First, ‘social media supervisor’ emerged as the brand new advertising job title. Then, ‘influencer’. Now, the ‘content material creator’ period is right here.
Content material creators are a not-so-secret superpower for extending your model’s or marketing campaign’s attain. In a current creator report, Sprout Social’s listening instrument discovered that the dialog on Twitter round content material creators elevated 35% yr over yr since 2017. That’s loads of chatter round a quickly-growing title.
And companies are catching on. Our analysis discovered that 74% of entrepreneurs deliberate to spend not less than 1 / 4 of their social price range on creator partnerships in coming months.
It’s time to incorporate creators in your social media advertising technique. When you’re fascinated with bringing a number of onboard, writing a stellar content material creator job description will assist you to entice the precise candidate. And this text is your place to begin.
What kind of content material creator position are you hiring for?
A content material creator does precisely what it says on the field—they create content material. However that’s a broad class stuffed with prospects.
“The position of ‘content material creator’ can differ for manufacturers relying on their wants and the way they see content material enjoying its personal position of their general advertising,” says freelance content material creator and marketer Jayde Powell. “A content material creator is actually somebody that creates content material, and since there are various kinds of content material and methods to create them, I feel that must be clearly outlined.”
as a result of folks use ‘content material creator’ and ‘influencer’ interchangeably, manufacturers oftentimes really feel the creators they rent must have an internet presence and/or loads of followers.
that’s not the case.
a creator’s job is to create content material. dasss it.
— jayde i. powell (@jaydeipowell) October 28, 2022
Earlier than you write your content material creator job description, ask your self these three questions:
1. What objectives do you need to obtain by hiring a creator?
Broad objectives, like producing extra engagement and reaching new audiences, matter.
However get particular, too: What sort of content material would you like a creator to give attention to? For instance, Instagram Story posts, TikTok hyperlink in bio inclusion and model shout-outs on YouTube are a number of of the highest content material codecs entrepreneurs plan on partnering with creators to make, based on our Creator Financial system report.
As Jayde put it, “A model could need to rent a content material creator that particularly makes short-form movies for his or her social media channels. One other model might want its content material creator to put in writing copy or design graphics for his or her print campaigns. Specifying what sort of content material you need will assist decide if somebody’s even certified for the position. ”
Narrowing this down will assist potential expertise determine whether or not they’re a superb match for the position, which can assist you to rent a creator proficient in the kind of content material that may greatest obtain your objectives (extra on this beneath).
2. Would you like a contract creator, or an in-house one?
In-house and freelancer content material creators aren’t mutually unique. However they do have distinctive promoting factors.
Freelance creators can lengthen your attain into new communities via a trusted voice. Their content material will most probably stay on their channels, not yours.
That is notably beneficial for brand spanking new product launches or campaigns you need to create buzz round—one of many advantages of “unboxing” or “reveal” content material, which 42% of entrepreneurs associate with creators to make.
Be able to work with them on a contract, and be lifelike about pricing. In order for you nice content material, pay accordingly.
In-house content material creators present extra assist on your every day posts and channels. With bandwidth as a primary problem for social groups, it is smart that 25% of entrepreneurs rent creators to scale back the burden of content material creation.
3. What kind of specialty are you in search of?
On the time of writing this text, there have been over 2,000 LinkedIn leads to the US for “content material creator” job postings.
However not all of those content material creator job duties are the identical.
Listed below are a number of roles to contemplate:
TikTok content material creator
With the rise of this platform and short-form video, TikTok content material creators or specialists have gotten increasingly more frequent.
When to contemplate: You need to develop your presence and viewers on TikTok and diversify your short-form video content material on the platform.
Trade-specific content material creator
A part of the draw of working with content material creators is their skill to domesticate a group round themselves or a topic they’re captivated with.
This additional degree of being “in-the-know” offers your content material an authenticity enhance whereas connecting with a brand new viewers that shares the identical ardour about your trade.
This posting is outside life-style particular…
…whereas this one seeks creators captivated with music.
When to contemplate: You need to attain followers in a particular trade, otherwise you want somebody who’s deeply educated about your trade, services or products.
Social media content material creator
Chances are high, when you’re searching for a content material creator, they’re creating content material for social media.
