Fondation Abbé Pierre helps homeless individuals in France and company Fred & Farid, with director Arnaud Desplechin, has produced the timeliest of campaigns: ‘Depart the streets – rebuild your life’ at a time when the plight of the homeless ought to be much more on individuals’s minds.
It’s 5 minutes however no shot is wasted.
F&F president and ECD Olivier Lefebvre says:“We needed to remain as near actuality as potential, so we determined to inform a narrative with none gimmicky promoting. We reached out to Arnaud Desplechin who was instantly moved by the story. He needed to be as near the truth of life on the road as potential, so he went to satisfy with homeless individuals in shelters run by the Fondation to assemble their testimonies. The veracity of their conditions, experiences, and phrases was crucial to all of us.”
A pointy reminder that homeless individuals aren’t down and outs, many have jobs. Needs to be required viewing for these bosses who wish to import extra low-cost labour. And that charity advertisements work greatest with a constructive message.
Simply sensible.
MAA artistic scale: 9.5.
