufacturers create a holistic TikTok advertising and marketing technique. This will embody defining a target market and targets, performing competitor evaluation, working analytics and reporting.
To hold out these duties, it’s widespread for companies to make use of social media administration software program like Sprout Social. We don’t imply to toot our personal horn, however we’re an official TikTok Advertising Accomplice. And we’re one of many solely social media administration software program firms that gives a TikTok integration. You should utilize Sprout Social’s TikTok administration instruments to handle, analyze and optimize your marketing campaign.
Together with video scheduling, you’ll be able to handle feedback in our Sensible Inbox and share presentation-ready analytics experiences.
TikTok content material creation and execution
Companies also can assist handle full content material creation and marketing campaign execution. Together with video manufacturing, this may embody constructing partnerships with content material creators and influencers.
There are additionally a wide range of TikTok enterprise options companies can supply their shoppers, reminiscent of paid methods utilizing TopView and In-Feed Adverts, or engagement methods harnessing branded results and hashtag challenges.
Subsequent steps for TikTok advertising and marketing companies
If you happen to’re an company seeking to develop present providers, increasing your choices to TikTok advertising and marketing is a good place to start out given its reputation and effectiveness.
And if you’d like an hands-on expertise to study extra about how Sprout will help handle and analyze your new campaigns, join a free one-month trial.