However this title is price contemplating—particularly when you’re not hiring a creator with a platform-specific focus.
When to contemplate: You’re in search of a brilliant social-savvy creator to boost your social campaigns, attain new audiences and construct connections along with your group.
Ability-specific content material creator
From short-form movies to memes, creating several types of property includes completely different abilities.
Creators would possibly specialise in:
- Brief-form video
- Lengthy-form video
- Images
- Graphic design
- Copywriting
- Content material writing
The beneath place is searching for content material creators who’re particularly proficient in writing and optimizing content material.
When to contemplate: You’re in search of a content material creator with a laser focus in your most popular content material format.
Senior-level content material creators
The next-level content material creator would possibly lead ideation with different creators, handle content material tasks and have extra confirmed expertise.
This posting mentions that the senior content material creator will “ideate content material approaches with different creators, strategists, designers and stakeholders.”
When to contemplate: You’re constructing an in-house staff of a number of creators and wish one particular person on the helm.
Typical content material creator job duties
A creator’s duties will rely on what your organization and staff want and need to obtain with this position.
And be warned: One of many largest pitfalls companies fall into is creating descriptions which might be both too obscure or overloading the duties.
As Jayde places it, “Oftentimes, I see loads of asks in job descriptions that transcend creating content material, like asking creators to make content material and publish it on their channels. I’ve seen others the place the model will ask them to answer feedback. Whereas a content material creator could have the skillset of a social media supervisor, designer, author, videographer and/or photographer, that doesn’t imply they need to be doing the entire above.”
With that in thoughts, let’s get into a few of the most typical abilities listed in content material creator job descriptions.
- Ideate, seize and submit visible content material: This may embody images, memes, movies and graphics. However there’s sometimes a heavy video focus in creator roles. In any case, 66% of customers assume short-form video is probably the most partaking kind of content material based on The Sprout Social Index™.
- Deep understanding of social platforms: Particularly necessary for platform-specific content material creators. However for anybody crafting social content material, understanding every platform aids in creating extra impactful content material and even attaining wider distribution.
- Staying on high of tendencies: Leaping on tendencies helps creators develop their very own attain and presence, and does the identical on your model.
- Artistic storytelling: On the finish of the day, content material wants to inform a narrative. And content material creators are storytellers by nature.
- Cross-team collaboration: This would possibly embody working with a number of groups on story growth or to obtain suggestions.
- Familiarity with key KPIs: When working with in-house or freelance creators, leaning on efficiency reporting is a should when proving ROI.
Creators can also be requested to function “the face” of a enterprise. Whereas this isn’t all the time required, if that is what you need, be upfront about it.
Talking from expertise, Jayde put it greatest: “I wish to understand how usually my picture, voice or likeness can be used within the content material. Particularly for video content material, if I’m anticipated to be the “face” of the model on a specific channel or if my voice can be used frequently—that may influence my price and the way I would like my contract to be outlined.”
Typical job abilities and expertise so as to add to your content material creator job description
Consider: The talents your creator will want all rely in your objectives, most popular content material and the capability at which you need to rent them.
Listed below are some frequent abilities and experience you’ll discover in content material creator roles.
- Filming and enhancing: A should in case your superb content material creator is creating images and movies.
- Key phrase analysis: Related for creators you need to rent to put in writing touchdown pages, weblog posts and written net content material.
- Proficiency with particular instruments: When you use particular software program, like Sprout Social for publishing and scheduling, reporting and collaboration, embody this within the job description. Making this a nice-to-have somewhat than a requirement opens you as much as candidates you may practice to make use of your software program. Intuitive platforms with accessible assist, like Sprout, make it simple to study shortly.
- Potential to work independently: “Working with little supervision” comes up usually within the spirit of giving your creators inventive freedom—each in-house and as freelancers–and in addition decreasing general burden on the enterprise.
- Expertise constructing a group: Whereas some job postings have a private follower depend requirement, constructing group isn’t all the time about numbers. Creators with expertise constructing a smaller, but highly-engaged group can typically be extra beneficial than a big following with little engagement.
