Selecting the correct advertising automation platforms can really feel like a frightening activity. With so many choices in the marketplace, it is onerous to know the place to start out or which one would be the greatest match for what you are promoting.
Should you’re caught between two of the most well-liked platforms – Fixed Contact vs. Sendinblue, I’ve bought you lined.
On this article, I will evaluate Fixed Contact and Sendinblue side-by-side based mostly alone testing of every platform, so you may see which one provides the options and worth level that is best for you.
This is a fast overview of every platform:
Abstract Field: Fixed Contact vs. Sendinblue
Fixed Contact
Fixed Contact has been round since 1995, making it one of many oldest advertising automation platforms in the marketplace. It has constructed up a loyal following of over 650,000 small companies.
Sendinblue
Sendinblue is a relative newcomer, having solely been based in 2012. However in a brief period of time, it has managed to draw over 400,000 clients in 180 international locations.
Product Ranking (Out of 5 Stars)
Execs and Cons: Fixed Contact vs. Sendinblue
PROS
Fixed Contact
Sendinblue
Cons
Fixed Contact
Sendinblue
Fixed Contact vs. Sendinblue Pricing
Fixed Contact
Sendinblue
Why Ought to You Use Them?
Fixed Contact
Sendinblue
Options Comparability: Fixed Contact vs. Sendinblue
Fixed Contact
Sendinblue
Key Comparability: Fixed Contact vs. Sendinblue
| Fixed Contact | Sendinblue | |
|---|---|---|
| Free trial | Sure | Sure |
| Free model | No | Sure |
| E-mail supply charge | 97% | |
| Help | Cellphone and chat assist, video tutorials, and step-by-step guides | E-mail, telephone, and chat assist, and data base |
| Safety | SSL connections over HTTPS, GDPR Compliant, and makes use of multi-factor authentication (MFA) | GDPR (Common Knowledge Safety Regulation) compliant |
| Strive It Free for 60 Days | Signal Up for Its Free Plan |
Each Fixed Contact and Sendinblue provide a variety of options that will help you automate your advertising efforts, together with e-mail advertising, touchdown pages, automation workflows, and extra.
So, which platform is best for you? Learn on to seek out out.
Fixed Contact vs. Sendinblue: Who’s the Software program For?
Fixed Contact is designed for small to medium-sized companies and organizations that need to increase their attain and buyer bases, and construct relationships with their goal audiences.
That is an easy-to-use platform with a variety of options that may assist companies automate their advertising efforts, together with e-mail advertising, touchdown pages, surveys, polls, and occasion RSVPs.
However, Sendinblue is designed for companies of all sizes (completely different plans) – together with small companies, medium-sized companies, and enterprises.
This all-in-one advertising answer provides a variety of options for e-mail advertising, SMS advertising, stay chat advertising, and extra.
Fixed Contact
Sendinblue
Fixed Contact vs. Sendinblue: Platforms Supported
Fixed Contact is a web-based platform that may be accessed from any gadget with an web connection. There may be additionally a cellular app accessible for iOS and Android gadgets. This implies you may handle your account and campaigns on the go.
Sendinblue can be a web-based platform that may be accessed from any gadget with an web connection. Nonetheless, there isn’t a cellular app accessible presently.
Fixed Contact
Sendinblue
Fixed Contact vs. Sendinblue: Plans and Pricing Particulars
Fixed Contact provides two digital advertising pricing plans for his or her customers – the Core plan and the Plus plan.
The Core plan begins at $9.99/month (for as much as 500 contacts) and consists of the entire primary options you want for e-mail advertising, together with:
- Limitless emails
- A drag-and-drop e-mail editor
- A variety of customizable e-mail templates
- Web site sign-up types
- Integrations with helpful instruments like Shopify, Canva, and WooCommerce
- E-mail engagement reporting (views, clicks, and many others.)
- Social media content material scheduling throughout Fb, Instagram, and Twitter
Their Core plan pricing will increase with a rise within the variety of contacts. For instance, you may must pay $35 for 501-2500 contacts, $155/month for 20001-25000 contacts, and so forth.
This plan is ideal for people who find themselves new to advertising services to the shopper base.
