Inventive company Mom is increasing to mainland Europe for the primary time by opening in Berlin.
Alexander Nowak, Droga5’s former international head of artwork, will lead Mom’s Berlin enterprise as chief inventive officer and artistic accomplice.
The transfer reunites Nowak together with his former inventive accomplice Felix Richter, who joined Mom earlier this yr as international inventive accomplice and CCO of the London workplace.
Nowak and Richter had beforehand labored collectively at Droga5 New York since 2011, with Richter turning into co-CCO in 2019 and Nowak being promoted to international head of artwork. Over that decade, they created a number of the company’s most notable and awarded work, together with Beneath Armour’s “I Will What I Need” and “Rule Your self” campaigns, Hennessy’s “What’s Your Wild Rabbit?” rebranding and Google Pixel’s international launch.
Mom declined to reveal which purchasers it has in Berlin.
Espresso and creativity
The company is within the closing section of building on a everlasting Berlin workplace, however within the meantime, Nowak has partnered with native espresso bar Espressobar in Charlottenburg’s Mommsenstrasse to arrange a brief workspace.
“We’ve lengthy admired the values and traditions of German enterprise. With Alex, Berlin and the assist of the entire Mom household, notably our workforce in London, we consider we will turn out to be a profitable vacation spot for creative-minded expertise and purchasers in a market which is each a gateway to Europe and so essential in its personal proper,” Mom international CEO Michael Wall mentioned in a press release.
“It’s our mission to create a tradition that inventive minds—purchasers and our workforce alike—gravitate in direction of, one the place we’ll get to make one of the best work of our lives. I wish to create an surroundings that draws one of the best expertise from around the globe to Berlin, it doesn’t matter what seniority stage or background. Mom Berlin will radiate radical positivity,” Nowak added.
Since Richter began this yr, Mom London has poached Wieden+Kennedy London inventive director Tom Bender as govt inventive director and promoted Nick Hallbery to ecd.
Mom’s headquarters and founding workplace is in London, and it additionally has places in New York, Los Angeles and Shanghai.
Mom is the newest British advert company to broaden to Berlin. In Might, adam&eveDDB opened an workplace there after profitable German telecom firm Deutsche Telekom’s promoting enterprise.
