Companies put together for every kind of potential disruptions to a shoot. However a cataclysmic volcanic eruption isn’t one in every of them. Neither is a tsunami.
Joan Artistic had plans to assist new consumer S&P International launch its rebrand with a number of spots, one in every of which included an underwater dive via the marine life-heavy waters of Fiji. As they arrived on-site final January, a volcanic eruption in close by Tonga pressured the company to scramble.
After making certain all groups concerned—businesses and consumer—weren’t at risk, the Joan crew went to work discovering locals to scuba dive and substitute divers who couldn’t attain the island, whereas additionally coordinating different limitless new logistical issues, together with getting one of many rarest digital camera lenses on this planet to the island.