Reddit has launched its 2022 Reddit Recap activation, which gives redditors with an summary of their exercise within the app all year long – type of like Spotify’s ‘Wrapped’, however for the subreddits that you simply most frequent.
As defined by Reddit:
“Since its creation, Reddit Recap has aimed to present customers a singular and entertaining method to look again in any respect the memorable instances they’ve spent on the platform. This yr, Reddit Recap accommodates a wide range of enjoyable and fascinating stats which might be translated and localized for customers’ most popular languages, together with a abstract of time spent on the platform, content material customers have engaged with, and communities they seen or joined.”
Which you will or might not wish to see. I imply, there are some questionable subbreddits – however actually, there’s a Reddit neighborhood for nearly something, and the recap gives some fascinating perspective on what caught your eye, the place you spent your time, and which communities you have interaction with most.
“Logged-in redditors can click on on the Narwhal icon below their profile in our apps or the navigation bar on desktop to see their distinctive and personalised expertise highlighting their 2022 Reddit journey.”
Reddit Recap will then present you a sequence of downloadable overview playing cards, with stats like:
- Are you staff Cat or Canine?
- What was your most upvoted remark?
- Avatar outfit modifications all year long
- r/place tiles positioned
And based mostly on all of this, Reddit may also present you different communities that you could be be eager about becoming a member of, as a way to increase and improve your expertise within the app.
Lastly, you’re then given a Reddit superpower score, based mostly in your Reddit utilization (Uncommon, Epic, or Legendary), which is then displayed on a picture of your most up-to-date Reddit avatar, alongside along with your prime three most-visited communities.
You’ll be able to obtain your Reddit card to share with others, highlighting your Reddit persona in an fascinating and fascinating approach.
The playing cards truly look fairly cool, and I can think about that a variety of customers will share these off-platform. Very like Reddit’s NFT (however not NFT) venture, the corporate has acquired a very good sense of what its neighborhood will have interaction with, which has helped it create extra fascinating digital collectibles, like this, which work to solidify, and this case, have a good time its neighborhood.
Along with this, Reddit’s additionally shared some key utilization insights for the yr, together with:
- Reddit was residence to greater than 100,000 energetic communities world wide
- Redditors created 430+ million posts, a 14% improve YoY
- As of November 20, we’ve seen 2.5+ billion whole feedback, a 7% improve YoY, and 24+ billion upvotes
Reddit engagement continues to rise, and whereas it did take a utilization hit again in 2020, when it moved to rid the platform of hundreds of its most controversial communities, it’s now constructing a extra open, brand-friendly atmosphere.
Which is essential for the platform’s future, as a result of it wants to draw extra advert {dollars} as a way to maximize its alternatives.
Reddit additionally notes that r/amitheasshole was the most-viewed neighborhood for 2022, whereas r/worldnews got here in at third on the record. That, in itself, gives a easy illustration of the spectrum of Reddit dialog subjects.
Whereas it won’t see the identical total utilization as another apps, Reddit does have sturdy communities, full of extremely engaged and knowledgeable customers, who contribute to the broader sense of sharing and wholesome debate throughout the app.
If Twitter ultimately does come off the rails, it could be Reddit that sees probably the most profit. It doesn’t have the identical real-time feed strategy, however Reddit communities are an ideal place to remain knowledgeable, and discover invaluable connections to key sources of data and perception, which might make it an interesting choice for Twitter cast-offs.
Both approach, some fascinating engagement stats, and an fascinating activation to have a good time the yr, which might assist Reddit elevate consciousness and utilization.