Fixed Contact provides a Plus plan (beginning at $45/month) for superior entrepreneurs who want extra options and performance. This plan consists of every thing within the Core plan, plus:
- E-mail record progress instruments equivalent to Google Adverts
- Dynamic content material personalization
- E-mail advertising automation (workflows)
- Superior reporting (conversions, gross sales, and many others.)
- Drag-and-drop merchandise out of your on-line retailer
- Buyer segmentation
Together with these digital advertising plans, Fixed Contact additionally provides a Advertising Autmation+ plan for $449/month. This plan is designed for companies that want extra highly effective advertising automation options, together with:
- Advertising automation and superior workflows
- Lead scoring
- Gross sales automation
- CRM (Buyer Relationship Administration) system
- Monitoring and analytics
- Devoted onboarding knowledgeable
These pricing plans assist make sure that there’s a Fixed Contact plan for entrepreneurs and companies of various sizes and desires, from small- to medium-sized companies.
Request a Demo of Fixed Contact
In the meantime, Sendinblue provides 4 completely different advertising platform plans for his or her customers, together with a free plan with the entire primary options you have to get began with e-mail advertising.
They cost based mostly on the variety of emails you need to ship every month. For instance, their Free plan helps you to ship as much as 9,000 emails/month whereas their Starter plan prices $25/month for as much as 20,000 emails.
Sendinblue’s Marketing strategy prices $65/month for as much as 20,000 emails but in addition consists of superior options equivalent to:
- A/B testing
- Advertising automation
- Superior statistics
- Ship time optimization
- Multi-user entry
Lastly, they’ve an Enterprise plan (ranging from $1000/month) that is custom-tailored to fulfill your particular enterprise wants.You’ll be able to join their Free plan to check out the Sendinblue platform and see if it is a good match for you earlier than upgrading to considered one of their paid plans.
Fixed Contact vs. Sendinblue: Options
On this part, I will evaluate and distinction the options provided by Fixed Contact and Sendinblue that will help you resolve which platform is true in your wants.
So, let’s undergo their interfaces, e-mail templates, record administration, ecommerce, reporting options, and integrations side-by-side.
Interface
Fixed Contact’s interface could be very user-friendly and simple to navigate. It is designed with the consumer in thoughts, so you’ll find what you are in search of shortly and simply. Plus, their templates are absolutely customizable, so you may create a singular e-mail that displays your model.
This platform additionally has a cellular app, which makes it even simpler to remain on prime of your advertising campaigns whilst you’re on the go.
Sendinblue’s interface can be simple to make use of, though it is not fairly as user-friendly as Fixed Contact’s. Nonetheless, their e-mail templates are nonetheless absolutely customizable and you’ll nonetheless create lovely, branded emails.
Itemizing Administration
Fixed Contact makes it simple to handle your contact lists. You’ll be able to add your contacts from Excel, Outlook, Salesforce, or wherever else you might have them saved. Plus, you may add new contacts in particular person simply as simply as you may on-line.
You’ll be able to retailer no matter data you need about every contact, from birthdays to web sites, and extra. And, you may create segments that give you the results you want utilizing tags, exercise, profile data, and extra.
Sendinblue lets you import contacts utilizing advertising automation. For instance, you may set directions to add your entire subscribers to an inventory. You may as well manually add contacts one-by-one or in bulk by importing a CSV file.
You’ll be able to set up your contacts in several folders and lists, and may also blacklist particular person e-mail IDs in the event that they’re inflicting issues.
E-mail Broadcasts and Templates
Fixed Contact provides a whole bunch of beautifully-designed e-mail templates so that you can select from. You may as well create your personal {custom} template or use considered one of their pre-designed layouts and customise it utilizing their drag-and-drop editor.
Moreover, all of their templates are cellular responsive, in order that they’ll look nice on any gadget.
In addition they provide a variety of e-mail broadcasting choices. For instance, you may ship an e-mail to your complete record or only a section of it. You may as well schedule your emails upfront, in order that they’re at all times despatched on the good time.
Sendinblue additionally has a variety of e-mail templates and an intuitive drag-and-drop editor that will help you design emails that match your model’s aesthetics.
