We’ve come to anticipate prospects and results in do their due diligence earlier than making a purchase order—and rightfully so.
With so many choices out there to customers, they’re in search of extra proof, presence, and suggestions from others which have had a profitable expertise…
Bringing us to the brand new enterprise card: your Fb enterprise web page.
As a hub for dialog and gross sales, your prospects are testing your Fb Enterprise Web page taking a look at your:
- Response time
- Posting exercise
- Evaluate rankings
On this publish, we’ll be tackling a ⭐⭐⭐⭐⭐ technique for utilizing Fb Messenger bots (particularly ManyChat) that will help you generate extra buyer evaluations and social proof in your Fb Enterprise Web page.
This technique helped my Fb Enterprise Web page, The Mustache Marketer, skyrocket with 68 4 and 5 star evaluations in simply 24 hours!
Try the breakdown from this marketing campaign—which remains to be ongoing:
- Despatched to 677 subscribers to this point
- 87% open price
- 24% CTR
- Of the 162 clicks, there have been 68 evaluations left
- That’s over a 40% conversion price!
Opinions could make or break a sale, so let’s walkthrough this marketing campaign, the bot setup, and general technique so you can begin producing buyer evaluations and shutting extra gross sales!
Generate Buyer Opinions Step 1: Marketing campaign Aim
For this marketing campaign, the aim was easy.
Enhance evaluations on my Fb Enterprise web page from my present Messenger Subscriber record. By doing this, I might even be gaining extra publicity to different content material beforehand posted on my web page.
Generate Buyer Opinions Step 2: Setup Your Bot in ManyChat
The subsequent step is to get your bot constructed out with the whole circulate. That is what the ultimate bot will seem like.
For this setup we can be utilizing a single textual content block and 5 fast replies.
Choose the Textual content choice and enter your copy. This may be one thing easy like:
“Hey FIRST NAME, I would like your assist…
Are you able to reply a fast query for me?
How would you price Josh – The Mustache Marketer’s content material?
1 (star) being poor and 5 (stars) being AWESOME!
On this state of affairs, we’re not going so as to add a button, that is the place we might want to use fast replies.
Fast replies pressure the person to choose just one choice. In contrast to a button, they’ll choose a number of choices time and again.
Upon getting the 5 choices setup with fast replies, you will have to have 5 separate messages created to ship again to the person after they choose one of many 5 choices, make sense?
Bear in mind, preserve this enjoyable! I like to recommend utilizing emoji’s the place you possibly can. They draw consideration and provides your bot extra of a character.
Now for⭐ and⭐⭐ star solutions, which hopefully you gained’t obtain, I created a message with a Textual content Block that claims…
“Rattling FIRST NAME, I’ve fully failed your expectations and I apologize for that.
If there may be something I can do to assist change your thoughts and repair this, please let me know immediately! I sit up for receiving your suggestions beneath.”
This accomplishes two issues:
- It’s real and human. Despite the fact that it is a Messenger bot, it nonetheless has a human feeling. An actual concern about your viewers and the extent of your content material.
- It provides the person an opportunity to voice their concern and purpose for giving me one star. After which I might have the ability to take their suggestions and apply it to my enterprise and make enhancements.
(If the “Rattling” intro is a bit of too aggressive in your viewers, change it up! This must be completely in your voice and have the character you need what you are promoting identified for!”
For the ⭐⭐ star evaluation, I used the identical message, so you possibly can simply copy and paste it. Straightforward sufficient.
For the ⭐⭐⭐ star choice, I went with a barely totally different message, however similar goal as above.
Three stars is common, so I nonetheless needed to attach with my viewers and see the place I can enhance. I nonetheless wish to acquire precious suggestions from the person right here.
Now we will transfer on to the ⭐⭐⭐⭐ and ⭐⭐⭐⭐⭐ star rankings. That is the place the true magic begins to occur!
