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DSA Message: Our Voices, Our Advocacy


As direct sellers, we love speaking about our companies. And for good cause: we’ve got a lot to share. Only some weeks in the past, the tales of salesforce members had been heard past our channel and by Members of Congress throughout Direct Promoting Day on Capitol Hill.

On September 21, 2022, direct sellers from throughout the nation arrived in Washington, D.C., to assist Members of Congress perceive how direct promoting supplies a versatile and low-risk pathway to entrepreneurship, simply because it has for the 7.3 million direct sellers within the U.S. at present.

These tales resonate, and none amongst us ought to ever underestimate the facility of our distributors’ voices. Whereas presenting on the DSA Authorized & Regulatory Seminar on September 22, United States Congresswoman Debbie Lesko (R-AZ) and Congressman Marc Veasey (D-TX) famous the influence that particular person distributors’ tales had in shaping their resolution to hitch the Direct Promoting Caucus.

When our distributors meet with these elected officers and others, they assist strengthen the channel’s effort to guard our distributors’ skill to construct their companies—which generated 42.7 million in retail gross sales in 2021 alone—on their very own phrases.

These conferences are essential in serving to DSA urge passage of H.R. 5038, the Preserving the Direct Vendor Independence Act. This laws, which seeks to modernize unbiased work legal guidelines to maintain tempo with updates within the economic system and with the character of labor, was a essential legislative focus for Hill Day.

Reaching past elected officers, DSA and our channel’s voices are creating even stronger bonds with regulators on the Federal Commerce Fee (FTC). Not solely did attendees of the DSA Authorized & Regulatory Seminar hear remarks by Samuel Levine, Director for the FTC’s Bureau of Shopper Safety, however DSA additionally not too long ago filed feedback questioning the necessity for the Federal Commerce Fee’s prompt rulemaking on earnings claims.

On the request of DSA, 4 United States Senators and fourteen members of the USA Home of Representatives submitted a letter to the FTC stating that the company ought to heed the feedback of DSA and different stakeholders earlier than continuing. Marsha Blackburn (R-TN) referenced the Direct Promoting Self-Regulatory Council (DSSRC) as among the many most profitable examples of business self-regulation in her presentation to DSA Authorized & Regulatory Seminar attendees.

On one more entrance, DSA has vigorously engaged with the U.S. Division of Labor concerning a proposed rule that might change how unbiased contractor standing is set for direct sellers and lots of others.

Particularly, DSA lent its voice to a discussion board hosted by the Labor Division and commented that any such unbiased contractor rule mustn’t have an effect on the present statutory standing of direct sellers as unbiased contractors. DSA will stay part of this ongoing rulemaking course of.

We all know that direct promoting is a drive for good. Amplifying our distributors’ voices and creating boards for them to interact ensures our representatives right here in Washington, D.C., perceive the channel and the way we differ from others. 


Brian Bennett is the Senior Vice President Authorities Affairs and Coverage of the U.S. Direct Promoting Affiliation.

From the November 2022 problem of Direct Promoting Information journal.

The put up DSA Message: Our Voices, Our Advocacy first appeared on Direct Promoting Information.

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