Boots has partnered with buy-now-pay-later firm Clearpay for a festive experiential pop-up at Westfield, London.
Named ‘Magnificence Unwrapped’ buyers will have the ability to go to the pop-up from immediately till twenty third December.
Positioned within the central atrium of the procuring centre, the pop-up could have 3 zones to maintain company busy.
Designed to seem like a gift, the expertise will supply company an opportunity to win magnificence prizes, get their nails carried out in a festive nail bar and have the ability to declare £5 off £10 spent at Boots.
Grace Cost, Head of Model Expertise and Partnerships – Europe at Unibail-Rodamco-Westfield commented: “We’re delighted to be partnering with Boots and Clearpay and serving to them to create a memorable model second that buyers will take pleasure in.”
“Christmas is an extremely busy time and it’s this type of activation that basically helps manufacturers stand out and join with each new and present shoppers.”
The chemist and sweetness retailer is just not the one model popping up in Westfield. Lush will even be current with their ‘Lush Lounge’. This activation can be providing buyers the prospect to click on and accumulate, order on-line and pattern merchandise. Visitors will have the ability to uncover their new Christmas vary alongside their hottest merchandise.