- Information of and fervour for the model or trade: A pleasant-to-have for some, a must have for others. Take this Blizzard job posting for a World of Warcraft creator. To get content material that may really resonate with this area of interest viewers, their superb creator candidate could have deep data of this recreation, in-jokes about its world and extra.
- Communication abilities: Communication abilities are important for creators who want to speak your model’s mission and story. However additionally they want to speak clearly along with your staff and stakeholders to safe buy-in.
- Expertise with and deep data of social media: Social media content material creators should perceive how social platforms they’re creating content material for work in an effort to market your model efficiently.
- Potential to work with brief deadlines: Be respectful of your creators’ time and don’t set unreasonable due dates. But in addition do not forget that when creating content material round tendencies or for a marketing campaign, timeliness issues.
Again to fundamentals: Extra greatest practices for job descriptions
Crafting a social media content material creator job description could also be new to you. However that doesn’t imply it is best to skip together with greatest practices in your posting.
These tried-and-tested greatest practices may be extraordinarily useful with regards to attracting the perfect match on your model and staff.
Listed below are three bonus ideas that transcend merely itemizing duties in your description:
Have lifelike expectations on your position
Simply because somebody can “do all of it,” doesn’t imply they need to—particularly in case your wage doesn’t match as much as the expectations.
Equally, provide the suitable compensation. For instance, you would possibly assume it is best to rent freelancers to keep away from hiring a brand new particular person, however familiarize your self first with what a freelancer with the abilities you want will truly value.
Begin by evaluating the kind of content material and partnership you need out of this position. Then, prioritize the related content material creator job duties, and whether or not the pay and title match as much as the position you’ve outlined.
You can too require a portfolio of labor. Referencing the previous work of a potential worker helps you perceive whether or not or not they’re the precise match for the place.
No matter in-house or freelance standing, it all the time pays to be upfront and clear about… properly, pay.
As Jayde places it, “I feel it’s necessary to obviously state how a lot the pay vary is for the particular person on this position and the way they are going to be paid. Is it a salaried place? Are they to be paid month-to-month? If the content material creator can be employed as a contractor or freelancer, will they be paid per asset or hourly? Having these ‘musts’ within the job description will assist manufacturers discover the expertise that matches greatest for the position.”
Talk your values
Working with companions that align with their values is large for creators and types alike. In line with Sprout’s Creator Financial system report, 41% of manufacturers associate with creators to advertise their model values.
Partnering with a creator who shares your values means reaching an viewers who additionally shares them. And firm alignment with private values has turn into extra necessary to customers than it was in 2021, based on The Sprout Social Index™.
Share your values in your job description. Spotlight what’s necessary to your model and your mission.
Your inner efforts replicate this as properly. In case your model prioritizes DEI initiatives, make this clear in your job description. In Sprout job descriptions, we spotlight DEI initiatives and even embody clear progress reviews on our efforts.
As seen in Sprout job descriptions:
Sprout Social is proud to be an Equal Alternative Employer and an Affirmative Motion Employer. We don’t discriminate primarily based on identification— race, shade, faith, nationwide origin or ancestry, intercourse (together with sexual identification), age, bodily or psychological incapacity, being pregnant, veteran or army standing, unfavorable discharge from army service, genetic data, sexual orientation, marital standing, order of safety standing, citizenship standing, arrest file or expunged or sealed convictions, or every other legally acknowledged protected foundation below federal, state, or native regulation. Study extra about our dedication to range, fairness and inclusion in our 2021 DEI Report.
Define the kind of marketing campaign and the sort of content material you need to assist it
Anybody can create a job description that merely lists what expertise somebody wants and what they’ll be doing.
Write a content material creator job description that highlights the worth they’ll deliver and, higher but, how your new rent’s work will contribute to your model’s progress or mission.
For instance, this Warner Music U Rep content material creator place mentions what the position entails and highlights how the duties will deliver worth to the content material creator they rent.
Write a content material creator job description to seek out the perfect expertise on your staff
So what content material creator roles are interesting to you? In-house? Freelance? TikTok-specific?
The best creator for you’ll rely in your trade, staff and content material wants. Use this text as a leaping off level to start out crafting your content material creator job description, then construct on it.
We’ve made it even simpler so that you can get began with our social media supervisor job description template, which helps arrange your asks and discover the perfect new expertise on your staff.