Nonetheless, they do not provide as many e-mail broadcasting choices as Fixed Contact does.
Automation
Fixed Contact’s automation options are very sturdy.
You’ll be able to create welcome emails, birthday emails, order affirmation emails, delivery notifications, and extra. You may as well create automated emails to focus on customers based mostly on how they work together along with your emails.
Listed below are extra particulars about Fixed Contact’s automation options:
- Create emails which can be routinely triggered by sure occasions, like subscribing to an inventory, opening an e-mail, clicking a hyperlink, or making a purchase order.
- Have interaction your viewers by routinely resending emails (with a distinct topic line) to non-openers.
- Arrange workflows that outline the sequence of emails which can be despatched and after they’re despatched.
- Entice new contacts utilizing their list-building instruments and sign-up types in your web site and Fb.
- Combine Shopify to ship automated emails to first-time clients.
- Get real-time insights into your automation with reporting that reveals you what number of contacts are engaged, unsubscribed, or made a purchase order.
Now let me present you the way Sendinblue’s automation options evaluate in opposition to Fixed Contact’s.
Sendinblue gives a visible workflow builder so you may simply see how your automated emails will circulate. You’ll be able to:
- Ship welcome emails when a consumer indicators up.
- Ship birthday emails with a coupon code.
- Create superior workflows to ship a sequence of emails based mostly on consumer conduct equivalent to their complete variety of visits or clicks.
- Conduct an A/B take a look at on two of your automation workflows to see how they’re performing.
- Generate new leads via web site sign-up types, touchdown pages, or Fb adverts.
In all, each Fixed Contact and Sendinblue have nice automation options.
A/B Testing
You’ll be able to conduct A/B assessments on each Fixed Contact and Sendinblue to see which e-mail performs higher.
With Fixed Contact, you may take a look at two topic strains of an e-mail to determine which one performs higher and maximize your e-mail open charges. They provide built-in suggestions about the precise e-mail topic line based mostly in your business, your e-mail copy, and your goal contacts.
Equally, Sendinblue lets you A/B take a look at your topic strains too, to see what works greatest for what you are promoting.
Ecommerce CRM
Fixed Contact’s ecommerce CRM lets you routinely ship triggered emails based mostly on a contact’s interactions and behaviors. You may as well add contacts instantly out of your on-line retailer, so you may maintain observe of all of your clients in a single place.
Plus, their seamless integrations with Shopify, eBay, Etsy, WooCommerce, BigCommerce, Magento, and extra, make it simple to ship focused messages and add merchandise to your Fixed Contact emails.
You’ll be able to entice, interact, and retain your ecommerce clients proper out of your Fixed Contact account. This is how:
- Run Fb, Instagram, and Google adverts to succeed in new audiences.
- Flip web site guests into leads utilizing sign-up types.
- Ship real-time emails for deserted cart reminders.
- Section contacts and ship particular, conversion-driven messages to every group.
- Observe outcomes equivalent to e-mail views, clicks, and extra.
- Prioritize leads who usually tend to purchase.
Sendinblue’s ecommerce CRM helps you to observe a contact’s interactions and behaviors, so you may ship them automated emails which can be related to their pursuits.
You may as well add contacts out of your on-line retailer or via integrations with Shopify, BigCommerce, PrestaShop, WooCommerce, and extra.
Sendinblue helps you to:
- Ship deserted cart reminders.
- Ship transactional emails.
- Observe conversions to determine your highest revenue-generating e-mail marketing campaign.
Kinds and Touchdown Pages
With Fixed Contact, you may create web site sign-up types and branded touchdown pages which can be designed to drive extra conversions.
They provide two several types of touchdown pages – lead technology and shoppable. I’ll give a fast overview of every of them beneath.
Lead Technology Touchdown Pages
Shoppable Touchdown Pages
Sendinblue additionally helps you to create eye-catching sign-up types utilizing their drag-and-drop type builder. You’ll be able to customise it along with your most popular coloration, textual content, and pictures. Gather the data you want – utilizing textual content fields, dropdown lists, or radio buttons.
