Simply once you thought John Mueller of Google was accomplished responding to sub-domain web optimization questions – effectively – now now we have a brand new social platform – so… John mentioned on Mastodon when he would go along with subdomains versus posting the content material on the primary www.
John wrote on Mastodon that he would go along with a subdomain over a www when he thinks the content material on the subdomain can stay by itself off of the www. He mentioned “my mind-set almost about subdomains is that it depends upon what you are attempting to do. Is it content material that is meant to be tightly linked to the primary web site? then put it on the primary web site. If you need the content material to face by itself, then a subdomain is an effective match.”
He additionally shared that there are technical concerns to consider exterior of web optimization. He mentioned “There’s additionally the technical side-effect of subdomains generally making issues a bit extra sophisticated: verification in search console, monitoring in analytics, DNS, internet hosting, safety, CSPs, and so on.”
Afterward in that thread, John added “To be clear, I believe it should have an effect on rankings of the brand new content material, however finally it depends upon what you wish to obtain with it. Typically you need one thing separated out, generally you wish to see one thing as part of the primary web site. These are completely different conditions, and the outcomes will differ.”
So – that’s the newest from a Googler on to go along with subdomains or stick along with your www for parts of your web site.
For extra on what Google mentioned on subdomains and web optimization, simply search this web site for [subdomain] – I’ve lined it so many instances.
Oh, yet one more factor from Mastodon so as to add – the hyperlink factors to right here:
Discussion board dialogue at Mastodon.