RELATED: ManyChat Helps Blur Media Get Extra Amazon Opinions and Gross sales for Shoppers
Generate Buyer Opinions Step 3: Asking For a Written Evaluate
For anybody who gave me a 4 or 5 star evaluation, I additionally ask them to depart me a written evaluation on my Fb Enterprise Web page and supply them a hyperlink straight to the evaluation part on Fb.
You wish to make it as straightforward as attainable for the person to do what you’re asking, so make certain the hyperlink goes straight to the evaluation web page, not only a hyperlink to what you are promoting web page.
For this setup, we are going to use two Textual content Blocks and one Button.
Within the first Textual content Block I wish to present pleasure and gratitude for the 4 or 5 star evaluation and allow them to know I’ll preserve doing what I’m doing.
I additionally wish to benefit from the timing. My viewers has simply advised me how a lot they like and respect my content material. (This may also apply to your merchandise/providers.)
That is the proper time to ask your viewers to depart a evaluation in your Fb Enterprise Web page.
Let’s check out tips on how to set this up.
The textual content block is similar as above, however we wish to make certain we use a Button, not a Fast Reply.
It’s vital to make use of a button so we will simply direct the person to the evaluation part on our Fb web page.
You may accomplish this by utilizing a button and choosing the “Open Web site” choice proven above.
Paste the URL to the evaluation part within the “Web site Deal with” subject as proven. This can direct anybody who makes use of it straight to the evaluation part to allow them to simply go away a 4 or 5 star evaluation!
And that’s it. You could have simply created your first Buyer Evaluate Bot!
Now as with all circulate you create, you wish to be sure to take a look at it. This may be down by utilizing the Preview button within the high proper nook.
When you take a look at the Move and are proud of it, be sure to Publish it so it goes reside.
[READ NEXT] The Final Information to Messenger Advertising and marketing and Fb Chatbots
Generate Buyer Opinions Step 4: Technique
The technique I used to implement the Buyer Evaluate Bot was to ship it out to my viewers on the twelfth day of a price based mostly sequence.
The concept right here was that after delivering 11 days of worth to my viewers (this could possibly be weblog posts, movies, podcasts, YouTube movies), I might ask them how they favored my content material. I needed to seize the ideas of my viewers, make my content material higher and generate the client evaluations I wanted to achieve extra publicity for my enterprise.
You may copy this similar technique, use this in a Fb publish with a Ref URL hyperlink to the Evaluate Bot or develop your personal technique relying on the way you suppose your viewers would reply finest to this request.
RELATED: 7 Methods to Implement Messenger Advertising and marketing into Your Enterprise Immediately
The entire concept right here is to construct buyer evaluations of your merchandise/providers that can develop your leads, gross sales and income with Messenger Advertising and marketing.
Need extra methods like this for producing leads, subscribers, and gross sales from Messenger Advertising and marketing? Try ManyChat’s new Messenger Advertising and marketing & Chatbot Mastery course! It’s 10+ hours of free video content material, plus 15 Messenger Advertising and marketing blueprints you possibly can implement as we speak! Be taught extra right here.
Joshua Cahill – The Mustache Marketer
The Mustache Marketer is a lead era Messenger Advertising and marketing Company devoted to serving to entrepreneurs and small companies develop their leads, gross sales and income to drive large outcomes.
My identify is Joshua Cahill. I’m a United States Navy Vet and proud pit bull proprietor turned
Fb Messenger Bot Creation Grasp.
My aim is assist 10k entrepreneurs in 2018 and past by utilizing my ardour and experience to create a Messenger Advertising and marketing technique to seize leads and construct viewers engagement that results in long run buyer relationships.
My shoppers aren’t simply shoppers, we’re companions. I’ll work with you each step of the way in which to develop a lead era technique that speaks to your target market
The contents of this weblog had been independently ready and are for informational functions solely. The opinions expressed are these of the creator and don’t essentially replicate the views of ManyChat or another occasion. Particular person outcomes might range.