This platform additionally helps you to create touchdown pages with none coding abilities. You’ll be able to create a touchdown web page in minutes and host it by yourself area. All you have to do is:
- Finalize the objective of your touchdown web page – e book launch, occasion promotion, and many others.
- Decide any of their pre-designed touchdown web page templates.
- Customise it utilizing their drag-and-drop touchdown web page builder. Or, you can even construct one from scratch.
- Push it stay.
Reporting
Fixed Contact gives complete reporting options that let you see what’s working and what’s not, and improve your effectivity.
It gives you and your crew with precious metrics, which embrace:
- Engagement metrics – e-mail deliverability, opens, clicks, deletion, and many others.
- Campaigns with the utmost variety of opens or clicks
- Click on-tracking heatmap
- Cell open charge and the way it compares with desktop opens
You’ll be able to test these stories from anyplace utilizing their cellular app.
Sendinblue additionally analyzes and shares stories that reveal precious insights about your e-mail campaigns. These embrace:
- E-mail deliverability
- Open and click-through charge
- E-mail heatmap
- A/B testing stories
- Ship time optimization
Integrations
Each Fixed Contact and Sendinblue provide a variety of integrations that will help you join your e-mail advertising efforts with the remainder of your digital advertising and ecommerce platforms.
Fixed Contact connects with over 300 apps, together with Shopify, WooCommerce, Salesforce, Etsy, Zapier, BigCommerce, Canva, and Vimeo.
With these integrations, Fixed Contact lets you:
- Create lovely e-mail graphics and movies.
- Increase on-line gross sales.
- Have interaction along with your current and potential clients on social media.
- Develop your e-mail record utilizing Fb and Google adverts.
- Streamline contact administration.
Sendinblue additionally integrates with 150+ helpful platforms, together with e-mail advertising platforms, ecommerce options, buyer relationship administration (CRM) programs, content material administration programs (CMS), developer instruments, and extra.
A few of their notable integrations embrace Shopify, WordPress, WooCommerce, BigCommerce, Magento, Zapier, and Ninja Kinds.
Each Fixed Contact and Sendinblue make it simple to attach your e-mail advertising efforts with the remainder of your digital advertising technique.
Nonetheless, Fixed Contact provides extra integrations than Sendinblue, which could possibly be a deciding issue if you happen to’re in search of a selected integration.
Fixed Contact vs. Sendinblue: Help
Fixed Contact has wonderful customer support. Their advertising advisors present devoted telephone and chat assist. Moreover, additionally they have an enormous data base of step-by-step guides and video tutorials.
Sendinblue provides e-mail assist with all 4 plans (together with the Free plan). For telephone and chat assist, you’ll must improve to their higher-value plans – Enterprise and Enterprise plans.
Enterprise plan customers additionally take pleasure in the advantage of having a devoted account supervisor to resolve their points immediately.
Fixed Contact vs. Sendinblue: Closing Verdict
Now that you realize the important thing options and variations between Fixed Contact and Sendinblue, it is time to resolve which one is one of the best match for what you are promoting.
This is a fast recap of what we lined:
Fixed Contact is greatest for companies which can be in search of a extra complete answer with sturdy e-mail advertising and automation options, and extra integrations. It is also a sensible choice if you happen to want telephone assist.
Nonetheless, if you happen to’re on a decent funds and also you’re in search of a extra reasonably priced answer with restricted utilization wants, Sendinblue is the best way to go. That’s as a result of it provides a Free plan with no time restrict.
Right here, you have to word that Sendinblue might be costly for Enterprise plan customers – plans ranging from $1000/month. So, chances are you’ll need to try a few of my chosen Sendinblue alternate options and different e-mail advertising instruments as nicely.
I’d advocate that you simply try the Advertising Automation+ plan by Fixed Contact first if you happen to run an enterprise. It has extra options to supply at half the price of Sendinblue’s Enterprise plan.
In all, each platforms provide related options, so it actually comes right down to your particular wants and funds. Should you’re undecided which one to decide on, I would say that you need to begin with a free trial of each Fixed Contact and Sendinblue to see which one works greatest for you.
Do you might have any questions on Fixed Contact vs. Sendinblue? Let me know within the feedback beneath.
