Reddit reached its first ever enterprise partnership settlement with Omnicom Media Group within the U.S. in March 2021, and Wednesday, the 2 firms headed north.
The platform and the worldwide advertising and company communications firm revealed an enterprise partnership in Canada that can improve the worth of media spend on Reddit for shoppers of OMG Canada businesses together with Hearts & Science, OMD, PHD Media and Touché.
These shoppers will obtain precedence entry to Reddit’s in-house inventive company, KarmaLab, by way of a devoted lead.
Early visibility into and alternatives to accomplice on key analysis initiatives can also be within the combine, and the businesses’ shoppers will profit from customized information and insights, with a devoted lead, as effectively.
And shoppers will have the ability to partake in unique platform coaching and early entry to product and have testing.
Reddit established its Canadian presence by opening an workplace in Toronto in March 2021, and a number of other OMG Canada shoppers have already been promoting on the platform.
Reddit world company lead for OMG Andrew Abbott mentioned in a press release, “Extending our enterprise partnership with Omnicom Media Group to incorporate a selected Canadian focus is a pure evolution for us, and I’m excited to see the upleveled shopper success on the platform because of these strategic and industrial advantages. With shared values on the world stage, significantly in terms of maximizing advertiser alternative and management, this enterprise partnership will additional strengthen Reddit’s and OMG’s relationships as we each proceed to scale globally.”
OMG Canada chief funding officer Nancy Surphlis added, “As manufacturers proceed to determine fascinating and interesting methods to make emotional connections with their customers, OMG Canada has recognized Reddit, with its distinctive instruments and extremely engaged audiences, as a worthwhile partnership alternative. This native partnership is one other instance of OMG’s dedication to assuring a aggressive benefit for all of our shoppers.”
